I received an email from a client that said:

The promotions that are working the best are the $300 Vanquish ME, $1499 Evolve( getting many inquiries only 3 people signed up for this offer), Lipo, and B12 are also doing well.

In the Vanquish promotion, the patients are confused about what the offer is for and are unaware of the downtime if treatment is done on the face.

Perhaps a more attractive AD with real pictures of the machine and/ or before and after pics. This will give the potential customer an idea of what they are asking about.

I noticed their website under their services tab it tells what Vanquish is. It says, What Is Vanquish ME?

Vanquish ME, or Vanquish Maximum Energy is a body contouring treatment from BTL Aesthetics that removes unwanted fat without any invasive surgery. The treatment uses a harness device that administers radiofrequency energy to eliminate fat cells in the target area. The treatment’s harness device allows your treatment to be completed without touching your skin and allows a greater area of treatment at one time.

How many of your prospects wake up and say,

I want a body contouring treatment from BTL Aesthetics that removes unwanted fat without any invasive surgery. The treatment uses a harness device that administers radiofrequency energy to eliminate fat cells in the target area. The treatment’s harness device allows your treatment to be completed without touching your skin and allows a greater area of treatment at one time.

Imagine if Disneyland marketed like that.

Set in a small cramped roller coaster-type car on a track and pull the safety bar across your lap. Soon you’ll be going uphill through a dark room and before long you’ll be going downhill fast. After about 4 minutes of going up and down hills you’ll come to a stop.

That doesn’t sound too exciting, does it?

Instead, they actually sell the thrill you and your family will enjoy, the memories you’ll have, and the heart-pounding adrenaline rush.

Stop selling the product and start selling the vision of what can happen by using your product.

This is especially important when you have the first meeting with your lead or prospect.

One of the best ways to sell the vision is by having your past customers evangelize about the experience they had with you.

That’s what my FREE Strategy Clinic Accelerator will do for you.

Go to https://www.GetMoreYes.com.

Again

Stop selling the product and start selling the vision of what can happen by using your product.