China Paradigms
China Paradigms
Daxue Consulting
51: Public Relations in China's B2B Tech Industry
34 minutes Posted Jun 22, 2019 at 10:00 am.
The story of the Influence Matters
The size of the Influence Matters
Is it difficult to grow the size of the team since most of the PR work is on the project based
How to approach a company’s topic and what questions to ask to work with Influence Matters
A detailed corporate case example of HK-Chinese company
Why Influence Matters focuses on B2B
Events where the company has to be in the B2B tech industry
Which vertical can have the momentum in China
What does the company do with the French tech in China and how French tech leverage Chinese market
Chinese company going global
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Show notes
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about the Chinese market in Tech PR, especially in B2B tech. In this episode, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology.
Highlights of this episode:
More about Influence Matters: http://influencematters.asia/about/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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