Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions. Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines.  He has over 10 years of experience in marketing communications at his previous company ABB.   We discussed: <ol> <li>Moving from software development background to marketing </li> <li>Working for a fortune 500 company, challenges and opportunities</li> <li>How an agency helped him win a global award for best B2B integrated campaign</li> <li>How he changed the agency selection process</li> <li>Working with agencies and keeping them accountable.</li> </ol>

Julia Dettler-Bates discusses finding the right fit agency

Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.