Today is a solo episode where we're diving into the essential habits that will pay off for your online fashion business. If you've ever felt overwhelmed by the vast world of e-commerce marketing, you're in the right place. E-commerce marketing can be a daunting task, but fear not! Today, we'll break down five key habits that won't break the bank but will significantly impact your online fashion business. Habit #1: Improve the Shopping Experience Recommend Best Sellers on Your Home and Product Page Habit #2: Show Social Proof Display Customer Reviews and Testimonials Everywhere Habit #3: Do Email Marketing Collect Addresses and Send Newsletter Emails Regularly Habit #4: Create Better Blog Content Publish High-Value Blogs that are Search Engine Optimized Habit #5: Improve Your Copywriting Have a Clear Call To Action How many of these marketing checklist items are you currently implementing on your fashion e-commerce website?  Maybe you’re nodding with full satisfaction because you’re using all these strategies for fashion marketing already, or perhaps you feel your jaw starting to tense a little because you realize—you’ve been missing out on some key opportunities to drive conversions. It’s okay. The truth is, every business has room to grow and improve no matter where they are at with their marketing. It’s never too late to get started on building good habits! Resources mentioned: Blog writing tips to help your brand stand out Discover your fashion entrepreneur archetype. Take the quiz: ⁠⁠https://glynistao.com/quiz/⁠⁠ Join the free Apparel Workshop Community

My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency best known for its co-sampling and signature box strategies. In this episode, Sherri highlights the significance of influencer marketing for fashion brands in today's digital landscape. She talks about what criteria fashion brands should consider when identifying potential influencers to collaborate with. You'll learn why it's important for a fashion brand to align with influencers who resonate with their target audience. Including what are some key considerations and best practices when negotiating partnerships with influencers. Lastly, she talks about what are some ethical and legal considerations that fashion brands need to be aware of when working with influencers. You can find out more about Sherri Langburt on her website: https://babbleboxx.com/ Her Instagram is instagram.com/babbleboxxofficial/ Discover your fashion entrepreneur archetype. Take the quiz: ⁠⁠https://glynistao.com/quiz/⁠⁠ Join the free Apparel Workshop Community

My guest today is Cristin Zaccareo. ​Cristin is a strategic leader with 15 years of experience working with leading luxury retail companies as well as mid- and mass-market retailers such as Estée Lauder Companies, Shiseido Company, Lord & Taylor, and Ross Stores. Cristin has a strong history of constantly finding new methods to unlock value, drive sales, and evolve business models in an ever-changing retail landscape. ​Her company CGZ Consulting strives to empower digitally native retailers to unlock their full potential through the implementation of wholesale expansion strategies. Cristin addresses some of the common challenges clothing brands face when it comes to wholesale expansion, and how she typically advises them to overcome these hurdles. Cristin covers the key factors that clothing brands should consider before deciding to pursue wholesale distribution. She talks about some best practices clothing brands should take to approach pricing and margins when entering the wholesale market. This episode is a must listen to clothing brands who are looking to expand into wholesale. Resources mentioned in this episode: Route to Market Roadmap List of Inventory Management Software Contact info: Email: [email protected] Linkedin: https://www.linkedin.com/in/cristinzaccareo/

Welcome to Chase Your Dreams, a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I'm your host, Glynis Tao and today we have the pleasure of sitting down with Thomas Girard, a Canadian Scholar, TEDx Speaker, and the host of the Uniqueways podcast based in Vancouver, Canada. Thomas Girard has not only been accepted to attend the University of Oxford for lectures equivalent to graduate coursework but has also received multiple Emerging Scholar awards, notably at the Design Principles and Practices conference in Barcelona, Spain, and Emily Carr University of Art and Design. He is also a recipient of the RBC Emerging Scholar award from the Royal Bank of Canada Foundation and an Emerging Scholar award from the New Directions in the Humanities conference in Madrid, Spain for 2021. The conversation delves into Thomas' journey as a scholar, instructor, and creator in the arts and design space. Thomas talks about what inspired him to start his podcast, Uniqueways with Thomas Girard and sheds light on his creative process, especially with over 120 episodes having spoken to influential figures like John Maeda, Debbie Millman, Eric Spiekermann, and Chris Do. Thomas shares valuable insights he has gathered from these creative minds, and offers tips on building a creative business and personal brand. He also talks about his TEDx talk, "How to feel at home in the airport." And the opportunities that have arose from that experience. Finally, Thomas gives fascinating insights into how he foresees AI is changing the way we do business. He talks about how he has integrated AI into his business, social posts, and research endeavors. You can find out more about Thomas Girard on his website: https://thomaskgirard.com/and his podcast Uniqueways with Thomas Girard  

My guest today is Tiffany Wong, Co-Founder & Brand Director at The Ordinary Good. Tiffany leads brand strategy and marketing at The Ordinary Good, a mission-led creative agency building and scaling sustainable and social impact e-commerce brands. Women led and operated. She has a brand building background layered with integrated marketing management for the past 7 years mostly in responsible fashion, beauty & wellness. Her favorite part of the job is working with early stage brands making our world better. In this episode, Tiffany offers invaluable advice for emerging sustainable fashion brands looking to establish a strong brand presence and make an impact. Tiffany explains the core concepts of sustainable fashion branding and why it's important in today's conscious consumer market. Learn how sustainable fashion brands can stand out in a competitive market by creating a distinctive brand identity. Tiffany shares expert insights on leveraging email marketing to build strong connections with customers and communicate sustainability values. Tiffany provides practical tips on using paid advertising platforms like Meta to promote sustainable fashion brands while upholding their values. Gain valuable advice on how sustainable fashion brands can maintain their commitment to sustainability without compromising on profitability. Get a sneak peek into the future of sustainable fashion branding and discover upcoming trends and innovations. Links mentioned in this episode: Milled You can find out more about Tiffany Wong on her website: https://theordinarygood.com/ Her Instagram is instagram.com/theordinarygood/ Discover your fashion entrepreneur archetype. Take the quiz: ⁠https://glynistao.com/quiz/⁠

My guest today is Miranda Sam, founder of Shortlisted, a clothing brand dedicated to making life easier for short women (5'4 and under). How? Through petite proportions, functional design, and foolproof styling versatility. This means no more spending extra time, money or emotional energy on alterations, online returns, size guides, dry cleaning, or shamefully shopping the kids section! She’s worked as a Fashion Marketer, Retail Manager, Fashion Journalist and Blogger in a career spanning 15 years. Miranda has also been a guest speaker at VCC, JCI, UBC, and Apparel Camp. Miranda talks to us about why she decided to start a clothing brand for short women. She walks us through some of the steps she's had to go through to get her clothes sampled and manufactured. She shares openly about some of the biggest lessons she's learned with the launch of her brand. As well as the hard truth she's had to face when it comes to pricing her products for the market. You can find out more about Miranda Sam on her website: https://theshortlisted.co/ Her Instagram is instagram.com/shortlistedco/

My guest today is fashion wholesale agent Misty-Dawn Paulson, owner of Mstydon Group Fashion Wholesale Agency in Vancouver BC. Misty-Dawn has made it a mission to make sure they only work with brands who’s first priority is to make sure their footprint is as minimal as possible. Some focus on eco textiles, some focus on fair production, some manufacturer in Canada, some use upcycled fabrics… the list goes on! Having worked with a range of successful clothing brands, Misty-Dawn shares insights about preparing a brand for the wholesale market. In this episode, Misty-Dawn explains the significance of wholesale in the fashion industry and why it's an important distribution channel for clothing brands. She outlines the essential criteria and characteristics a brand needs to be considered "wholesale-ready." This includes factors like product line development, pricing strategies, and production capacity. She delves into the intricacies of pricing strategies for wholesale, offering practical advice on how brands can set competitive prices while maintaining healthy profit margins. You will learn how a brand's production capacity and lead times factor into their readiness for wholesale. She discusses the importance of meeting quality control standards for successful wholesale operation. Lastly, she discusses how brands can stay ahead of market trends and adapt their product line to meet changing demands in the wholesale market. You can find out more about Misty-Dawn Paulson on her website: https://www.mstydon.com/ Her Instagram is instagram.com/mstydon/ Discover your fashion entrepreneur archetype. Take the quiz: ⁠https://glynistao.com/quiz/⁠

My guest today is materials expert Ruth Kelly who's here to talk about how to source fabrics sustainably. Listen to this insightful episode to learn about: - How does one assess the sustainability of a fabric? - How can businesses strike a balance between sourcing sustainable fabrics and managing their budget effectively? - What are some effective ways for individuals or small businesses to find and purchase sustainable fabrics? - Exciting technological advancements or innovations in the field of sustainable fabric production - Why no fabric is sustainable if we aren't respecting our resources Ruth is an accomplished materials expert, entrepreneur, and innovator with more than 30 years of global success spanning brands, manufacturing, global supply chain, media, and higher education. Through her consulting and advisory work she supports businesses (ranging from start-ups to global brands) achieve their material goals, whilst pursuing her love of learning, research and connecting others.  She has experience with multiple products / fabric types, and living and traveling across the world has provided Ruth with an international network of connections. With practical in-depth knowledge of the fabric development, sourcing, validation, and production processes from fiber to garment, she makes ideas come alive. Ruth has a Bachelor of Sciences Degree in Textile Technology from the University of Manchester, Institute of Science and Technology, UK, and holds her designation as an Associate of the Textile Institute (ATI).  Links mentioned in this episode: Fashion For Good Contact info:- Emails : [email protected] and [email protected] Linkedin : https://www.linkedin.com/in/ruth-kelly-weftxwarp/ Websites: www.weftxwarp.com www.sseams.co

My guest today is fashion stylist Tamara Gaudin. Tamara’s work as a stylist reaches from Paris to Mexico, New York City to LA, and Chicago to Dallas. As a personal stylist, Tamara caters to each client through each season, meeting their specific needs for fashion to match their lifestyle. Tamara discusses what the role of a personal stylist is when it comes to working with clothing brands for a photoshoot. She explains why it's important for a stylist to understand a clothing brand's identity and target audience before a photoshoot. She give tips about selecting the right pieces and accessories for the shoot and how she adjusts her styling approach for different types of clothing brands. Lastly, she shares how to evaluate the success of a photoshoot in terms of the impact your styling choices had on the final images. You can find out more about Tamara Gaudin on her website: https://www.tgstylist.com/ Her Instagram is instagram.com/tamaragaudinstylist Discover your fashion entrepreneur archetype. Take the quiz: https://glynistao.com/quiz/

Today, we're diving into a crucial aspect of marketing for your fashion brand - building an email list. If you've been wondering how to get started, you're in the right place! Benefits of Having an Email List. Recap of the 9 benefits discussed in Episode 21. - Direct Line of Communication - Building Brand Loyalty and Trust - Driving Repeat Business and Customer Retention - High Conversion Rates and ROI - Data-driven Insights and Market Research - Less Reliance on External Platforms - Personalized Marketing Campaigns - Promoting New Product Launches and Exclusive Offers - Adapting to Evolving Marketing Trends Tip #1: Offer an Incentive - Craft Compelling Lead Magnets - Introduction to Lead Magnets - Examples: Exclusive Discounts, Style Guides, Early Access to preview new collections - Emphasis on providing genuine value aligned with brand identity Choosing the Right Email Service Provider - Importance of selecting the right provider for email marketing campaigns. - Factors to consider: ease of use, integration, design options, automation capabilities, pricing. Tip #2: Implementing Engaging Pop-Ups and Sign-Up Forms - How strategically placed pop-ups and forms increase subscribers - Importance of offering an irresistible incentive for sign-ups Tip #3: Leveraging Social Media for List Growth - The influence of social media on online shoppers - Strategies: Posting engaging content, running contests, collaborations, clear calls-to-action Tip #4: Hosting Exclusive Events - The impact of in-person events on brand visibility and list building - Promoting events through platforms like Eventbrite or Facebook - Incentivizing sign-ups with special offers or discounts Tip #5: Personalizing Email Campaigns for Maximum Impact - Importance of leveraging the email list effectively - The power of segmentation in resonating with different audience segments - Crafting personalized offers for increased conversion rates - Making tailored product recommendations for enhanced customer satisfaction Conclusion - Recap of the 5 powerful strategies to build an email list for your fashion brand - Emphasis on consistency and quality in providing value to the audience Thank you for joining us on this episode! If you found this information valuable, don't forget to subscribe and share with fellow fashion entrepreneurs. Connect with us on our website www.glynistao.com or social media channels @glynistao. Until next time, keep innovating and elevating your brand!