China Paradigms
China Paradigms
Daxue Consulting
49: The keys to a successful digital strategy in China
56 minutes Posted Jun 20, 2019 at 10:15 am.
What is a market maturity model
Size of Qumin
Difficulties of running an office in Shanghai and one in London
What exactly Qumin does for its clients
What Qumin uses for CRM / social CRM in China
Working with China Town as a client
China's growing soft power
Types of clients that Qumin works with
How Qumin helped craft Tik Tok's digital strategy abroad
Nixon's analysis of Made in China 2025
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Show notes
Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights in digital strategies in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China Town.
Highlights of this episode include:
More on Qumin: https://qumin.co.uk/about-us/
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
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