Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders from centdegrés on their side. They've been in China for more than a decade and if you ask anybody from centdegrés if they are a French agency or a Chinese agency you will get the inevitable response: "centdegrés is centdegrés". Let's find out why in this new China Paradigm interview.Building an event-native agency in China's digital world: https://www.youtube.com/watch?v=Ui4wkQPoi6cLearn more about centdegrés: https://www.centdegres.com/Listen & Subscribe:Soundcloud: https://soundcloud.com/china-paradigms-daxueApple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtxYouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriberWebsite: https://chinaparadigm.com/Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.What is China Paradigms Podcast?