Clickbait & Switch
Clickbait & Switch
CloudRaker
Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players. This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.
2021: Week 29 | Clickbait & Vacation
Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned!  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela).  Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment and to Noah Prévost who is our stellar producer. 
Jul 20, 2021
44 sec
2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration
Today’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.
Jul 14, 2021
11 min
2021: Week 27 | How TikTok Took Over the World
On today’s show, we explore where TikTok came from, how trends take off, and where do they go next? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardian, The Intercept, TechCrunch, GWI, and Bloomberg. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
Jul 6, 2021
21 min
2021: Week 26 | What’s happened so far this year?
On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Geist, The Verge, NPR, Social Minds Hub. Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.
Jun 29, 2021
17 min
2021: Week 25 | Ronaldo Makes Coke Take a Dive
On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Tech Crunch, Facebook News Blog, Axios, Social Media Today, Bloomberg, Social Minds, Reuters, Games Industry Week and SVG Europe. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
Jun 23, 2021
15 min
2021: Week 24 | Trailers, But Make it Fashion
On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, AdWeek, Robb Report, Bloomberg, E Online, and WARC Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.
Jun 15, 2021
15 min
2021: Week 23 | The Minority Report is Coming
On today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Yalo's website, WhatsApp's blog, CNBC, AdWeek, the Spotify Newsroom, 9 to 5 Mac and YouTube's blog. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
Jun 8, 2021
14 min
2021: Week 22 | Amazon, M.D. Might Do House Calls
On today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor… This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Business Insider, Amazon’s Newsroom, Instagram’s Blog, LinkedIn news, Digital Information world and The Verge. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
Jun 1, 2021
14 min
2021: Week 21 | Retail Battle Lines are Drawn
On today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Digital Trends, Zdnet, AdWeek, The Verge, TechCrunch, Snapchat for Business, Snap’s Newsroom, and Facebook’s newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
May 26, 2021
16 min
2021: Week 20 | Shop Around the Clock on TiKTok
On today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Bloomberg, The Guardian, Datenschutz Hamburg, Week in Review Newsletters, and the TikTok Newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.
May 18, 2021
15 min
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