China Paradigms
China Paradigms
Daxue Consulting
77: How to introduce a premium brand to China with Mike Hofmann
52 minutes Posted Sep 16, 2019 at 2:35 am.
About Melchers
Net sales
Melchers’ case studies that are most illustrative of China
Competing with other companies
Elements and circumstances to why companies would use Melchers’ services
Navigating risks
Costs of service and business model
Introducing a premium brand in China
Training and time investment for selling a luxury product
Organization and company set up
Locations
Standard way of working with malls
Most successful format for market entry
Cost of companies having their own shop in premium locations by space
Budget allocations to opening the first shop
Managing online presence of luxury brands
Working with a TP (T-Mall partner)
Concerns about the TP
Books that inspired Mike’s China journey
Staying up to date with China
Something Mike would do in China if he had extra time
One unexpected success in China
One unexpected failure in China
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52:38
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Show notes
Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China.
Highlights of this episode include:
More about Melchers (Beijing) Ltd.: https://melchers-china.com/
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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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