This week’s guest on CMO Insights is Ben Lazar, Chief Marketing and Product Officer of <a href="https://payspan.com/">Payspan</a>.Ben talks about:<ul>
<li>Personalization at scale and how difficult it is to do right</li>
<li>Achieving higher value in your messaging by looking at how your customer engages their customer</li>
<li>The impact that AI will have on the future of marketing</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 2: The DTX Change Impact

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.