Clint Mally
Clint Mally
Clint Mally
Welcome to the Raccoon Pirate Podcast with Clint Mally where I help you create value-driven, quality, and consistent content. We’’ll learn from the lessons and failures of experts and my own journey to make your marketing simple and more fun.
How to Find Your Primary and Secondary Keywords for SEO, and What To Do With Them.
This episode walks you through  the second part of the 6th step of my 90 day marketing plan,  Finding your customer sources. Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planHere is my detailed post on how on how to find your primary and secondary keywords for SEO👇https://www.clintmally.com/the-blog/complete-seo-guide-step-by-stepDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/createDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kit
May 18, 2021
24 min
How to Write A Content Marketing Mission Statement that People Can Actually Remember
This episode walks you through  the second part of the 6th step of my 90 day marketing plan,  Finding your customer sources. Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planHere is my detailed post on how on how to create a content marketing mission statement👇https://www.clintmally.com/the-blog/content-marketing-strategy#mission-statementDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/createDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kit
May 18, 2021
18 min
How to Choose Your Content Mediums in Marketing What Are The Types Of Content You Need in Your Marketing Plan?
This episode walks you through  the second part of the 8th step of my 90 day marketing plan,  Choosing Your Content Mediums.  Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planHere is my detailed post on how on the choosing your content mediums👇https://www.clintmally.com/the-blog/content-marketing-strategy#choose-mediumsDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/createDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kit
May 18, 2021
25 min
Become A Customer Of Your Competition. Why Spying On Your Competition is Essential BEFORE your Create Content.
This episode walks you through  the 7th step of my 90 day marketing plan,  spying on your competition.  Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/createDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kit
May 17, 2021
28 min
How to Create a Customer Journey Map | The Four Stages and Types of Content You Need to Know
This episode walks you through the 6th step of my 90 day marketing plan,  How to create a customer journey map. I'll walk you through each stage and explain how to differentiate the content you create for each stage. Learn how to create two memorable paragraphs that tell customers all the essential information about your business in clear and interesting way.Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planHere is my detailed post on how to create a customer journey map👇https://www.clintmally.com/the-blog/how-to-create-a-customer-journey-mapDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kitDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/create
May 12, 2021
34 min
The 6 Types of Customer Sources and Why Most Companies Only Tap Into One Or Two
This episode walks you through  the second part of the 6th step of my 90 day marketing plan,  Finding your customer sources.  Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planHere is my detailed post on how on the 6 types of customer sources👇https://www.clintmally.com/the-blog/6-types-customer-sources-content-marketingDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/createDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kit
May 12, 2021
26 min
How to Create a Brand Script - The Most Important Thing You Will Ever Write For Your Business
This episode walks your through the 5th step of my 90 day marketing plan, creating a brand script. Learn how to create two memorable paragraphs that tell customers all the essential information about your business in clear and interesting way. Check out the full 90 Day Marketing Plan 👇https://www.clintmally.com/the-blog/first-90-day-marketing-planDownload my FREE Branding Starter Kit with a brand script template 👇https://www.clintmally.com/website-kitDownload my FREE content Creation E-Course and Workbook 👇https://www.clintmally.com/create
May 4, 2021
32 min
The First 90 Days Marketing Plan | 16 Steps to Start Strong and Get Results (Steps 1-4)
Get the full plan complete with videos, links, and sources below👇https://www.clintmally.com/the-blog/first-90-day-marketing-planFirst MonthLearn the Company History and Meet the TeamPerform a Content AuditGet Voice of Customer Data by Talking to the TeamCreate a Buyer PersonaCreate a BrandscriptCreate a Customer Journey Map and Determine Your Customer SourcesReview the CompetitionChoose Your Content MediumsDocument Your Content Marketing Mission StatementDetermine Your Primary and Secondary Keywords for SEOSecond Month    11. Refine Your Website Design and Create a Lead Magnet   12. Create Long-Form Content   13. Batch Content for Emails and Social Media   14. Set up Your Paid Advertising CampaignThird Month   14. Measure Content Performance   16. Review Your Results, Revise, and RetestThis Podcast covers the first of these four steps. 
May 1, 2021
23 min
The 3 Step Marketing Funnel and why it's more than 3 steps.
In this video I break down what a 3 step marketing funnel is. Learn about the different types of content that are needed for each stage in the marketing funnel. For an even deeper dive check out some my post and video on how to create long form content 👇https://www.clintmally.com/the-blog/what-is-long-form-blog-content
Apr 25, 2021
27 min
Creating a Stage and Building a Platfom
In this episode we learn a lesson from Arsenio Hall about the need to build a platform. We explore Seth Godin's reasoning for only being on shows that have at least 100 episodes. Next, we analyze how all marketers, business folk, and entrepreneurs need to take on the adaptability of raccoons and the exploratory personality of pirates. We conclude with a summary of David Epstein's book Range, and I explain how my own background and winding road into is an example of a "sampling period."For information about me go to Clintmally.com
Apr 19, 2021
29 min