More Than Business with Cinderella
More Than Business with Cinderella
rellosocial
Hi, and welcome to More Than Business with Cinderella A community for African entrepreneurs. I’m Cinderella, the founder of Rello Social. A digital business strategist, and advocate for sustainable business growth in Africa. We go beyond just business. Diving into the personal, social & practical sides of building sustainable brands. Stories, honest conversations & real strategies of growing a business here in Africa. Plus, check out our special segment: Highlighting African Women in Business. Spotlighting the bold women shaping the future. Let’s build something meaningful & sustainable
Ife Shares Her Business Journey, Challenges & Advice | African Women Entrepreneurs
Inspired by International Women’s Day, this episode dives into Ife’s experience building a braids brand, tools she uses, her challenges as a woman in business, and advice for others. Real stories. Real women. Real growth.She’s building Shibi's braids & The Braids Brand — and doing it on her own terms.💬 Are you a woman in business? Join the conversation! Share this with a Woman in Business you know!Timeless Sound Credit:ISKABA | Sax Instrumental Cover ft. MaestroBobbyTen Over Ten Instrumental by Neato C ✨ Stay connected & never miss a beat!👉 Join our mailing list for future updates, resources, and plans. https://forms.gle/PRJXuG2qyaXeJLJq6
Jun 3, 2025
7 min
What’s Really Holding Your Business Back
Entrepreneurship is a deeply personal journey.So what really holds us back when trying to grow a business—especially one that’s shaping us in the process?In this episode of More Than Business with Cinderella, we take a brief but honest dive into the internal and external things that can stop us from fully owning our growth, our craft, and our brand.Announcements and exciting updates — including our official rebrandIntroduction of our special segment celebrating African women in businessReflections on the personal side of building something sustainable in Africa✨ Stay connected & never miss a beat!👉 Join our mailing list for future updates, resources, and plans.
May 15, 2025
11 min
Your Business Needs You Well: Prioritizing Self-Care as a Small Business Owner
When you’re building a business, it’s easy to put everything else on hold — sleep, rest, even your health. But the truth is, your business needs you healthy, rested, and well to truly thrive. In this episode, we’re talking about why self-care isn’t selfish, how burnout shows up quietly, and what you can start doing today to protect your energy while growing your brand.Whether you’re running solo or managing a small team, this is your reminder: you are your business’s biggest asset.We share Business and Marketing Tips On social media too! Follow us on Instagram | TikTok | Facebook @rellosocial
Apr 11, 2025
11 min
How to Stay on Track & Be Patient in Business
Patience isn’t just waiting—it’s how you keep showing up, staying consistent, and pushing through the tough moments in business. In this episode, we dive into what practicing patience really looks like when running a small business and the mindset shifts that help you stay focused.What patience feels like in business:00:00 – Introduction 03:14 – Recognizing where I am and what I have 04:48 – Avoiding the comparison trap 07:22 – Working with what I have instead of waiting for perfect08:51 – Making decisions from confidence, not fearThanks for tuning in! Don’t forget to subscribe and follow for more business tips and stories. Find me on:Rello Social - Instagram , TikTok, YouTube
Mar 28, 2025
12 min
Mindfulness for Business Owners: Handle Stress, Avoid Overthinking & Burnout in 2025
As business owners, we often prioritize growth and success, sometimes at the expense of our own well-being. This can lead to stress, burnout, and a decrease in productivity. In this episode, we explore the importance of mindfulness in business. Discover practical tips to: Reduce stress and anxiety Improve focus and productivity Enhance creativity and problem-solving Build stronger relationships Let's start 2025 with a renewed focus on balance and well-being. Stay informed on when we'll be back and follow us on social media for more marketing tips for business owners! Instagram: ⁠@rellosocial⁠ Tiktok: ⁠@rellosocial⁠
Dec 23, 2024
24 min
Business Stories: Building a Fashion Business for Badass Women in Ghana
Empowering Women Through Fashion: A Conversation with Esinu of NINIE In this episode, we dive deep into the world of fashion with Esinu, the visionary founder of NINIE. Discover the inspiring story behind this Ghanaian fashion brand that celebrates the strength, beauty, and intelligence of women. From overcoming challenges to launching the empowering "Boss Lady" collection, Esinu shares her journey and the values that drive her brand. Ready to unleash your inner boss lady? Check out NINIE's latest collection today! Ninie's Instagram: https://www.instagram.com/ninie__gh
Dec 18, 2024
49 min
Setting Prices Without Fear: Overcoming Money Beliefs as a Business Owner
In this episode, we dive into the fears many business owners face when it comes to pricing, talking about money, and confidently asking for payment for their services. We explore how inherited and personal money beliefs—like the idea that "money is the root of all evil" or the fear of being seen as greedy—can shape how we approach finances in our businesses. We’ll also debunk common myths, such as: Feeling the need to always discount your products. Fearing your prices are "too expensive." Believing you need to be cheap because you’re just starting out. If you’ve ever struggled with setting your prices or valuing your work, this episode will help you understand and overcome those challenges. Tune in for insights and strategies to approach money with confidence in your business journey! Bonus for business owners & service providers: Best bookkeeping tool for businesses in Africa: Get Free 30 days on KeepUp store | ⁠Signup Now: ⁠https://keepup.store/rello Follow us on social media for more inspiring content! TikTok:  https://tiktok.com/@rellosocial Instagram: https://instagram.com/rellosocial
Dec 9, 2024
20 min
Business Stories: Building a Handmade Braid Wigs Business in Nigeria
In this episode, we sit down with Ife, a talented entrepreneur who's built a thriving handmade braid wig business in Nigeria. Ife shares her inspiring journey, from overcoming challenges to building strong customer relationships. She emphasizes the power of starting where you are, regardless of your circumstances. Key Takeaways: 🔘The importance of starting small and building momentum. 🔘Overcoming self-doubt and limiting beliefs. 🔘Building strong customer relationships. 🔘The power of persistence and hard work. 🔘Whether you're a budding entrepreneur or an established business owner, this episode offers valuable insights and inspiration. ⭐Meet Ife: Ife is a creative and hard working Entrepreneur build a thriving handmade braid wig business in Nigeria and can be found on social media: Twitter: ⁠https://x.com/Shibis_Braids ⁠Instagram: ⁠⁠https://instagram.com/shibisbraids Thank you for listening! We hope Ife's story inspires you to chase your entrepreneurial dreams by starting where you are, with what you have! Follow us on social media for more inspiring content! https://x.com/rellosocial https://instagram.com/rellosocial
Nov 25, 2024
33 min
Start Where You Are: Building Success with What You Have
Starting a business can feel overwhelming, especially when you’re focused on what you don’t have—enough money, time, or resources. But the truth is, success begins when you shift your focus to what you do have: your skills, your knowledge, and your drive. In this episode, Our host Cindy shares her own journey of starting with limited resources and how she learned to reduce procrastination, build momentum, and make progress despite the odds. These lessons aren’t just for those starting out—they’re for anyone still on their journey, navigating the challenges of entrepreneurship. If you’ve been waiting for the “perfect moment,” this is your sign to start right now, where you are, with what you have. Together, let’s explore how to embrace the process, take action, and move closer to your goals. Episode resources: Sign up here to get notified of new episodes and more! ⁠https://rellotech.com/newsletter Our Website: ⁠https://rellotech.com Get Free 30 days on KeepUp store | ⁠Signup Now: https://keepup.store/rello
Nov 18, 2024
19 min
Business Stories: Building a Thriving Online Book Business in Ghana with Big Joe Book Store
Join us as we chat with Big Joe, a Ghanaian entrepreneur who shares his inspiring journey of selling books online! In this episode, you'll discover: How Big Joe's passion for books sparked his online business venture. The challenges he faced along the way and how he built trust with customers. His favorite online selling platform and why it works for him. Strategies he uses to make his business stand out in a competitive landscape. The personal growth and rewards that come with being a small business owner. Big Joe's vision for the future of his business and what success means to him. Plus, learn valuable marketing tips: The importance of online marketing and how Big Joe leverages it. How he integrates offline and online marketing strategies. Tools and resources Big Joe uses to manage his business effectively. Meet Big Joe: Big Joe is a Ghanaian entrepreneur passionate about making books accessible to his community. He runs a thriving online book business and can be found on social media: Twitter: Twitter Big Joe Books Instagram: Instagram Big Joe Book Store Thank you for listening! We hope Big Joe's story inspires you to chase your entrepreneurial dreams. Follow us on social media for more inspiring content! https://x.com/rellosocial https://instagram.com/rellosocial Timestamps: (00:00) Introduction (02:09) How did it all start, and Why books? (08:22) Do you have other businesses? (09:42) What challenges did Big Joe face Starting the business? (12:31) How did Big Joe get to the point of earning customers' trust? (13:49) Which platform is your favorite and which are you most consistent on? (14:46) What are your favorite things about selling on the platform? (16:36) Do you still deal with doubt in your business? (21:54) How do you make your business stand out? (25:56) What is the most difficult thing about being a small business owner? (32:46) Best part of being a small business owner (34:26) How have you grown personally? (37:56) What will you never compromise on? (41:37) How different is your business now from when you started? (41:40) In the next 5 years? (44:37) What does success look like for you? (45:50) If you could go back, what would you change? (47:57) How important is online marketing for your business? (49:28) Offline or online marketing? (50:05) Other ways you've been able to market your business? (51:14) What tools do you use for your business? (53:29) How did you choose the perfect platform for your business? (56:10) Wrap Up!
Nov 4, 2024
56 min
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