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If you don't, you could end up building a business you don't want anymore.
That sounds silly to say, but you don't want to underestimate the importance of a simple job description.
That starts with approaching your agency's growth with a fairly intense level of intention.
Ultimately ending with a firm and detailed understanding of what "good enough" looks like.
Craig Lyndall, CEO of Lyndall Insurance, talks about his journey through the family agency and how he made sure to reach a desired destination.

