CCtalks
CCtalks
Creative Clicks
 Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies. At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing. Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing. Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
Episode 44 - Partners in Performance: Building Win-Win Relationships with Publishers
Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks. Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry. Here’s what you’ll hear in this episode: ✅ The most common mistakes publishers make when trying to s...
Jul 23, 2025
16 min
Episode 43 - The Road Ahead: How Creative Clicks is Shaping 2025
Welcome back to #CCtalks! In our first episode of 2025, we’re thrilled to explore Creative Clicks’ vision for the year ahead with none other than our CEO, Raymond Kokken. Together, we explore the strategies, innovations, and entrepreneurial values that will push the company's success in a competitive and ever-changing performance marketing landscape. We discuss: Creative Clicks’ remarkable milestones from 2024 and how they set the stage for 2025. Growth opportunities in key...
Jan 20, 2025
16 min
Episode 42 - From 2K to 20K: Creative Clicks’ Journey to the Global Performance Marketing Awards
Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year. Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: E...
Nov 21, 2024
16 min
Episode 41 - Conversations from AW Budapest: Industry Q&As
Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing. For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within...
Sep 16, 2024
13 min
Episode 40 - Innovating with AI: Manna and Audika Poland's Award-Worthy Campaign
Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards. Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame chall...
Aug 29, 2024
18 min
Episode 39 - The evolution of Creative Clicks' Mobile Team: From ringtones to digital magazines
Welcome back to #CCtalks! In our 39th episode, we explore the remarkable transformation of Creative Clicks' Mobile team, tracing its journey from the early days of ringtones to the cutting-edge world of digital magazines. In this episode, we chat with Natalia Samouilidi, Content and Partnerships Manager, and George Kolev, Senior Business Development Manager, who share their firsthand experiences and insights. Discover how the Mobile team has adapted and thrived in the ever-evolving digital la...
Jun 19, 2024
16 min
Episode 38 - How to Rock Performance Marketing in Complex and Highly Regulated Markets
Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets. In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions. ...
Apr 18, 2024
18 min
Episode 37 - AI Romance: Personalizing Marketing Beyond Valentine's Day
Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing. In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year. In this episode, we cover: Blending personal...
Feb 20, 2024
27 min
Episode 36 - A Vision for Tomorrow's Marketing Landscape: Embracing 2024 with Creative Clicks
Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks Don’t miss out - listen now on Spot...
Feb 9, 2024
11 min
Episode 35 - Navigating Q4: E-commerce Strategies and Insights for the Holiday Season
Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18. In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutt...
Oct 16, 2023
25 min
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