This week, Marc sits down with Steve Shakespeare to unpack the evolution of distribution, the rise of Strategic Growth Solutions, and how Arrow is redefining what a modern channel partnership looks like.  A sharp, honest conversation about transformation, vendor expectations, and the future of value in the channel.  They cover: <ul> <li>Why traditional distribution alone isn't enough anymore </li> <li>How Arrow because the sales and marketing engine for Broadcom & Citrix</li> <li>The real impact of the Broadcom shake-up on partners </li> <li>Why resellers must shift from "products" to "solutions"</li> <li>The rise of MSP models and OPEX-led buying </li> <li>What agility really looks like inside a distributor </li> <li>Steve's 35-year Intel journey and why he finally left </li> </ul> A brilliant episode for anyone in distribution, vendor leadership, or building the next era of channel growth.

#279 Muneeb Anjum: Dubai Runs On Relationships.

Welcome to the Channel Chat podcast – home of the podcast which has now proudly become the voice of the IT channel 🎙

Since the Podcast's inception in 2019, the Channel Chat studio has hosted some of the IT channel's biggest names – with regular host, Marc Sumner, asking the questions that many others are afraid to! 🤭

Numbers wise, we now reach over 15,000 listeners per episode in over 32 countries and have hosted 6 live events.

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