Callaway’s big manufacturing announcement. Plus, Rory and Rahm’s rollback comments.

JWall sits down with Srixon/Cleveland's Director of Engineering, Dustin Brekke to discuss bringing the ZXi lineup to life, working with Roger Cleveland, designing products with a team abroad, favorite projects and more.

We revisit our hybrid testing to clear up some data. But first, do Texas and Oklahoma hate each other too much? And Big Deal or No Big Deal gets personal for Uncle Gene.

The top of many golfers' bags can be a bit of a guessing game, and the emergence of high-lofted fairway woods has only added more variables to the mix. So, should you play an 18-degree fairway wood or an 18-degree hybrid? JWall and Uncle Gene discuss based on some robot testing data. But first, we've been traveling to OEMs to get some sneak peeks at new products, plus Big Deal or No Big Deal is back and Gene has some fire answers.

Uncle Gene is back from the Faroe Islands, which means it's time to break down the latest in golf's ball rollback saga. Our dynamic duo goes on to discuss more irons testing data from the Golf Laboratories swing robot, then plays another edition of 'Something or Nothing?'

Similar to our test of a decade of drivers, we put 2026 irons to the test on the Golf Laboratories to identify standouts in spin consistency. But first, a new segment, "Big Deal or No Deal," where Uncle Gene decides what silly season equipment changes are something and which are nothing.

Fall is affectionately known as golf's silly season. The FedEx Cup Playoffs have ended, there are a handful of PGA Tour events scattered about the calendar. It's the perfect time to try out a new club or two. Or, in Brooks Koepka's case, bring one back. Also on this week's pod, some more tidbits from our trip to Titleist's Manchester Lane facility, notes on Srixon's ZXi lineup, Charlie Woods' deal with TaylorMade and a deep dive on chasing distance with irons.

JWall and Uncle Gene got to spend time this week at Titleist's "East Coast TPI," where ball testing is the main focus. Director of Golf Ball Product Management Frederick Waddell spent some time with the boys to detail all things Titleist golf ball, including some new product to look out for in the new year.

The Golf Laboratories swing robot showed us lower launch, lower spin and increased ball speed with the Qi4D compared to previous TaylorMade models. Guess who switched into the new Qi4D head, picked up distance off the tee and won two events in three weeks? That's right, Scottie Scheffler. JWall and Uncle Gene break it all down. But first, even more on Good Good and Rory weighs in on bifurcation. Plus, Tommy Fleetwood makes a putter change and a new putting gadget hits the market.

A potential canary in the coal mine emerged earlier this week when Golf Datatech released numbers showing July 2026 equipment sales were down in almost every category compared to July 2025. JWall and Uncle Gene dive into why. But first, the crew weighs in on the Good Good ad that's caused a stir. Then, New Release Season never stops and the boys have the latest news.