This week’s guest on CMO Insights is Alison Murdock, CMO at SocialChorus.In this video, Alison talks about:<ul>
<li>Digital transformation and the importance of communicating the change internally</li>
<li>Educating your market — raising awareness that there is a problem and letting people know what’s possible</li>
<li>The use of predictive technologies to optimize Sales cadence</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 3: What's Yext - Digital Knowledge Management

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.