Clever Women Co.
Clever Women Co.
Gal Krohn and Em Kaplan
We’re Gal and Em, two Melbourne-based besties chatting all things business, career and entrepreneurship. Our aim for this podcast is simple: to make women feel that little bit more of what they already are: so damn #CLEVER. TikTok & Instagram: @cleverwomenco
Building A $100M Company With Ingredients You Can Find In The Kitchen: Bree Johnson Of Iconic Australian Beauty Brand Frank Body And Branding Agency Willow & Blake
On today’s show we chat to Bree Johnson, co-founder of frank body - a now global skincare brand famous for its coffee body scrubs and cheeky personality.     In 2013, and together with four co-founders, Bree started the business with $5,000 and ingredients you could find in your kitchen. Ten years on and frank body is now a company worth $100M and is deeply ingrained into the households of many across Australia and the world. Bree, who is actually a copywriter by trade, knows her way around a word or two, and is also the co-founder of Willow & Blake, a branding agency that was born in 2010.  She is also a former acting editor and is responsible for creating over $1b worth of brands you know and love.  Bree is creative at heart and a businesswoman with over 14 years experience. She brings a unique perspective to the beauty industry and believes brands have a bigger purpose than just selling product. Her personal life motto is risk it for the biscuit. – Bree is currently reading Erin Deering’s Hanging By A Thread, and recommends everyone read Dale Carnegie’s How To Win Friends And Influence People.  – Find Bree on her LinkedIn here: Bree Johnson  Find Frank Body on TikTok, Instagram and LinkedIn.  Find Willow & Blake on Instagram and LinkedIn.  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show & leave us a rating and review - we will love you for it <3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Dec 18, 2023
1 hr 8 min
How Zoe Rubino Opened TWO Of Melbourne’s Most Iconic Restaurants, And What It Takes To Succeed As A Woman In The Food & Hospitality Industry
On today’s show we chat to Zoe Rubino, the woman behind two of Gertrude Street’s most iconic Melbourne venues - Rocco’s Bologna Discoteca and Poodle Bar and Bistro (just quietly, if you haven’t yet tried the meatball sub from Rocco’s, you are, in our opinion, seriously missing out!).  Zoe fell in love with restaurants while working in them in her first year of uni, and knew then that she eventually wanted to curate a space of her own.  Alongside the running of these businesses, Zoe somehow also found the time to create a minimalist, water conscious, plastic negative skincare brand called Darl.  Zoe is a mother, style icon, business mogul and all-round boss, and we can’t wait for you to listen to what is an incredibly insightful discussion.  – Zoe is currently reading a novel by Isobel Beech called Sunbathing.  – Find Rocco’s Bologna Discoteca on Instagram and dine there at 15 Gertrude St, Fitzroy VIC 3065  Find Poodle Bar &amp; Bistro on Instagram and dine there at 81-83 Gertrude St, Fitzroy VIC 3065  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Dec 11, 2023
37 min
Fragrance Brand Founder Sophie Marcoux On Taking The Leap From Full-Time Work To Freelancer And Business Owner In Your Early 20s, And Why Smell Is So Strongly Linked To Memory
On today’s show we chat to Sophie Marcoux, a former brand and product developer as well as founder of her own fragrance brand ‘Ficifolia.’ Ficifolia is a luxe fragrance line inspired by the scents of Melbourne.  Sophie’s professional experience spans the beauty, fashion, and FMCG industries, and she has a heap of value to share with us when it comes to creative brand strategy and visual communications.  We’ll get to hear directly from someone in their early 20s who took the leap from full-time work to freelancing and managing their own business - so stay tuned for some tips if this is something you’ve been considering for yourself too.   – Sophie is currently reading Artists Way: A Spiritual Path to Higher Creativity by Julia Cameron and is partaking in the morning pages exercises as outlined in the book. – Find Ficifolia Fragrances on Instagram, TikTok and at ficifolia.com Find Sophie on Instagram as @sophmarcoux and on LinkedIn as Sophie Marcoux.  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Dec 4, 2023
56 min
Can You Pay Yourself A Salary Of $80k Per Year Working For Yourself? Founder of Fluff Erika Geraerts On The Realities Of Starting, Exiting And Most Importantly - Continuing A Business
On today’s show we chat to Erika Geraerts - a three time business founder and beauty industry powerhouse.  Erika co-founded the Melbourne-based content agency Willow &amp; Blake in 2010, co-directing the company for five years. In 2013, she co-founded frank body, with a coffee scrub that revolutionised shower routines all over the world.  Three years later, Erika left both Willow &amp; Blake as well as frank body - and since then, she’s been the director of her very own beauty company called Fluff - a refillable, vegan, and cruelty-free cosmetics brand - which carries the message that it’s okay to feel more with makeup, so long as you don’t feel less without it.  Fluff operates as a drop model - where you can only shop for the products periodically - or every time there is a ‘drop’ - making them unavailable for purchase outside of these intervals. You see drop models a lot with fashion brands, so tune in to hear Erika discussing how this works with beauty products.  Erika has seen a lot in the world of business, and more than a decade in the world of beauty in particular. She’s built and exited businesses, dealt with raising money to start new ones, toyed around with supply chains and business models, and in all of this - has written extensively about the overlap of business and personal life.   – Erika is currently reading Good to Great by James Collins and is dipping her toes into the Beckham docu-series on Netflix.  She’s also listening to The Rich Roll Podcast and specifically recommends the episode titled: Pixar Co-Founder Ed Catmull On The Art &amp; Science Of Creativity, How To Do Your Best Work, Bring Out The Best In Others &amp; Lead  – Find Erika on LinkedIn as Erika Geraerts and on Instagram as @erikageraerts  Find Fluff here: https://www.itsallfluff.com/ where DROP #6 is now officially LIVE!  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Nov 27, 2023
58 min
Word Wizard And Founder Of Bossy Copy: Alyce Greer On Why Words Matter And Whether Creatives Should See AI As A Threat
On today’s show we chat to Alyce Greer - director and head writer of copywriting supergroup - Bossy Copy. Alyce has been a writer for as long as she can remember, and a paid writer for over a decade. In 2016, she barged her way into copywriting, bringing her witty, conversational and, at times, smartass writing style with her.  She went on to create Bossy Copy when she didn’t even truly know what copywriting was! Bossy is not your average copywriting agency - they use strategy, psychology and creativity to develop unique voices and personalities that humanise brands.  With many job titles, Alyce now splits her time between crafting brand voices, writing creative copy, hosting The Bossy Type podcast, teaching Bossy Copy College. She also has strong feelings about exclamation marks! But let’s hear all about this and more from Alyce’s perspective.  – At the moment Alyce is reading a book called You Are A Badass At Making Money by Jen Sincero and another scary book about a lady getting stuck in a room…lucky for us she didn’t state the name! Alyce also loves listening to people’s stories on The Imperfects. – Find Alyce on Instagram @bossycopy.coach and if you’re wanting to learn a little bit more about Bossy Copy, you can also visit her website, bossycreative.com.  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Nov 20, 2023
1 hr 12 min
From Celebrity Writer For The Likes Of Jennifer Aniston and Tom Cruise To Author Of Her Mother’s True Story Of Surviving The Holocaust: Rachelle Unreich’s Career Evolution Explored
On today’s show we chat to Rachelle Unreich - journalist, writer and recent author of her very own, first book titled A Brilliant Life. In her now over 37-year career, Rachelle has written for almost every publication you can think of. She’s had regular columns in The Sydney Morning Herald, Harper’s Bazaar, The Herald Sun, and Elle magazine - to name just a few.  Her work also saw her move over to the U.S. for 7 years, covering some of the biggest stories of some of the biggest names.  For part of her journalistic career, she worked as a celebrity profile writer for the likes of Tom Cruise, Nicole Kidman, Sandra Bullock, Harrison Ford and Jennifer Aniston (and again, just to name a few).  More recently, Rachelle has turned her focus to writing more personal pieces, such as her latest book: A Brilliant Life. It tells the powerful true story of her late mother - a Holocaust survivor - told in Rachelle’s words. Rachelle wanted to find out more about how Mira survived four concentration camps, including Auschwitz, as she always thought there was a sort of mystery to her survival.  Rachelle’s work spans international borders as well as many generations, and we feel incredibly privileged to be able to chat to her and share her story with you all.  – At the moment Rachelle is reading a book called ‘The Lover’s Dictionary’ by David Levithan. Her guilty pleasure is anything reality tv! We’re talking the likes of Southern Charm and Vanderpump Rules. – Find Rachelle on Instagram @rachelleunr and if you’re wanting to learn a little bit more about her, you can also visit her website, rachelleunreich.com  And don’t forget to read Rachelle’s very first book, A Brilliant Life - exploring the powerful true story of her mother, a Holocaust survivor, told through Rachelle's words.  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show & leave us a rating and review - we will love you for it <3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Nov 13, 2023
57 min
How FinerRings Founder Taiba Ash Runs And Thrives In The Jewellery Category 10 Years On - Keeping Her Jewish Values At The Forefront
On today’s show we chat to Taiba Ash - founder and director of FinerRings - a super popular jewellery brand you have most likely come across, which she has been operating for 10 years.  Taiba was working full time about to take the risky move of quitting her job to become a nurse. She quickly realised that her millennial-style lack of value for money would ensure her savings would quickly dwindle. So, she devised a plan: start a small business to get her through her 3 year course.  The small business? FinerRings - which is not at all small. With FinerRings, Taiba aimed to provide quality, affordable jewellery that is designed in Melbourne. Taiba never expected FinerRings to get to where it is today. From her early days of selling out of her extremely popular stall at South Melbourne market, to launching an online store and later opening the doors of her first store on Chapel Street in South Yarra in November of 2018. The brand now has four locations in Melbourne, one in Sydney, and even hosts classes teaching others how to make jewellery themselves.  In all of this, Taiba also founded Romper &amp; Co. - a baby boutique  of carefully curated collections of quality pieces for newborns and young munchkins - following the same principle of being of great quality, yet affordable.   Taiba runs her business with her strong Jewish values in mind which she&#39;ll tell you all about - so let’s dive in!  – When Taiba switches off from business stuff, she’s reading Colleen Hoover novels books, and just started watching Love Is Blind in some spare time.  – Find Finer Rings on Instagram @finerrings and shop their waterproof, tarnish free jewellery at finerrings.com  Find Romper &amp; Co. on Instagram @romperandco and shop for quality baby &amp; toddler pieces at affordable prices at romperand.co  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Nov 6, 2023
55 min
Textile And Fibre Artist Tammy Kanat On Connecting To One’s Truth And Commissioning Works For MECCA, The NGV AND Miley Cyrus
On today’s show we chat to Tammy Kanat - a Melbourne-based fibre artist and weaver, who’s tapestry work, which she posts on her Instagram to over 150k followers, is quite literally mind blowing.  Having professionally begun her career in the arts as a jewellery designer - an industry she worked in for 12 years - it was actually when she was renovating her home back in 2010 that Tammy wanted a woven tapestry, but couldn’t find the right one - so, she made it herself.  Starting with that very first piece, Tammy completely repurposed her artistic talents and understanding into textiles. Within 6 years she gained international recognition, with celebrities regularly inquiring about her pieces - and has since produced commissions for both local and international clients.  – Often when Tammy is weaving she will listen to chanting and meditation music such as Deva and Miten, however she is also a big fan of rap music, namely Russ. Tammy has also been reading Rick Ruben’s book, The Creative Act: A Way Of Being and The Other Side: A Journey into Women, Art and the Spirit World by Jennifer Higgie. – Find Tammy on Instagram and online at tammykanat.com   In February 2024, Tammy will be exhibiting her work at The Melbourne Art Fair with Gallery Sally Dan-Cuthbert –  Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Oct 30, 2023
1 hr 1 min
“Do News Not Noise” - The Daily Aus Co-Founder Zara Seidler On Her Career Building A News Platform For Young People - And The Huge Responsibility It Entails
On today’s show we chat to Zara Seidler - co-founder of Australia&#39;s leading social-first news outlet The Daily Aus.  The Daily Aus produces digestible content for young people by young people, and does so by using colourful Instagram tiles - which we’re sure have been shared in your group chat, likely multiple times.    Zara and her co-founder Sam Koslowski actually started The Daily Aus in 2017 by posting news tiles on Instagram so that their friends and family could better understand the news - a side hustle that quickly became a fully realised newsroom.  They have now expanded their audience to many young Australians through social media feeds (we’re talking half a million followers on Instagram), as well as podcasts and daily newsletters.  Their aim? To introduce quality journalism to young audiences to build a healthy and consistent media consumption habit.  – Zara recommends dipping into some fiction reading, and is currently reading a book by Colleen Hoover. She’s listening to But Are You Happy - a Mamamia podcast hosted by Clare Stephens.  – Find Zara Seidler on Instagram and connect with Zara on LinkedIn.  Follow The Daily Aus on Instagram at @thedailyaus, and subscribe to the TDA newsletter to be on top of news that matters.  –  Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Oct 23, 2023
59 min
FORBES 30 UNDER 30: Talia Datt Of The Social CliQ AND The Content CliQ On How TikTok Has Changed The Marketing Landscape And Why She Invests In An Emotional Intelligence Coach
On today’s show we chat to Talia Datt, founder of social media marketing agency The Social CliQ, which first built its roots out of her home office in Melbourne back in 2018. Talia started off by door knocking, which eventually led to her earliest clients. She has now significantly expanded the online reach and revenue of over 300 brands worldwide, ranging from Fortune 500 companies to startups.  Recognising that consumers were flocking to TikTok during the pandemic, Talia launched sister company The Content CLiQ back in 2021 - a user-generated content service provider connecting brands with over 3000 creators worldwide.  Talia has also been internationally recognised for her achievements in the marketing category, being named as a Forbes 30 Under 30 for Asia in 2022. – Talia recommends listening to The Diary of a CEO podcast by Steven Bartlett, and reading his new book The 33 Laws of Business and Life.  Talia is also anxiously awaiting the release of Erin Deering’s new book (which has since been released), titled Hanging by a Thread.  – Find Talia Datt on Instagram and connect with her on LinkedIn.  Follow The Social CliQ and The Content CliQ on Instagram. –  Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don’t forget to support us!  If you liked what you heard, subscribe to our show &amp; leave us a rating and review - we will love you for it &lt;3 Thank you SO much for listening, we can’t wait to be in your ears again next week! – You have been listening to a Clever Media production. Clever Media acknowledges the traditional owners of the land and waters that this podcast is recorded on. We pay our deepest respects to elders past, present and emerging.  Sound Credit: Engines Ready by Yarin Primak
Oct 16, 2023
41 min
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