Matthieu David interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on it's APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page of the APP.Highlights of this episode include:- The unique business model of SideChef that is profitable while users don't have to pay a dime- How SideChef grew a partnership with a tech giant like Amazon starting from a Linkedin message- The difference between smart kitchen partners in the US and China- How a failed Kickstarter named Chip ended up serving as a demo for their smart kitchen idea- How design thinking translates into team managementMore on SideChef: https://www.sidechef.com/======================================================This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsulting