In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of <a href="https://www.huronconsultinggroup.com/">Huron</a>. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 1. Episode 20: Creating the ABM Category

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.