New World Screwworm has entered the United States — and in this episode, host Baxter Whitworth sits down with the three people most responsible for stopping it: Admiral Michael Schmoyer, Associate Administrator at USDA APHIS and Director of the New World Screwworm Directorate; Dr. T.R. Lansford, Deputy Executive Director and Associate State Veterinarian at the Texas Animal Health Commission; and Tracy Tomosik, Commodity and Regulatory Activities Associate Director for Texas Farm Bureau. This is the first time all three have appeared together in one interview on the outbreak.What Is New World Screwworm?New World Screwworm is a parasitic fly whose larvae consume live tissue in open wounds on warm-blooded animals, including cattle, wildlife, and occasionally humans. It's highly treatable when caught early, but left unchecked it can cause severe wounds and death losses in a herd.How Big Is the Sterile Fly Response?Since February, over 627 million sterile flies have been released in Texas as part of a decades-proven population-suppression strategy, according to Admiral Michael Schmoyer. A newer strain called NovoFly allows production of male-only sterile flies, effectively doubling the field impact of every batch produced. Schmoyer says officials are targeting 500 million flies a week to fully contain the outbreak — up from the current 100 million.What Should Producers Do If They Suspect an Infestation?Dr. T.R. Lansford outlines the process: monitor animals for wounds, especially wounds containing maggots. Collect a sample using a screwworm kit (available through a veterinarian or AgriLife Extension), contact the Texas Animal Health Commission before mailing anything, then treat the wound and manage it with an accredited veterinarian. Fast identification allows sterile flies to be deployed into the area within 24 hours.Why Does Livestock Movement Matter So Much?Admiral Michael Schmoyer, Dr. T.R. Lansford, and Tracy Tomosik all point to the same root cause: uncontrolled movement of infested animals is what let screwworm break through the historic biological barrier at the Darién Gap and eventually reach Texas. Movement controls — inspection, ID, and permitting before animals can be transported — are now central to preventing the same failure from repeating.Key Takeaways:New World Screwworm is treatable and not a food-supply risk, but requires fast identification and reporting627+ million sterile flies released in Texas since February; NovoFly technology is doubling effective output, per Admiral Michael SchmoyerMovement of infested animals — not the fly's own flight range — is the primary driver of spreadCase rates are trending flat to down, but Schmoyer cautions it's early — only the second fly life cycle since the outbreak beganThe long-term U.S. goal is pushing the fly back to the Darién Gap, as was achieved decades agoNew World Screwworm Playbook: https://www.aphis.usda.gov/sites/default/files/nws-response-playbook.pdf

Most cattle producers know they should protect their herd. Few have a clear plan for how — or whether insurance, frozen genetics, or both make sense for where their operation is right now.In this solo episode of the Cattle Innovation Station podcast, Baxter Whitworth breaks down every option on the table — three livestock insurance policies and two frozen genetics strategies — with real pricing details from Specialty Risk Insurance and Elgin Breeding Service. You'll learn exactly what each option covers, what it costs, and which stage of your cattle business each one makes sense for.You'll learn the difference between full mortality, pasture policy, and embryo calf program insurance, what named perils means and why it matters when you file a claim, how frozen semen and embryos act as a self-insurance policy while also generating cash flow, why one cattle industry expert recommends using insurance until you can get frozen genetics — then using both, and why frozen genetics should never be treated as only an insurance policy.If you have high-value cattle and no protection plan, this episode gives you the framework to build one.Budgeting for Your Cattle OperationElgin Breeding Service — Semen Collection and Frozen GeneticsSpecialty Risk InsuranceCattle Innovation Station00:00 — How to Protect Your Cattle Herd From Financial Loss01:38 — Introduction: Insurance Policies vs. Frozen Genetics02:06 — Sources: Jacob Steff of Specialty Risk Insurance and Elgin Breeding Service04:31 — Full Mortality Insurance: What It Covers and What It Costs05:59 — Pasture Policy: Protecting Your Entire Herd at a Lower Cost06:57 — What Named Perils Means and Why It Matters for Your Cattle07:22 — Automatic Calf Coverage: A Hidden Benefit of the Pasture Policy07:52 — The Embryo Calf Program: Protecting Your Embryo Transfer Investment09:31 — When Does Embryo Calf Coverage Actually Start?11:27 — Frozen Embryos: Using IVF and ET to Protect Your Cow's Genetics12:48 — Frozen Semen: Pricing and Process with Elgin Breeding Service14:59 — Pros and Cons of Full Mortality Insurance for Cattle15:57 — The Cost Problem: When Insurance Gets Expensive Fast16:56 — Pros and Cons of the Pasture Policy17:55 — Pros and Cons of the Embryo Calf Program18:20 — Pros and Cons of Frozen Genetics as a Protection Strategy19:41 — Use Case: When Full Mortality Insurance Makes Sense21:07 — The Smart Sequence: Use Insurance Until You Have Frozen Genetics21:48 — Use Case: When the Pasture Policy Is the Right Move22:37 — Use Case: Why the Embryo Calf Program Excites Baxter Most23:33 — Frozen Genetics: Not Just Insurance — It Should Generate ROI24:26 — Conclusion: Choose Protection That Fits Your Cattle Business Stage

Breeding seasons vs. year-round breeding — which approach actually makes your cow-calf operation more profitable?Most cow-calf producers breed whenever their cattle come into heat. It's simple, it's familiar, and it might be costing you money. In this episode of the Cattle Innovation Station podcast, Baxter Whitworth continues his conversation with Dr. Joe Mask, professor of animal breeding and genetics at Stephen F. Austin State University, to tackle one of the most debated management decisions in the cattle industry.Dr. Mask makes a direct case for defined breeding seasons — uniform calf crops, better marketing leverage, easier nutrition management, and more predictable cash flow. But he doesn't stop there. You'll also learn how to manage heat stress during summer breeding, how to transition a year-round herd into defined seasons without losing profitability, when reproductive diseases are silently destroying your conception rates, and exactly when to cull a cow versus when the problem is your management.If your herd's breeding program isn't built around a plan, this episode gives you the framework to build one.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: cattle breeding seasons, year-round breeding cattle, calf crop uniformity, cattle herd management, heat stress cattle breeding, reproductive diseases cattle, biosecurity cattle herd, culling decisions cattle, cow-calf profitability, cattle cash flow planning, Cattle Innovation Station.When is a cattle breeding season better than year-round breeding? Defined breeding seasons produce a uniform calf crop that sells better at auction, simplifies nutrition and herd management, and creates predictable cash flow. A 45 to 60 day breeding season also helps identify open cows faster so culling decisions can be made before you've fed an unproductive cow for months.How long should a cattle breeding season be? Most operations benefit from a 45 to 60 day breeding season. Extending beyond 90 days begins to push calving outside a 365 day window for some cows, which reduces your calf crop percentage and hurts profitability. The right length depends on your technology use — operations using AI, ET, or IVF can often tighten their season further.How do you manage heat stress during summer cattle breeding? Shade, fans, and reduced handling during peak heat hours are the primary tools. Breeding and AI work in July and August is particularly difficult in hot climates. When possible, schedule breeding activity for early morning and avoid collecting semen or placing embryos during extreme heat periods.What reproductive diseases most commonly cause open cows? BVD, IBR, leptospirosis, and trichomonosis are the primary reproductive diseases causing abortions, early embryonic death, and open cows. A strong vaccination protocol developed with your veterinarian and a strict biosecurity plan — including quarantine of new animals and bull testing for trich .00:00 — Breeding Seasons vs. Year-Round: Which Pays More?01:54 — Dr. Joe Mask Introduction: Genetics and Herd Management02:52 — Why Dr. Mask Is Pro-Breeding Season03:24 — Uniform Calf Crops and Marketing Advantages05:26 — Optimal Breeding Season Length and Technology06:37 — How Calving Timing Affects Cash Flow and Profitability07:34 — Fall vs. Spring Calving: Which Fits Your Operation?10:19 — Managing Heat Stress During Summer Breeding13:41 — Budgeting and Cash Flow Between Breeding Seasons18:30 — How to Transition a Year-Round Herd to Defined Seasons23:08 — Reproductive Diseases That Silently Kill Conception Rates

Why your cows may be open — and the pregnancy tools, management practices, genetics, and hybrid vigor strategies that fix it.Open cows are the single biggest profit drain in any cow-calf operation. But most producers don't know whether the problem is management, genetics, or something they haven't considered. In this episode of the Cattle Innovation Station podcast, Baxter Whitworth continues his conversation with Dr. Joe Mask, professor of reproductive physiology and animal breeding at Stephen F. Austin State University, to tackle exactly that question.Dr. Mask breaks down the three pregnancy checking methods every producer should know — rectal palpation, ultrasound, and blood testing — and explains why early detection at 30 days changes the management decisions available to you. You'll also learn when estrus detection patches are worth the investment and when they're a waste of money, how poor nutrition destroys reproductive potential faster than any genetic problem, and why hybrid vigor may be the most underutilized profit tool in the commercial cow-calf herd.If your herd's conception rates aren't where they need to be, this episode gives you a systematic way to figure out why — and what to fix first.Topics covered: cattle reproductive efficiency, pregnancy checking cattle, beef cattle ultrasound, blood testing cattle, estrus detection, estrus patches, cattle herd management, body condition score, bull management, breeding soundness exam, beef cattle genetics, genomics and EPDs, hybrid vigor in cattle, heterosis, cow-calf profitability, open cows, Cattle Innovation Station.What are the best pregnancy checking methods for cattle? The three main methods are rectal palpation, ultrasound, and blood testing. Ultrasound allows detection as early as 30 days and can determine fetal sex. Blood testing provides reliable results chuteside in about 20 minutes without specialized equipment. Rectal palpation remains cost-effective and widely used. The best choice depends on your facilities, budget, and how early you need results.When should I use estrus detection patches on my cattle? Estrus patches are most useful when you're running an AI program based on observed estrus rather than timed AI, and when you can't watch cows around the clock. If you're using a strict timed AI protocol, patches add cost without meaningful benefit. For natural service, they can help confirm breeding activity but are optional depending on your management style.How does nutrition affect reproductive efficiency in cattle? Nutrition is the primary management driver of reproductive efficiency. Cows need to maintain a body condition score of 5 to 6 to re-breed within 45 to 60 days postpartum. Cows that drop below a 4 BCS will struggle to cycle back. Hay quality varies significantly — testing your hay and understanding protein content is essential to managing supplementation costs and keeping cows in breeding condition.How heritable is reproductive efficiency in cattle? Reproductive efficiency has lower heritability than traits like growth or carcass quality, which means management has a larger immediate impact than genetics. However, selecting for fertility traits — heifer pregnancy rate, stayability, scrotal circumference in bulls — creates cumulative genetic improvement over generations. Genomically enhanced EPDs help identify these traits earlier in young bulls.What is hybrid vigor and how does it improve cattle reproductive efficiency? Hybrid vigor, or heterosis, occurs when crossbred cattle outperform the average of their parent breeds in traits like fertility, longevity, and calf survivability. F1 crosses — particularly Bos indicus crossed on Bos taurus — show the strongest heterosis. Even within-breed outcrossing using genetically distant bulls can generate meaningful hybrid vigor in a commercial herd.

Accelerate Your Cattle Herds Production: Use Tools CorrectlyHow to utilize Embryo Transfer, IVF, AI, and Natural Service to benefit your cattle herd.Have you ever wanted to grow your cattle herd exponentially fast while still have high-quality genetics. Actually, growing your cattle herd's quality and quantity are mutually beneficial. This episode of the Cattle Innovation Station podcast host guest Dr. Joe Madk. dives into the power using Reproductive tools to grow both you herd's quantity of superior genetic cattle.In this episode:How to utilize Embryo Transfer, IVF, AI, and Natural Service to benefit your cattle herd.Resources & Links:Cattle Innovation Station PodcastFollow us on the streaming platform of your choice, share this episode, and follow us on Facebook, Instagram.

How cow-calf producers can secure premiums, reduce marketing time, and stay free from restrictive contracts.Discover how cattle buyback programs help cow-calf producers earn premiums, reduce marketing hassle, and keep full control — no binding contracts. Featuring Jojo Corrales of HeartBrand Beef.Most cow-calf producers sell at the sale barn or market cattle themselves — and both come with real risks. Volatile prices. Time lost. No visibility into how your cattle actually perform on the rail.Cattle buyback programs offer a third option. In this episode, Baxter Whitworth sits down with Jojo Corrales, Vice President of Cattle Operations at HeartBrand Beef, to break down exactly how these programs work, how they benefit your operation, and how to join one without signing away your freedom to sell where you choose.You'll learn what a cattle buyback program actually is, how beef alliances help smaller cow-calf producers compete for premiums, why no-contract programs protect your operation from the kind of vertical integration that hurt the poultry industry, and how EID tags and DNA verification create data that improves your herd long-term.If you're a cow-calf producer — commercial or seedstock — looking to add a reliable, premium-paying market channel to your cattle business, this episode is for you.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: cattle buyback programs, beef alliances, branded beef, cow-calf producer marketing, EID tags, DNA verification, cattle premiums, beef cattle genetics, cattle cash flow, profitable cattle ranching, cattle business, and Cattle Innovation Station.What is a cattle buyback program? A cattle buyback program is an arrangement where a seedstock operation or branded beef company purchases calves back from producers who used their genetics, typically at a premium price above the commodity market — with no contract forcing you to sell.How do cattle buyback programs benefit cow-calf producers? They provide a guaranteed premium buyer for your calves, reduce the time and uncertainty of marketing cattle yourself, and give you access to carcass data when you retain ownership through harvest.Are cattle buyback programs the same as poultry vertical integration? No. A legitimate cattle buyback program gives you the option to sell back — not the obligation. There is no contract binding you to that buyer. If another market pays better, you can sell there instead. That free-market competition is what keeps the premium high.How do I join a beef alliance? Buy genetics from a program that offers a buyback, meet their requirements — typically DNA verification, weight specs, and sometimes no hormone implants — then notify them when your calves are ready. For smaller producers, forming a beef alliance with neighboring ranchers increases your marketing power as a group.What are EID tags and why do they matter in a buyback program? Electronic ID tags allow you to track your cattle from your operation through harvest and retrieve individual carcass data. This improves future breeding decisions and is often required by buyback programs for traceability. In Texas, EID tags may be available free through the Texas Department of Agriculture.

How cow-calf producers can use vertical integration principles to capture more value from their own cattle — with Jojo Corrales of HeartBrand Beef.Most cow-calf producers sell at weaning and walk away. But the genetics you invested in are worth far more down the supply chain — and without a strategy for retaining that value, you never see it. In this episode of the Cattle Innovation Station podcast, Baxter Whitworth sits down with Jojo Corrales, Vice President of Cattle Operations at HeartBrand Beef, to break down how cow-calf producers can begin capturing more of what their cattle are actually worth.You'll learn why selling beef direct is harder than it looks and how to build a market that can move a whole carcass profitably, how HeartBrand uses individual carcass data from over 250,000 head to drive better breeding decisions, why retaining ownership through a buyback program or feedlot partnership is the only way to capture the full value of premium genetics, and why mastering your cow-calf operation has to come before integrating into other sectors.If you're a cow-calf producer wondering whether there's more money to be made beyond the sale barn, this episode gives you an honest look at what it actually takes.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: vertical integration cattle, retaining cattle ownership, direct beef sales, cattle carcass data, cow-calf profitability, cattle genetics selection, beef cattle market versatility, source verified beef, cattle business strategy, HeartBrand Beef, Akaushi cattle, cattle industry cash flow, Cattle Innovation Station.What is vertical integration in the cattle industry? Vertical integration in cattle means owning or controlling multiple stages of production — from cow-calf through feedlot, harvest, and beef sales. Most cattle operations are highly segregated, meaning producers rarely capture value beyond the stage they operate in. Selective vertical integration allows cow-calf producers to capture premiums they currently leave on the table.How can a small cow-calf producer start selling beef direct? Start small — two to three head per week — and build your customer base before scaling. The real challenge isn't selling premium cuts like ribeyes and filets. It's moving the 400 pounds of ground beef per carcass at a profitable price. Build relationships with restaurants, butcher shops, and farmers market customers who can absorb different cuts before expanding your harvest numbers.How does carcass data improve cattle genetics decisions? When producers retain ownership through harvest they receive individual carcass data — marbling scores, yield grades, efficiency, and health records — traceable back to specific sires and dams. Over time this reveals which matings produce the most profitable cattle, allowing more precise breeding decisions than EPDs alone provide.Should I start selling direct beef or focus on my cow-calf operation first? Master your cow-calf operation first. As Jojo Corrales puts it — get good at cow-calf, then integrate. Adding direct beef sales or feedlot retention before you've mastered production adds complexity and financial risk on top of an already challenging business. Ask yourself honestly: do you like selling and talking to customers, or do you prefer raising cattle and collecting a check? Your answer should shape your integration strategy.

The word vertical integration makes most cow-calf producers uncomfortable — and for good reason. But what if used correctly it could actually make your operation more profitable?In this episode of the Cattle Innovation Station podcast, Baxter Whitworth sits down with Jojo Corrales, Vice President of Cattle Operations at HeartBrand Beef, to break down why vertical integration gets a bad reputation in the cattle industry, where that reputation is deserved, and where cow-calf producers are leaving real money on the table by ignoring it entirely.You'll learn why the cattle industry is the most segregated animal protein sector and what that costs you, how HeartBrand uses a no-contract buyback program to create market versatility for cow-calf producers without controlling their operation, why retaining ownership and knowing your cattle's carcass performance gives you a major pricing advantage, and how to decide whether feeding out your own cattle or selling at weaning is actually the better financial decision for your operation right now.This is not a case for handing your operation over to a packer. It's a case for understanding every option available to you — and using that knowledge to get paid more for the cattle you're already raising.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: vertical integration cattle, cow-calf profitability, cattle buyback program, retaining cattle ownership, HeartBrand Beef, Akaushi cattle, beef cattle market, cattle carcass data, cattle business strategy, cattle industry cash flow, market versatility cattle, Cattle Innovation Station.What is vertical integration in the cattle industry? Vertical integration means owning or controlling multiple sectors of production from genetics through cow-calf, feedlot, harvest, and retail beef sales. In cattle it is far less common than in poultry or pork because of the capital, land, and time required. Most producers only operate in one sector and rarely capture value from the others.Is vertical integration bad for cow-calf producers? Not always. The negative reputation comes from contract-based systems like poultry where producers are locked in and lose pricing power. A no-contract buyback program like HeartBrand Beef offers the opposite — a premium buyer option with no obligation to sell. That distinction is critical.What is retaining ownership in cattle and is it worth it? Retaining ownership means keeping your cattle through the feedlot and harvest rather than selling at weaning or as yearlings. It gives you carcass data, feed efficiency data, and the potential for significantly higher returns — but requires more capital and time. Whether it is worth it depends on your genetics, location, feed costs, and cash flow needs.How do cow-calf producers benefit from knowing their cattle's carcass data? Carcass data tied back to specific sires and dams reveals which genetics are actually producing profitable cattle versus which look good on paper. This information drives better bull selection decisions and can change what you breed for entirely.vertical integration cattle, cow-calf profitability, cattle buyback program, retaining cattle ownership, cattle carcass data, beef cattle market versatility, cattle business strategy, Vertical integration gets a bad rap — but could it make your cattle operation more profitable? Jojo Corrales of HeartBrand Beef breaks down the real opportunity.00:00 — Is Vertical Integration Really That Bad for Cattle Producers? 01:00 — Introduction: Jojo Corrales and HeartBrand Beef 02:30 — What Is Vertical Integration in the Cattle Industry? 04:15 — Why Cattle Is the Most Segregated Animal Protein Sector 07:55 — The Challenges of Selling Beef Direct and Moving a Whole Carcass 10:30 — Why Packers Pay More When Cattle Supply Is Tight 13:30

What does it actually take to build a cattle operation that stays profitable for decades — and passes down wealth instead of debt?In this episode of the Cattle Innovation Station podcast, Baxter Whitworth sits down with Colton Thigpen to break down the business fundamentals every cow-calf producer needs to master. This is not a conversation about raising better cattle. It is a conversation about building a cattle business that works — financially, strategically, and generationally.You'll learn how to identify which part of your operation is costing you the most profit, why land debt is fundamentally different from cattle debt and how to use that distinction to build long-term wealth, when frozen genetics are a better insurance policy than an actual insurance policy, how to know when your cattle operation is ready for its first employee, and how to grow strategically — in numbers, quality, or efficiency — without losing what you already have.Colton also shares his framework for passing down land instead of debt, why the small rancher is the lifeblood of the American cattle industry, and why quality always sells at a premium regardless of market conditions.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: cattle business profitability, cattle operation management, debt management cattle, land investment cattle, generational wealth ranching, cattle genetics for profit, embryo transfer insurance, hiring employees cattle operation, cattle business plan, cow-calf profitability, cattle cash flow, Cattle Innovation Station. What makes a cattle business profitable long-term? Profitability in a cattle operation requires managing multiple areas simultaneously — cash flow, genetics, debt structure, risk management, and growth planning. Colton Thigpen compares it to a bucket with multiple sides — any weak area limits how much the whole operation can hold. Identifying and strengthening the weakest area is the most direct path to improved profitability.Is it better to take on debt for land or cattle? Land debt is significantly safer than cattle debt in a cow-calf operation. Land appreciates over time and provides a stable asset base. Cattle fluctuate in value and carry risks including death loss, market drops, and weather events. Using cattle income to pay down land debt builds net worth while reducing financial risk.What is the best insurance policy for seedstock cattle? Collecting and banking semen from bulls and producing embryos from donor cows provides more lasting protection than a traditional insurance policy. Frozen genetics allow a bull to keep contributing to your herd even after death and can generate ongoing revenue through semen sales.When should a cattle operation hire its first employee? There is rarely a perfect time but the key indicator is whether your time is being consumed by low-value tasks that prevent you from doing the high-value work that actually grows your business. Freeing yourself to focus on breeding decisions, marketing, and customer relationships typically generates more revenue than the cost of the employee. How do you grow a cattle operation strategically? Growth should be intentional in one of three directions — numbers, quality, or efficiency. Growing in numbers requires more land or better land utilization. Growing in quality requires a strict culling policy and improved genetics. Growing in efficiency means reducing input costs and time without reducing output. Knowing which direction fits your operation before you grow prevents wasted capital.

Most cattle producers have goals in their head. Very few have them on paper. Fewer still have a plan that stretches 10 years out — which is exactly what Colton Thigpen recommends and exactly what this episode is about.In this episode of the Cattle Innovation Station podcast, Baxter Whitworth sits down with Colton Thigpen to break down how to build a cattle business plan that actually reflects your operation, your environment, and where you want to be in a decade.You'll learn why a 10-year planning window matters in a business where one generation interval is seven years, how to think about every dollar you spend in terms of when and how much it comes back, why feed is your biggest input cost and how to manage it without sacrificing cattle condition, how to write goals that are specific enough to act on, why the ability to pivot is just as important as the plan itself, and how to build a business plan that is tailored to your operation rather than copied from someone else.Colton also shares why nobody is going to save you or make you follow through — and what that means for how you build your plan from day one.New episodes monthly. Subscribe on Apple Podcasts, Spotify, YouTube, and iHeart Radio.Topics covered: cattle business plan, cow-calf profitability, cattle income management, feed cost management cattle, cattle operation goals, 10-year cattle plan, cattle herd growth, cattle business strategy, profitable cattle ranching, cattle cash flow, Cattle Innovation Station. What is a cattle business plan and why do I need one? A cattle business plan is a written document that defines where you want your operation to go and how you intend to get there. Writing it down forces clarity on goals that feel obvious in your head but become vague when you try to articulate them. A written plan also helps you say no to distractions that do not move you toward your goal.How far ahead should a cattle producer plan? Colton Thigpen recommends a 10-year planning horizon because one generation interval in cattle is approximately seven years. A five-year plan may not show genetic progress. Start with a 10-year vision and work backward to five years, one year, and your next 90 days.How do you manage feed costs without hurting your cattle operation? Feed typically accounts for 60 to 70 percent of a cattle operation's input costs. The key is buying in bulk when possible, studying the feed market, and never being cheap on quality — because cattle in poor condition sell for less and attract bottom-of-market buyers. Frugal and cheap are not the same thing.How do you write clear goals for a cattle business plan? Make goals as specific as possible. A vague goal like "grow my herd" gives you nothing to act on. A specific goal like "add 20 commercial cows on my current land base within three years at a cost of no more than X per head" gives you a decision filter for every dollar you spend. cattle business plan cow-calf profitability, feed cost management cattle, cattle herd growth, cattle operation goals, profitable cattle ranching, cattle cash flow, cattle business strategy Most cattle producers have goals in their head — few have a 10-year plan on paper. Colton Thigpen breaks down how to build a cattle business plan that actually works.