Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows.00:00 Family auto shop's history08:56 Simple billing system explained10:55 Tracking time in auto repair bays19:04 Standardizing Inspection Processes23:10 Issues with technician pricing30:07 Convincing family about car maintenance36:33 Communicating with customers39:47 Dealing with other mechanics' issues46:27 Early challenges and learning curve54:21 Managing finances and staying focused56:10 Discussing parts pricing strategy01:01:21 Gaining insights from peer feedback

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad.00:00 Overview of Promotive's Services11:55 Managing morning priority calls15:43 Handling Language and Mumbling Issues18:44 Automated messaging for applicants27:21 Icy disaster during bachelor party32:58 Early adoption of Facebook and DVI37:41 Missed email confusion42:59 Hotel room negotiation challenge44:38 A quick conference trip52:30 Challenges of running a car shop59:36 Trying the Worst BBQ in KC01:03:25 Handling negative feedback01:07:19 Feedback on Uber improvements

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on the realities of technician mental health in the automotive industry. Several points were raised, including the lack of resources and support for young technicians, the stigma among men around discussing feelings and seeking help, and the crucial role that perspective and mentorship play in navigating workplace stress.00:00 Wearing outfits for a photo06:15 Hiring someone with unusual past jobs08:04 Sourcing clean, pure meth12:49 Understanding indica and sativa effects14:40 Dealing with smoke smell in cars19:36 Dealing with unresolved personal issues20:24 Helping employee with health issues26:30 Defining happiness with Rick White28:45 Learning about cars before the internet33:08 Understanding Mental Health Challenges34:07 Tech industry mentorship challenges39:51 Judging parents and kids' behavior41:10 Childhood playground altercation46:38 Being transparent about business struggles47:59 George's life-changing discovery52:51 Understanding the need for help53:57 Managing negative thoughts57:11 Discussing consequences of inaction

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Tyler Steever, a technician from Sioux Falls, South Dakota. Tyler Steever shares his path into the industry, highlighting how mentorship and hands-on learning shaped his career. The conversation delves into the importance of good shop culture and personal development, with Tyler Steever emphasizing the impact of teaching others and building supportive relationships. The episode also addresses mental health in the industry, as Tyler Steever openly discusses his personal struggles and the need to break the stigma around seeking help.00:00 Getting into vehicle repair05:03 Team cattle sorting challenge06:51 Learning from a mentor10:02 Rodeo scene and local issues12:59 Changing jobs in the auto industry16:34 Teaching horse training clinics21:28 Reflecting on family and self-worth23:33 Marriage as a lifelong commitment26:01 Communication in Marriage30:32 Warren Buffett's best advice32:21 Struggling with mental health at school36:21 Growing up with a religious dad40:39 Technician's unexpected promotion story41:51 Quitting a job rashly46:39 Sharing personal goals and vision49:38 Dog comforts during a breakdown52:10 Discussing family and Ziploc bags56:10 Spreading awareness and support

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation centers around Alex DeSantis's journey from working in auto repair shops to becoming a coach for auto shop owners. The discussion explored the importance of clear communication and establishing standard operating procedures in the industry, highlighting how many shops still struggle with basics like proper onboarding and workflow organization. Several points were raised, including the value of sharing business data transparently with employees, practical benefits shop owners can offer beyond health insurance, and the crucial role of teaching both technical and communication skills to the next generation of technicians.00:00 Empowered Advisor journey06:17 Starting part-time coaching with Rena08:31 Getting business coaching advice13:29 Neglecting business investments and maintenance15:56 Discussing employee benefits options18:31 Complaints about AI-generated content23:05 Frustrations with shop inefficiency26:59 Improving communication with clients29:30 Changing Views on Trade Education31:18 Future-proofing with human expertise34:42 Dealer advisor training issues38:44 Encounter with silent shopkeepers42:45 Office space changes47:17 Talking about the mysterious fire49:55 Local tales and warnings53:04 Getting pitched SEO on podcasts55:02 Preparing for 2027 expansion

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David & Lucas are joined by Brett Beitler to discuss the challenges and rewards of leadership in both family entertainment centers and the auto repair industry. Brett shares his experience in turning around struggling businesses, highlighting the importance of strong leadership, employee empowerment, and cultivating a culture of unreasonable hospitality. The conversation also explores the differences in leadership needs between industries, emphasizing the value of coaching, communication, and continuous personal growth for business success.00:00 Setting up automatic audio switching09:40 Inspiration to join preschool industry10:28 Expanding business in Houston16:37 Forming a Leadership Partnership23:16 Improving airport bathroom satisfaction27:04 Issues with Accountant and Bookkeeping35:00 Dealing with customer feedback40:18 Finding the Right Coaching Clients43:05 Practicing effective leadership skills53:33 Teaching Leadership to the Next Generation58:29 Empowerment in the Workplace01:01:37 Keeping up with rapid tech changes

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Ash Kaplan, owner of Golden Hour Garage. Ash shares her journey growing up in the automotive industry, how she built her niche helping struggling shops streamline workflow, and why process consistency is essential for shop success. The conversation also explores the impact of AI and automation in automotive repair, emphasizing the ongoing need for human expertise and genuine customer relationships.00:00 Visual calendar time zone issue10:32 Building workflows for struggling shops12:27 Finding a solution for consistency17:50 Explaining the company name25:15 Documenting a car recall dispute30:36 Employee motivation and compensation issues32:59 Overcoming belief in others39:15 Lessons on gullibility from father47:26 Weekly and Quarterly Accountability Meetings52:34 Building internal talent for growth56:56 Discussing AI sustainability issues59:31 AI's Impact on Job Markets01:07:20 AI in automotive service shops

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on the experiences of an apprentice technician who won the Shop-Ware scholarship. One concept discussed was the importance of standardized processes in the shop to ensure consistent work quality and reduce customer complaints. A key theme that emerged was the value of mentorship and hands-on learning, with support from experienced technicians helping apprentices gain skills and confidence. The discussion explored how exploring diverse training resources, including online courses and technical classes, can accelerate professional growth for new technicians.00:00 Brake pad inconsistencies and complaints05:44 Cleaning caliper brackets16:24 Bringing Kaitlyn on board17:54 Training and skill progression27:40 Learning electrical diagnostics skills31:43 Talking about tough car repairs33:59 Discussing employee pay incentives42:57 Choosing the right conference sessions48:07 Learning diagnostics through videos52:21 Testing car battery voltage58:50 Dealing with difficult customers

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on the evolution of diagnostics in the automotive industry and the transition from technician to business owner. One concept discussed was the value and limitations of certifications such as ASE, with a candid look at how credentialing and industry standards affect technician growth. A key theme that emerged was the importance of community-based training and support, emphasizing how shop owners and technicians can elevate industry standards by hosting and attending collaborative training events.00:00 Identifying and fixing a valve issue08:12 Early influence of my dad14:32 Debating test competency methods17:00 Discussing ADOS legislation requirements24:41 Criticizing school accreditation practices29:29 Continuous education in auto care36:00 Community troubleshooting and collaboration38:59 Getting support for Pico tools46:38 Getting help from friends52:22 Building community through hosting53:43 Collaborating with suppliers for training01:01:59 Advantages of live streaming01:08:14 Marketing strategy for 202601:14:30 Improving industry skills through content01:15:01 Getting started with the scope

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Cecil Bullard and Wayne Marshall discuss the challenges facing the automotive industry today. They examine the complexities and controversies surrounding technician licensing and certification, highlighting the need for industry-wide standards. The conversation also addresses the importance of financial literacy and measurable productivity in running a successful shop.00:00 Debating dealership licensing issues10:17 Balancing employee pay and motivation13:05 Building Employee Loyalty18:33 Improving employee wages and management23:01 Business fundamentals and financial ratios29:03 Planning an Exit Strategy35:00 Chris Enright on industry frustration41:01 Need for sophisticated testing46:14 Importance of unique selling proposition51:13 Importance of inclusivity and differentiation54:12 Challenges with membership relevance01:03:44 Young talent and enthusiasm01:04:15 Recruiting a young car enthusiast