Josh answers listener questions about category creation.

<ul><li>How did you get so interested in category design? </li><li>How does category designing your own agency differ from the work you do with clients?</li><li>We're thinking about writing a category strategy in house, but how do we know if we should bring in an agency?</li><li>You've said that all great categories have a human truth. Can you talk about that some more? </li></ul>

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Q&A: Launching a Category in 2 Months

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.