Send us Fan Mail What if the world’s most beloved holiday figure is also one of its sharpest operators? We kick off with Santa’s surprising origin story—from Sinterklaas to the red-suited icon shaped by Washington Irving, Harper’s Weekly, and Coca‑Cola—and then hand the mic to the big guy to reveal the engine behind the magic: a nonprofit built to deliver joy at scale. Santa breaks down why the North Pole runs as a 501(c)(3), how a roughly $75M annual budget powers thousands of elves and a m...