In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn a citation from AI Overviews, resulting in an increase in visibility and organic traffic. She also discusses what makes a valuable blog, how to build trust with your audience, performance metrics that you should be monitoring/measuring (besides just clicks), and more. Websites and SEO are not disappearing—they are evolving.
About Glynis Tao
Glynis Tao is the founder of Chase Your Dreams Consulting, an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. With over 25 years of experience in the fashion industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies that deliver real results.
Website: https://glynistao.com/
Instagram: @glynistao
Takeaways
Adopting an adaptability mindset is key to staying ahead in the e-commerce industry.
Creating consistent and helpful content will keep your brand relevant.
Strategic blogging will drive visibility and organic traffic to your site.
Valuable blogs are often ones that answer common customer questions.
Schema and metadata helps search engines understand your content and increase your site’s visibility.
Establish trust with your audience by sharing expertise.
The earlier and faster you adapt to industry changes, the better.
