In this Episode, Andy McFarlane discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 6. Episode 3: Experts Exchange

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.