<p>Josh answers listener questions about category creation.</p>

<ul><li>How would you launch a category in 2 months?</li><li>What launch deliverables should we prioritize if our budget is tight? </li><li>How do you come up with a good campaign line?</li></ul>

<p>Submit questions and subscribe to our newsletter here: categoryfirst.substack.com</p>

Latané Conant | 6sense

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.