<p>Josh hosts a special Q&amp;A episode with John Weeke, a Product Marketing Manager at Iron cloud, to talk about the differences between positioning and category strategy. Some highlights: </p>

<ul><li>How positioning can sometimes lead to companies being only incrementally better than their competitors.</li><li>Why you need different versions of your company's story, such as a more visionary story for a CEO presentation, or a more tactical story for sales strategy. </li><li>How ChatGPT and AI will lead to a flurry of new categories. </li></ul>

<p>Submit questions and subscribe to our newsletter here:<a href="http://categoryfirst.substack.com/" target="_blank"> categoryfirst.substack.com</a></p>

Special Report: Your Website Sucks

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.