Ep 101: Leveraging data to surf China’s e-commerce wave from China Paradigms

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Ep 101: Leveraging data to surf China’s e-commerce wave

1 hour 11 minutes Posted Apr 29, 2020 at 9:09 am.

Guest introduction

Company history and field of work

Size of business and details on revenue

Initial vision for Web2Asia

Case Study: How well was Web2Asia able to sell Jellycat on Alibaba?

Changing brand strategy was the key to success

Focusing on the market place How to drive traffic to your online store

100% data-driven re-marketing and re-strategizing

Strategizing for success bringing a European brand to China

The coronavirus outbreak can also have a positive effect on some brands

Food delivery sales are still going strong after the coronavirus outbreak in China

The new era of retail does offline compete with online?

Managing the different aspects of building a brand requires a great team

Creating a marketing campaign stages and involved people

Double 11 the shopping festival impact

China has many platforms that suit many types of products

What book inspired Renata Thiébaut the most in her entrepreneurial journey?

What does Renata Thiébaut read to stay up to date with China?

What would Renata Thiébaut recommend for foreigners to read, watch or follow in order to learn more about China?

What unexpected failure has Renata Thiébaut witnessed in China?

What unexpected success has Renata Thiébaut witnessed in China?

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1:11:41

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Show notes

Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, data accumulation and re-strategizing to be successful on the different Chinese product selling platforms and this will be broken down into details in this new China Paradigm podcast.

Learn more about Web2Asia: https://www.web2asia.com/

The related interview: Why using WeChat for B2B sales is a game changer - https://www.youtube.com/watch?v=EMXFBCFCbcI

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Website: http://chinaparadigm.com/

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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