In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept payments from WeChat pay and Alipay. In this episode we learn the following:- The business model of Silkpay and the strategy behind it- Why it is complicated for foreign brands to use QR codes, and how to use them- What taxes apply in China for cross-border e-commerce & understanding the new tax laws in 2019- Why the Chinese government has lowered taxes for foreign brands, and their incentives behind the new policy- Regulations and logistics for industries like food and beverage, cosmetics, etc.- One pricing tactic that foreign brands should implement to attract more Chinese consumers- How has the yellow jacket protest affected Chinese tourism in FranceMore on Silkpay: https://www.silkpay.eu/======================================================This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.More about Daxue Consulting: https://daxueconsulting.com/Facebook: https://www.facebook.com/daxueconsulting/Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=trueTwitter: https://twitter.com/DaxueConsulting