<p>Josh answers listener questions about category creation.</p>

<ul><li>Who are your biggest mentors and influences?</li><li>You work for a lot of startups. Is business slow?</li><li>Should my company design a category now for cheap? Or wait until we hopefully secure our next round of funding?</li><li>My company offers a complex product with different use cases. Why do I need one strategic narrative?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Positioning vs. Category Strategy with John Weeke | Ironclad

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.