This week’s guest on CMO Insights is John Steinert, CMO of <a href="https://www.techtarget.com/">TechTarget</a>.John talks about:<ul>
<li>Focusing on the strategy of balancing short term needs/results with long term performance</li>
<li>Why marketing does not own the customer journey and has not earned the right to manage the customer experience</li>
<li>How marketing has evolved over time to be more measurable and to run like a business</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 3. Episode 6: Six Sigma and Customer Centricity

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.