This week’s guest on CMO Insights is Ardath Albee, CEO of Marketing Interactions. talks about:<ul>
<li>Texting – a new trend for her company in 2018 – and how it contributes to big data</li>
<li>The importance of personas in Account Based Marketing</li>
<li>Learning the language of the business</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 6. Episode 1: Thunder from Down Under

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.