75: Starting a QR code business in China and QR code marketing with QRzebra from China Paradigms

China Paradigms

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75: Starting a QR code business in China and QR code marketing with QRzebra

1 hour 3 minutes Posted Aug 23, 2019 at 12:00 am.

What are the sizes of his two companies

How did Benjamin start his business

The reason Benjamin shut down his previous business Nono Muaks

What’s behind Lihaoma and what can you get from Lihaoma as clients

The types of games provided by the business

The disadvantage of developing a mini-program with WeChat

How did Benjamin get his website unblocked from WeChat

The specific cases of how QRzebra works

What can QRzebra get from the location information

Can QRzebra get more customer information when people scan

The successful cases of using QR code

Campaigns of using QR code became sizable

Two-year plan of QR code for shops

The way QRzebra deals with segmentation

The US market of QRzebra

What apps do people use in the EU and US to scan

What books inspire Benjamin the most on his entrepreneur journey

What does Benjamin read to stay up-to-date about China

What productivity tools does Benjamin to stay productive

What would be the third company Benjamin would like to manage if he has extra time

The most surprising experience Benjamin had in China so far

An unexpected success and failure Benjamin has witnessed in China

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Show notes

Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more!

Highlights of this China business podcast:

The official website: www.erweibanma.cn

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.