This week’s guest on CMO Insights is Will Wiegler, Senior Vice President and CMO of <a href="https://www.springcm.com/">SpringCM </a>.Will talks about:<ul>
<li>How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable</li>
<li>The business of marketing: delivering products and services both internally and externally</li>
<li>Taking advantage of the MarTech revolution and keeping your tech stack simple</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 5: Rise of the Chief Marketing Technologist

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.