Climate Unf*cked
Climate Unf*cked
Rob Cooper
The Formula For Making ANYONE Care About Climate | Phil Korbel, Carbon Literacy Project
1 hour 21 minutes Posted Mar 31, 2026 at 9:12 am.
Why Phil banned polar bears from carbon literacy training
What is the Carbon Literacy Project?
Why does ‘relevance’ matter?
From a shared desk with no salary to 153,000 people trained
Why they gave away the IP and became a charity
What caused the hockey stick growth
Do you work with high-emitting companies?
How to handle a denier in the room
Why doom without agency is dangerous
Phil’s approach to skeptics
Role-play 1: The secondary school teacher
Role-play 2: The middle-class retiree
Role-play 3: The young professional
Role-play 4: The right-wing politician
Energy sovereignty, batteries and the Reform mayor who quietly signed up
The 97 engineers on the bridge
0:00
1:21:32
Download MP3
Show notes
Check out the UK's most trusted climate action platform, Ecologi at: https://tinyurl.com/kfswnxth
This is a slightly different ep. The first ½ is a more traditional podcast chat. But the 2nd ½ is me putting Phil to the test by roleplaying as 4 different people: A secondary school teacher, a middle-class retiree, a young professional and a right-wing politician
Phil Korbel is the co-founder of the Carbon Literacy Project, a Manchester-based charity that has trained over 153,000 people across 50 countries in climate action. Starting from a shared desk with no salary and a big idea, Phil and his co-founder Dave Coleman have built one of the most powerful climate education movements in the world - reaching everyone from security guards to IPCC scientists, wedding planners to funeral directors.
We cover:
Why recycling is near the bottom of the list, and what actually moves the needle
The Carbon Literacy formula: how does acting on climate help you thrive in your specific role?
Why polar bears are banned from Phil's training (and what that says about climate communication)
The emotional structure of a carbon literacy day and why doom without agency is dangerous
How 153,000 people got trained mostly through word of mouth
Why professional advisors - lawyers, accountants, financial advisors - need to understand climate as a core competency
The "Burt the security guard" story that perfectly captures what a culture shift actually looks like
How to handle a denier in the room without letting them suck up all the oxygen
What Phil says to a right-wing politician who thinks clean energy means living in caves
Why anger about climate might be your most useful tool - if you channel it right
——
This podcast is sponsored by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here:
https://tinyurl.com/kfswnxth
——
Find out more about the Carbon Literacy Project and get trained at carbonliteracy.com
——
Chapters