Tasha McCaskiel founder of Black Girls In Media shares how to network like a PR professional and how she grew her network.

Today’s episode steams from a conversation we had last week with our guest Myss Stephens as we talked about how to network solo and social cues to pay attention to when you are networking. So, we’re going to take a moment to dive a little deeper. Listen as I give you my 3-power plays that will enable you to relax and maximize any networking opportunity. At the end, I’ll give you a scenario of a potential real-world example and how to play it cool. BTW, how many times did I say, “you know”? LOL!

What are your goals when going to a networking event? Are you there to socialize, make quality connections or list build? Either way, to network effectively, it’s essential to pay attention to social cues. Not just how you interact with others, but also how others are responding. In this episode, Master Trainer Myss Stephens shares three seemingly logical social cues to use when networking that many overlook. Plus, you’ll learn a tag-team approach introverts can use to make it easier to push outside their comfort zone when looking to make connections. Take a listen and let us know any networking tips you may have. Or, feel free to ask us your networking questions so we can share on an upcoming episode.

You ever wondered how to network effectively on your level? To level up doesn't always mean being in the room with influential people. But if you do find yourself in these rooms, what are you doing? Are you there to be known and seen? Or, are you there to make genuine connections? Please know, just because you have relationships with top-level entrepreneurs doesn't mean it automatically equates into money making opportunities. So, before you start making moves, listen as I share three power plays to help you network on your level, and leverage your current network into more business.

You know networking is an essential  part of growing your business. But after a long day, you may need some  motivation, not to mention needing to get a return on your investment.  Do you know how to network effectively? How will different types of  events yield different results? How to ensure you get an ROI? Networking is about fostering relationships, sharing resources, and  acquiring sources to grow your brand. So, we asked Sara Alepin of District Bliss, a community for creatives who want to expand their network, to share with us her tips for mastering the art of networking. Before you head out to another happy hour, take a listen, do a bit of  homework first, and try these tactics to start making connections to  help get you closer to your goals.

Getting your customers’ attention may seem like it’s getting harder  to do. So, it’s easy to see why some brands are turning to experiential  marketing. But what exactly does experiential marketing mean? How can you incorporate it into your brand’s marketing plan? How do you identify, reach, and engage your audience? Master marketer Karen Baker of 7 Concepts, gives us the skinny on ways to engage customers using branded experiences to make a memorable impact. Listen in and get an understanding of the true meaning of  experiential marketing and the difference it will make when growing your  brand.

Do you know the prime time to connect with your audience? How to  scale on social media? What to do when there’s no ROI? Better yet, do  you know how to get noticed on social media and reach your target  market? If you’re a solopreneur or a small team with limited resources,  getting your brand is seen, and cutting through the clutter and social  media algorithms can be challenging. That’s why we called on marketing  expert Chelsi Oestreich, co-owner of Kinko, to share some advice she’s used to building some notable beauty brands from the ground up. She’s helped Laura Mercier Cosmetics, Sunday Riley, Cover FX, and Eighteen B, with building positioning stories and marketing campaigns to catapult the brands to success. Click the player above to listen in as Chelsi shares what’s she’s learned over the years to help you get your marking on track.

We’re continuing our discussion on marketing, and we realized, when it comes to marketing on social media, LinkedIn is the platform many overlook. So who could I talk with to get some tips on leveraging this platform? Naturally, I took to LinkedIn to see who could help, and of course, one of my current contacts had the skillsets I was looking for. Chris N. West has traveled coast to coast and abroad to share his skills with global brands like Mercedes, Google, and Canon. His new book, “Digital Marketing for Results: How to Focus on What Matters,” is an extension of his expertise, showing readers how to navigate with ease. He took a moment from his travels to chat with me about how to get linked on Linkedin. As an entrepreneur, do you know how to use LinkedIn to get noticed by potential clients? Do you know how to connect and add value? Better yet, do you even know how to manage your connections? My conversation with Chris N. West left me with ways to update my own profile to make the most significant impact and get noticed by my target market. And after listening, I’m sure you’ll realize you need to step up your LinkedIn game too. We discussed which posts get the most engagement, how to get viewers to watch your entire video, and a hidden gem on LinkedIn. There’s more, so go ahead and listen to get the full scoop.

Are the days of old school marketing the thing of the past? Well,  according to Emmy Award winning producer, Don Napoleon, it’s how he’s  built his A-list clientele, including Twenty Century Fox and DreamWorks  Pictures. He shares what tactics continue works for him and how social  media plays a supporting role in his marketing mix.

Having trouble deciding if you should brand your business or if you should brand yourself? We're always getting mixed reviews and the pros and cons of each. But, did you know one is more likely to bring you a bigger return? Branding expert and co-founder of Maroon Oak, a free online platform for women entrepreneurs, Pooja Krishna, shares some of the same great advice she's given her top clients, including GE Capital. Listen as she takes us step-by-step and sheds some light on brand building for entrepreneurs.