How does your website perform for you? Does it bring you a steady stream of new clients who are already pre-sold on what you are about and what you offer? No? I get it. Which is why just recently I switched to a brand new place to build my main website – but one that will help and train you on how to build a proper online business. That company is Solo Build It and can be found at https://www.sitesell.com/ Their new pricing (I only had the old pricing when this episode was recorded) is: $329.99 per year or $34 per month. Still an absolute bargain considering what you get for that. Let me know what you think.

What is it – exactly – that you want? Six figure income? Money in the bank? First class trips abroad? Nice cars? Dream house? All of the above? Or is it something a lot deeper? I’ve always struggled with the concept that money doesn’t buy you happiness. I would DEFINITELY be happy WITH money, so what does that actually mean?? It occurred to me recently (<-- duh! I mean, really? It’s taken me 52 years to suddenly realise this!) that what we actually want is something much deeper. In today’s episode I discuss exactly what that might be. And I bet I know what it is that YOU want too. Do let me know if I’m right!

When do you know if it’s time to quit? Having had a very stressful few weeks where I have ended up burned out and stressed, it occurred to me that our ‘path’ is not our goal. If we continue to follow a path that’s only resulting in making us feel tired, stressed, burned out and tired rather than fulfilling our potential and reaching our goal, then it seems to me that it’s not the right path and we need to change to a new path. So, I hope you enjoy today’s episode and that it resonates with you. The book I was referring to is called You2 and is by Price Pritchett. The episode where I talk about the One Funnel Away challenge is Episode 3:  https://anchor.fm/kim-orourke/episodes/Episode-3-OMG--My-Experience-of-the-30-Day-One-Funnel-Away-Challenge-eifbjd  And My interview on Click Funnel’s Funnel Stories is:  https://podcasts.apple.com/gb/podcast/one-funnel-away-stories/id1495669030?i=1000517089225 or on Google:  https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9GbTByV0RVSA/episode/YzRiY2RjMWUtYzA4Yi00NWMwLTg5MGUtZGRiYzE1ZWJkOTZj?sa=X&ved=0CAUQkfYCahcKEwigu9GeqYrxAhUAAAAAHQAAAAAQAQ 

You'll probably be spending on marketing, but having a considered and set amount for your marketing spend will help you get the best results, the best ROI and will prevent you wasting money. But, how do you set a marketing budget?  There are three official ways of setting a marketing budget and in this episode, I take you through what each of the methods are and which one you should choose depending on where you are with your business. I hope it's helpful, but if you are stuck and need to talk it through with me, then you can easily book a one hour consultation with me for just £120 (about $170) where I can help you determine the right marketing budget for you and your business, depending on your goals.  You can book that here: https://bit.ly/KRM_OneHour

LinkedIn is one of the Big Three social media platforms, and if you operate in the B2B space, then you’ll no doubt be on there. BUT, do you know how to access all of its magic? For today’s episode, I have interviewed Amanda Brown – LinkedIn specialist. Over the past decade Amanda has trained hundreds of business professionals to use LinkedIn to build valuable networks and to use the platform as part of a wider online marketing strategy. She has an online programme, LinkedIn Liftoff, which teaches you how to use LinkedIn to showcase your expertise, generate leads, build high quality relationships and grow your business - without paying for a premium account and without spending hours on LinkedIn every day or spending money on ads. There are SO many golden nuggets in today’s episode: you will need a pen and paper to take notes! For instance: Amanda teaches us how to generate segmented leads...using polls (who’d have thought?!); How to target your audience in different time zones or at different times of the day – without generating any new content; How to get the best of out of LinkedIn Stories... ....and so very much more. It was great fun recording this, as you can tell from laughter peppering our entire interview, so I hope you enjoy listening as much as I enjoyed interviewing Amanda for you! You can download Amanda’s free 65 LinkedIn Post Ideas at: https://courses.alterra-consulting.co.uk/65ideas  And you can find her via her website at: www.alterra-consulting.co.uk As always, thank you so very much for listening and subscribing.

Long Live Email Marketing!  ;-) Today I go deep into why email marketing is still (spoiler alert!) very much alive and why, and how you can utilise and optimise email marketing for your business.  I also give you a little insight into its predecessor - direct mail - and why you might want to be thinking of using that medium for your business if you have a good enough marketing budget. And the link I gave you for my live in-person and virtual workshops is: https://bit.ly/KRM_Workshops Thank you so much for listening :-)

We all know we need marketing, right?  But have you ever stopped to ask yourself why? Marketing is a massive area and is often mixed up with sales (two entirely different disciplines), PR (different disciplines) or - cue me grimacing - advertising (that’s like saying the cart and the horse are the same thing). The official definition of marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (courtesy of the Chartered Institute of Marketing) and in today's episode I explore what this means to YOU and exactly WHY marketing is so very important for your business. Hope you enjoy today's episode; thank you for listening :-)

You've written your strategy and plan for the year, but four months in you decide it's not really working for you and it all feels far too much hard work, and then you get stuck in a "fug". Know those times? Yep, me too, and I've just come out of one. They're not pleasant but on the bright side, I've experienced them before so know what to expect and today's show I'm chatting to you about my experience and the advice that I can give you for when you go through the same. I'd love for you to share any advice, comments and thoughts you have in the Facebook group, so please pop along and comment at https://www.facebook.com/groups/marketingyourwaytosuccess (sometimes the link doesn't work as a live link so you may need to copy and paste this URL).

In Episode 52 I gave you my top five reasons why you NEED a marketing plan, but there are many 'things' that could happen if you DON'T have a marketing plan.  In today's episode, then, I'm taking you through those 13 reasons. And if you're listening to this before Thursday 22nd April 2021, 4pm BST, I mention my free webinar where I'll be teaching you the fundamentals of writing your marketing plan.  It's called Three Steps To Planning Your Marketing and the registration link is: https://bit.ly/KRM_ThreeStepsWebinar I've discovered recently that my links aren't showing up as live links on Apple Podcasts.  Whilst I sought that out, I've put the raw link above so you can copy and paste into your browser.  Hope to see you there (and do let me know you're one of my podcast listeners - I'd love to say hello!).

I am thrilled to be bringing you this interview with Michael Hoffmann today who is taking us through how to get started at (or get better at) Facebook and Instagram advertising. If you haven’t looked at advertising on Facebook and Instagram before, or you’ve been considering it but don’t really know where to start, then this interview is for you. Michael is the owner of the digital marketing agency Ascendus Digital Media, based in Halifax, Nova Scotia, Canada. We help health, wellness & fitness entrepreneurs design and execute paid advertising strategies online so they can scale their businesses and multiply their impact. He’s also the host of the brand-new Launch into Freedompodcast, a show for all types of coaches who want to learn the strategies to develop attention for their offers, like coaching programs or courses, and create lasting freedom for themselves, their families and their audience. Grab your free Magnetic Facebook™ Ads Framework from Michael here: https://go.launchintofreedom.co/magnet Register for Michael’s free live training course on Facebook and Instagram advertising – starting Monday April 26th 2021 - here: https://go.launchintofreedom.co/livetraining And you can find Michael’s podcast “Launch Into Freedom” here: https://podcasts.apple.com/podcast/launch-into-freedom/id1552745063