This week’s guest on CMO Insights is Peter Isaacson, CMO of <a href="https://www.demandbase.com/">Demandbase</a>.In this episode, Peter talks about:<ul>
<li>Category creation: facing but also embracing competition in the market.</li>
<li>Identifying ABM (Account-Base Marketing) as the category they wanted to create.</li>
<li>How the role of marketing is going to change as AI comes into its own.</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 6. Episode 18: Building a Winning Team

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.