In this episode of Channel Chat, we're joined by Duane Lent, CEO of InnoVent, to discuss the evolving relationship between technology vendors, partners and end customers.

The conversation explores why organisations need to think beyond the next hardware purchase, the importance of managing technology throughout its entire lifecycle, and how long-term planning can strengthen customer relationships and business outcomes.

Duane also shares practical advice on refresh strategies, lifecycle management, financing technology investments, and the opportunities available to partners willing to take a more strategic role with their customers.

Topics covered include:

• Technology refresh planning
• IT lifecycle management
• Financing and consumption models
• Building long-term customer relationships
• The evolving role of channel partners
• Maximising value from technology investments
• Strategic business planning

Whether you're a vendor, reseller, MSP or business leader responsible for technology decisions, this episode is packed with valuable insights and real-world experience.