What does it really take to build a career that spans more than three decades in the fashion industry?In this special solo episode, I step out from behind the interviewer’s microphone and share my own story for the first time. From discovering a passion for sewing in high school to studying fashion design, working for iconic brands like Club Monaco and Reebok, surviving the fast-paced New York fashion scene, and eventually building my own clothing brand that landed Google as a client—this is the journey that shaped who I am today. This episode isn't just about career milestones. It's an honest look at the realities of working in fashion: the long hours, unexpected layoffs, entrepreneurial highs, industry disruption, and the difficult decisions that come with changing seasons of life.If you've ever wondered how I went from fashion product development to helping fashion, beauty, and lifestyle brands grow through SEO and AI visibility, this is where the story begins.About Glynis TaoGlynis Tao is the founder of ⁠Chase Your Dreams Consulting⁠, and a Fashion E-commerce Growth Strategist. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. Connect with GlynisWebsite: https://glynistao.comInstagram: @glynistaoLinkedIn: https://www.linkedin.com/in/glynistao/Join the Fashion SEO Visibility AcceleratorIf you're a fashion, beauty, or lifestyle e-commerce brand looking to increase your visibility across Google and AI search, learn more about the Fashion SEO Visibility Accelerator.Subscribe & ReviewIf you enjoyed this episode, please subscribe to Chase Your Dreams and leave a rating and review. Your support helps more fashion founders discover the show.

In this episode, Glynis sits down with Christina Florencio, Founder of REVIVAL Colour Analysis Studio. Christina shares how a passion for vintage and a growing awareness of the environmental impact of fast fashion led her to pivot from running a vintage clothing store to building one of Vancouver's only dedicated colour analysis studios. Together, they discuss the power of colour analysis, why intentional shopping is the foundation of a sustainable wardrobe, how colour influences confidence and personal branding, and what fashion brands and retailers can do to help consumers make more thoughtful purchasing decisions. Whether you're a fashion entrepreneur, creative professional, or simply looking to build a wardrobe with greater purpose, this conversation offers practical insights into style, sustainability, and building a business around your values.About Christina FlorencioChristina Florencio is an Accredited Colour Analysis Educator, Slow Fashion Stylist, and Founder of REVIVAL Colour Analysis Studio in Vancouver.After spending years in the vintage fashion industry, Christina shifted her business toward helping people discover the colours that naturally enhance their appearance while encouraging more intentional shopping habits. Today, she works with individuals, groups, and corporate teams to educate people about colour psychology, personal style, confidence, and slow fashion.Connect with ChristinaWebsite: https://mainrevival.comInstagram: @revivalcolourstudioLinkedIn: https://www.linkedin.com/company/revivalcolourstudio/TikTok: https://www.tiktok.com/@revivalcolourstudioYouTube: https://www.youtube.com/@revivalcolouranalysisKey TakeawaysColour analysis helps people build a more intentional wardrobeSlow fashion starts with buying less, choosing better, and making thoughtful purchasing decisions.Sometimes your customers reveal your next business opportunity.Shopping your own closet before buying new clothes can help reduce waste and save money.Wearing the right colours can boost confidence, strengthen personal branding, and influence first impressions.Knowing your "why" helps guide business decisions and build a brand that aligns with your values.Enjoyed this episode?If you enjoyed this conversation, I'd love for you to subscribe to the Chase Your Dreams podcast and leave a rating and review. It helps more fashion entrepreneurs discover the show.You can also connect with me:Website: https://glynistao.comInstagram: @glynistaoLinkedIn: https://www.linkedin.com/in/glynistao/Until next time, keep chasing your dreams.

In this episode, Glynis sits down with Adele Tetangco, entrepreneur, brand strategist, co-founder of Garmentory, and founder of Snack Size. Drawing on more than 20 years of experience in fashion, technology, e-commerce, and marketing, Adele shares her journey from breaking into the fashion industry to helping build one of the first online marketplaces for independent boutiques and emerging designers. Together, they discuss what it takes to scale a fashion business, the importance of brand strategy and positioning, common marketing mistakes founders make, the role of community and relationships in business growth, and how AI is reshaping the future of marketing. Whether you're launching a new brand or growing an established one, this conversation offers valuable insights for navigating today's evolving fashion landscape.About Adele TetangcoAdele Tetangco is an entrepreneur, brand strategist, and community builder with more than two decades of experience at the intersection of fashion, technology, and business.She is best known as the co-founder of Garmentory, one of the first online marketplaces dedicated to connecting independent boutiques and emerging designers with customers around the world. Since then, Adele has co-founded multiple ventures, including et tigre and Snack Size, a creative collective that helps fashion and lifestyle brands grow through strategy, marketing, storytelling, and community building.Today, Adele also works as a fractional CMO, helping brands develop scalable marketing systems, build stronger teams, and create sustainable growth strategies.Website: Snack-SizeInstagram: @buddy_lembeckEmail: [email protected] strong relationships and community can be one of the most valuable growth assets for any entrepreneur.The ability to let go and delegate is essential for scaling a business.Many founders struggle because they lack a clear brand strategy and positioning.Not every marketing channel is necessary for every brand, focus on what is actually driving results.AI can accelerate analysis and efficiency, but human judgment, creativity, and context still matter.Continuous learning is essential in an industry that is constantly evolving.Successful founders understand that growth requires systems, processes, and the right people.

Topics Covered: Fashion SEO, AI Visibility, ChatGPT Marketing, Ecommerce Growth Strategy, Apparel Brand Marketing, Shopify SEO, Fashion Brand Growth, Customer Acquisition, Online Visibility, Fashion Entrepreneurship.Episode SummaryToday's episode wasn't the episode I had planned.After a client no-show and a last-minute guest cancellation, I considered calling it a day. But entrepreneurship has taught me that some of the most meaningful lessons come from the moments that don't go according to plan.So instead, I decided to turn a disappointing day into something useful.In this solo Q&A episode, I'm answering some of the most common questions I hear from fashion, beauty, and lifestyle founders. From competing against larger brands with limited budgets to getting discovered by ChatGPT and navigating the rise of AI search, these are the conversations I'm having every week with clients, podcast listeners, and founders in my community.I also share an exciting update about a new partnership that allows me to help brands beyond visibility and marketing by supporting sourcing, manufacturing, and operational growth as they scale.If you've ever wondered whether SEO still matters, how to attract your ideal customer, or where to invest your limited marketing budget, this episode is for you.In This Episode We Discuss:Why SEO is not just for big brands with large marketing budgetsHow small fashion brands can compete against industry giants organicallyWhat it takes to get your brand recommended by ChatGPT, Claude, and AI search toolsWhy SEO matters more than ever in the age of AIHow to prioritize a $10,000 marketing budget for maximum growthThe difference between traffic, visibility, and conversionHow to attract your ideal customer and nurture visitors who aren't ready to buy yetThe biggest growth mistake fashion brands are making right nowWhy trust is more important than trafficAn exciting announcement about Glynis's new global manufacturing partnershipAbout Glynis TaoGlynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. Join the Fashion SEO Visibility AcceleratorIf you're a fashion, beauty, or lifestyle e-commerce brand looking to increase your visibility across Google and AI search, learn more about the ⁠Fashion SEO Visibility Accelerator.⁠Subscribe & ReviewIf you enjoyed this episode, please subscribe to Chase Your Dreams and leave a rating and review. Your support helps more fashion founders discover the show.

Fashion product development has traditionally relied on creativity, intuition, and trend forecasting. But in today's fast-changing market, those factors alone are no longer enough.In this solo episode, Glynis Tao shares how fashion brands can use search data as a strategic tool throughout the product development process. Drawing on her experience working with brands such as Reebok and Club Monaco, running her own apparel brand, and helping fashion e-commerce businesses improve visibility through SEO, Glynis explains why search behavior offers valuable insight into real customer demand before production begins.You'll learn how to use tools like Google Trends, Google Analytics, and SEMrush to identify emerging trends, validate product ideas, understand customer language, and reduce costly inventory mistakes. Whether you're developing a new collection, planning seasonal assortments, or looking to improve product-market fit, this episode will help you make more informed business decisions using data—not guesswork. About Glynis TaoGlynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in Search + AI Visibility for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. Key TakeawaysSearch data can be used before production begins to validate product ideas and reduce risk. Fashion brands can use customer search behavior to identify emerging trends before they become saturated. SEO is not just a marketing tool, it is a powerful customer research tool. Understanding the language customers use can improve both product development and marketing performance. Search insights can help brands make smarter inventory, merchandising, and production decisions. Combining creativity with data leads to stronger long-term business outcomes. Website: ⁠glynistao.com⁠Instagram: ⁠@glynistao⁠Start the free 5-Day SEO Visibility Accelerator ⁠https://go.glynistao.com/accelerator⁠Book a discovery call with me: https://tidycal.com/glynistao/book-a-call

Leah Yard shares her long journey to launching her jewelry brand. From growing up on an isolated lighthouse island to working entry-level jobs for years, Leah Yard has built a name for herself in the jewelry industry. She discusses how she overcame impostor syndrome, the realities of entrepreneurship that no one talks about, and the importance of establishing community and authenticity in a brand. This honest and eye-opening conversation is for budding entrepreneurs who want a real look into what it takes to build a successful brand.About Leah YardLeah Yard is the founder of Leah Yard Designs, a jewelry brand built on authenticity, resilience, and creative entrepreneurship. Leah had an unconventional path to entering the jewellery industry. After growing up on an isolated lighthouse island, dropping out of high school, and spending years working entry-level jobs, Leah took a leap of faith and launched her brand in 2013. Since then, Leah has become known not only for her designs, but also for her honest approach to entrepreneurship. Leah inspires founders to embrace their own unique journeys. As the host of the Voted Least Likely Podcast, she fosters candid conversations around mindset, success, and the emotional side of entrepreneurship, creating a space where entrepreneurs feel seen, supported, and empowered to grow both personally and professionallyContact Info:Website: https://leahyarddesigns.com/ Instagram: @leahyarddesignsLinkedin: www.linkedin.com/in/leah-yard-99255426aTikTok: @leahyarddesignsKey TakeawaysResilience isn’t about avoiding tough moments, but learning how to overcome themAuthenticity in your brand voice builds a strong connection with your audienceSuccess looks different for everyone; it’s up to you to define what it looks likeYour unique personal experiences and background is what differentiates you in the marketCommunity and customer feedback are vital to improving your brand

In this episode, Glynis Tao explains why most e-commerce brands are overspending on ads and social media while underinvesting in the SEO foundation that actually drives sustainable growth. Drawing on insights from working with nearly 100 fashion and lifestyle brands, she shares key takeaways from Google Search Central Live 2026 and breaks down how AI search, Google AI Overviews, and generative search have not replaced SEO, but instead made clarity, structure, and customer intent more important than ever. The episode explores why many brands struggle with traffic that does not convert, the importance of aligning product pages and content with real search demand, and why authentic “non-commodity” content is outperforming generic AI-generated content. Learn how to build a stronger SEO foundation that improves visibility, conversion, and long-term revenue growth in e-commerce.TakeawaysTreat SEO as the foundation of your growth strategy.Align your collection and product pages with real customer search intent.Create authentic, non-commodity content for AI visibility.Prioritize clarity in your brand positioning, messaging, and site structure.Use SEO to improve the performance of your ads, content, and overall conversion rate.Commit to long-term organic growth instead of relying only on paid traffic.About Glynis TaoGlynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. Website: glynistao.comInstagram: @glynistaoStart the free 5-Day SEO Visibility Accelerator https://go.glynistao.com/acceleratorBook a discovery call with me: https://tidycal.com/glynistao/book-a-call

In this episode, Vance Morris, business consultant and former Disney leader, shares expert insights on how brands can improve customer retention, form emotional connections with their audience, and sustainably grow through exceptional customer experience and loyalty strategies. Drawing from his unconventional journey and hands-on experience building businesses, he explains why many companies have a retention problem and are losing revenue after the first purchase due to weak or nonexistent post-purchase systems. He breaks down how Disney’s focus on emotional connection and repeat customers can be applied to businesses of any size. This episode highlights why discounts create false loyalty, how retention directly impacts profitability, and simple but powerful shifts that can turn one-time buyers into long-term advocates.About Vance MorrisVance Morris is a business consultant and customer experience expert who helps businesses stop losing revenue after the first sale by focusing on customer retention and loyalty. Vance comes from an unconventional background. From working as a security guard to becoming a leader at Disney and then rebuilding after bankruptcy, he brings a practical, experience-driven perspective to brand growth. He specializes in direct response marketing and engineered customer loyalty systems to turn one-time buyers into repeat, loyal customers, helping brands drive long-term profitability.Website: vancemorris.com LinkedIn: www.linkedin.com/in/vancemorris/ YouTube: www.youtube.com/@Deliverservicenow Email: [email protected] Resource:52 Ways to Wow your Customer Key TakeawaysMost brands don’t have a traffic problem—they have a retention problemEmotional connection is the key driver of repeat purchases and long-term loyaltyThe post-purchase experience is where loyalty is either built or lostRegular, non-salesy communication helps maintain valuable customer relationshipsRetention is more cost-effective than acquisition and has a direct impact on profitabilityDiscounts create fake loyalty, while real loyalty comes from experience and consistent value over timeFollow us on Instagram @glynistao

Why isn’t your e-commerce brand growing, even when you’re investing in marketing?In this episode, Glynis Tao breaks down what most fashion, beauty, and lifestyle e-commerce brands still get wrong about growth in 2026. Drawing from conversations with 9 founders, she shares the recurring patterns behind stalled growth and how to fix them.You’ll learn why growth is not just a marketing issue, how weak product-market alignment impacts conversions, and why unclear brand messaging limits visibility across Google and AI search.This episode also explores how business-first SEO, product strategy, and long-term thinking work together to build sustainable, revenue-driven growth.If you’re an e-commerce founder struggling with inconsistent sales, low conversion rates, or unclear positioning, this episode will help you identify what’s really holding your brand back.What You’ll Learn:Why growth is not just a marketing problem—and what it actually isHow product-market alignment impacts conversions and demandThe role of brand messaging and positioning in visibility and salesWhy most brands struggle with clarity, not reachHow short-term thinking is limiting long-term e-commerce growthAbout Glynis TaoGlynis Tao is the founder of Chase Your Dreams Consulting, an online marketing agency specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, blog, and collection of free resources, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands. Resources & LinksWebsite: https://glynistao.comInstagram: @glynistaoStart the 5-day Fashion SEO Visibility Accelerator

Are your best customers feeling like strangers in your store?In this episode, Katerina Ali, founder and CEO of Immersifi, breaks down why traditional loyalty programs are failing and how fashion brands can build real customer loyalty through recognition, not discounts.With 25+ years of experience across fashion, marketing, and technology, Katerina introduces the concept of relational retail—a strategy focused on understanding, recognizing, and serving customers before they even make a purchase.We cover how to move beyond transactional loyalty, unify online and in-store experiences, and use AI to support (not replace) human connection.If you want to increase customer retention, build brand loyalty, and create a standout retail experience, this episode is for you.About Katerina AliKaterina Ali is the founder and CEO of Immersifi, a clienteling and loyalty platform designed for physical retail brands. With over 25 years of experience across fashion, marketing, and technology, she helps brands improve customer recognition, retention, and in-store experience through a more human, data-driven approach.Connect with Katerina:Website: https://immersifi.xyzInstagram: @katerinasstyle | @immersifi_xyzLinkedIn: linkedin.com/in/alikaterinaKey TakeawaysCustomer recognition drives loyalty and revenueDiscounts train customers to wait and weaken brand perceptionRelational retail focuses on experience, not transactionsAI should support human connection, not replace itPersonalization works when it’s based on real customer dataRetention starts before the purchase, not afterStrong brands evolve while staying grounded in their core valuesResources & LinksBecome the Brand Everyone Finds First. Start the 5-Day SEO Visibility Accelerator