“Brands need to understand that who controls the content is the users [...], the users don’t want brands to tell them what the hottest trends are, they are the hottest trends”. 

In our second episode of CC talks, we dive into one of the most attractive social media of the moment for brands, TikTok, together with Adi Waldman the Managing director of CC Israel and we discuss the hottest opportunities on this platform for mobile marketers.