What does it take to succeed in the modern IT channel?

Marc is joined by Alex Walsh, Regional Vice President of Channel Sales for EMEA North at Keepit, for a wide-ranging discussion on channel leadership, partner strategy, mentorship, data sovereignty, and the growing impact of AI on the technology industry.

Alex shares his journey from studying media production and managing restaurants to building a successful career in the IT channel. Along the way, he discusses the value of staying curious, finding the right mentors, building high-performing channel teams, and why the best partner relationships are built on consistency rather than promises.

The conversation also explores what "partner-first" really means, why data sovereignty is becoming a board-level discussion, and where vendors, MSPs, and partners should be focusing their attention over the next few years.

Key topics include:

• Channel leadership and career development
• Building successful partner ecosystems
• The importance of consistency in channel strategy
• Data sovereignty and cyber resilience
• AI's impact on the future of the channel

Whether you're a vendor, MSP, reseller, distributor, or aspiring channel leader, this episode is packed with practical insights and real-world channel experience.