James McCarthy is a Tech Advocate & Chief Marketing Officer at Exonar. He has over 20 years' marketing the propositions of some of the most influential b2b and b2c technology brands, he helps audiences to embrace change and a positive digital future, alongside the challenges that it presents. We discussed: <ol> <li>His career with tech and telecoms giants, Microsoft and Vodafone. </li> <li>How an engineering mindset helps as a marketer </li> <li>Microsoft's big missed opportunities </li> <li>Building a billion dollar tech start up at Exonar</li> <li>How he chooses and appoints agencies </li> <li>Data and disruption </li> <li>Digital marketing </li> </ol> Enjoy the chat.

Nick Morris disucsses how to communicate in a crisis

Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.