Chewing the Channel
Chewing the Channel
Elevate® Wholesale
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate®  WholesaleJoin us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas.  We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm!#ChewingTheChannel #BeDifferent #Authentic
Chewing the Channel: In conversation with Ben Ganley, MD and Founder of LIV Unified Comms
In the latest episode Will is joined by Ben Ganley, MD and Founder of LIV Unified Comms. A founder and leader who’s an engineer at heart. He’s talks engineer-first, work ethic, and how to maximise the ROI on a paper round… And perhaps most importantly, he’s talks about the value of apprenticeships and the responsibility in business to help the next generation get started. Listen now to hear more about Ben’s priorities as a business leader, and how he keeps his mind clear in such a...
Mar 4, 2025
58 min
Chewing the Channel: In conversation with Clear Business Director of Customer Retentions, Krystal Gayle
In episode 5 of Chewing the Channel, Will talks to his friend and former manager, Krystal Gayle about her journey from England netball player to personal trainer to telecoms pro. With Krystal leading Clear Business’ customer retention team, she and Will chatted about the difference Krystal wants to make, and how the industry can think differently to support working parents and keep diversity in the workforce. Krystal discusses maintaining her attitude of seeing everything as an op...
Feb 11, 2025
50 min
Chewing the Channel: In conversation with John Duncan from Greater Manchester Combined Authority
Episode 4 Will sits down with the one and only John Duncan—widely regarded as the nicest man Will knows and lover of bright shirts! With a career spanning both the public and private sectors, John brings a wealth of experience and insight. As the Connected Places Lead at Greater Manchester Combined Authority, he’s spearheading efforts to develop world-class digital infrastructure across the region. But it’s more than just tech—John speaks passionately about building resilient, connected, acce...
Jan 21, 2025
43 min
Chewing the Channel: In conversation with Adam Wilson, Director IP Exchange Limited
In this episode, host Will Goodall sits down with Adam Wilson from IPEX technology, where the duo discuss Adam's journey to becoming a business owner. An interesting path that saw three friends join forces to become business partners. During the pod, they cover a wide range of topics from COVID (and the impact this had on a fledgling business and the key business lessons it provided), the importance of mentors, focus on building a strong, positive business culture and much more. And ...
Dec 17, 2024
45 min
Chewing the Channel: In conversation with Elevate® CRO, Andy Tatlock
In this episode, host Will Goodall sits down with Elevate® Chief Revenue Officer Andy Tatlock to explore his career journey and the experiences that have shaped it. From memorable jobs abroad and early days cold calling in the telecoms industry, to successfully launching and growing wholesale channels, Andy shares the up's and down's that defined his path and lessons learned along the way. The conversation also dives into the recent rebranding of Telcom to Elevate®, uncovering the insp...
Nov 21, 2024
49 min
Chewing the Channel: In conversation with Jonny Rae
In our inaugural episode, we’re joined by friend and special guest Jonny Rae, who shares his career journey and insights into the evolving channel market. Host Will Goodall keeps Jonny on his toes, flipping the usual interview roles in a fun and dynamic exchange. Tune in as Jonny takes us through his eventful career path—from his early days as a market-stall trader (a true “Del Boy” experience) and life on the road (“van life”), to his first steps in telecom, his time at Blizzard, and the ne...
Nov 1, 2024
59 min