China’s consumer market is arguably the most competitive on the planet. With the proximity of a rising affluent middle class, massive market scale, manufacturing base, and abundant engineering talent, it is hard to match China’s speed for prototyping new products and new business models to match changing consumer trends. As the rest of the world from the US, Europe, to emerging markets such as India, Indonesia, and Brazil now looks to Chinese tech companies for inspiration, foreign brands operating here need to bring their “A” game to adapt to this China speed and compete. The China Digital Tech Podcast is here to help tell the story of these great companies, the trends we are seeing locally in the market, and the lessons brands can learn from experts living and working here on the ground.