Ep 93: Building an event-native agency in China's digital world from China Paradigms

China Paradigms

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Ep 93: Building an event-native agency in China's digital world

1 hour Posted Jan 21, 2020 at 5:35 pm.

Guest introduction

HOPSCOTCH current size and company history

How does HOPSCOTCH operate?

HOPSCOTCH managing an extensive network

Event-native case studies

The process of working with a KOL or a KOC – a milk-powder anecdote

Product awareness vs personal brand strength

Reaching out to KOLs what is that process like?

What differences are there between working on China-based campaigns vs western campaigns?

Opinions on New-Retail – why it is a philosophy

Event-based marketing vs the digital media

Why are some companies not going the event marketing route?

Is E-commerce still using event-based marketing for products?

What books inspired Augustin Missoffe in his journey?

What does Augustin Missoffe read to stay up to date with China?

What unexpected success and unexpected failure has Augustin Missoffe witnessed in China?

Outro

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Show notes

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many more in this new China Paradigm podcast!

Learn more about HOPSCOTCH Groupe:

https://www.linkedin.com/company/publ...

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Website: http://chinaparadigm.com/

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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