Send us Fan Mail Laura Parker built The Exodus Road into a global anti-trafficking organization, then hit the wall every founder hits: the business could not grow past what she could personally hold. Laura Parker, CEO and co-founder of The Exodus Road, joins the show to talk about letting go of control, the real reason it is so hard, and what changed when she finally handed off the work she was never gifted to do. She and William dig into the EOS visionary-integrator split, the communication ...
Sep 1
31 min
Send us Fan Mail Your team can feel it before you say a word. AI is moving faster than your job description can keep up with, and underneath the excitement about tools and leverage, a quieter fear is spreading through your people about whether the company still needs them. Dr. William Attaway opens Season 5 of the Catalytic Leadership Podcast with the keyphrase for the entire season: your team is still human. He unpacks why 94 percent of companies run a recognition program while turnover and ...
Aug 25
12 min
Send us Fan Mail Agency growth gets expensive when every new client replaces one who just left. Brett Linnenkohl, fractional COO and founder of Evergreen Strategic Systems, and Josh Koeller, co-founder of The Customer Profit Engine, join Dr. William Attaway to unpack a more useful way to manage customer churn. Their work helps account managers move beyond subjective health-color ratings by finding the signals already buried in calls, CRM activity, support, and customer conversations. They sha...
Aug 20
49 min
Send us Fan Mail You scaled past seven figures. The revenue is real. So is the exhaustion. In this episode, I sit down with Damiano Raveenthiran, founder of The Agency Business and an operator who built a 75-person, $8.4M agency, exited three companies, and now runs a portfolio of seven. He did what so many agency founders dream about: he removed himself from the center of his own business and turned it into an exit ready agency. Damiano shares the moment his son's health crisis forced him to...
Aug 18
30 min
Send us Fan Mail The leadership pressure test reveals what a leader has already practiced. In this episode, I sit down with Jon Sheldon, founder of BelleauWood Coaching, to explore the leadership pressure test through lessons he learned as a Marine squad leader and Fortune 500 sales executive. Jon explains why clear decisions begin with knowing yourself. His professional blueprint centers on purpose, vision, the environment where you thrive, and what motivates you. Then he pressure-tests thos...
Aug 11
35 min
Send us Fan Mail If your week feels like bouncing client to client with no room left to work on the business itself, this one will land. My guest, Landon Gatliff, is the founder of Gatliff Marketing Consultants, a marketing agency in rural Arkansas serving businesses and organizations both locally and out of state. Landon started the agency as a junior in high school building websites. He now runs it full time, covering brand, ads, commercials, and billboards, while finishing his degree...
Aug 4
15 min
Send us Fan Mail If you built your business but still feel like everything runs through you, this episode will change how you see your role. My guest, Steve Rolle, a serial entrepreneur and investor whose businesses have generated over $100 million in combined sales, breaks down the exact shift from owner not operator that let him turn down a $6 million acquisition offer just two years into the business he built. Steve walks us through his four-part framework for understanding the...
Jul 28
33 min
Send us Fan Mail If you're scaling fast and quietly wondering what it's costing your family, this episode will change how you think about growth. My guest this week, Houlie Duque, founder and CEO of Homeschool2Go Genius Lab, built the only personalized, fully bilingual education program of its kind and grew it by over 200% every year for five years straight. In this conversation, Houlie shows exactly how to scale without burnout: building systems that adapt to people instead of fo...
Jul 21
39 min
Send us Fan Mail What if the only thing standing between you and freedom is the story you keep telling yourself? My guest this week, Melanie Cox — CEO of EMC Property, founder of Blue Oak Rescue, and Amazon #1 bestselling author of You Have to Know — spent over a year in bed, convinced she wasn't enough. Today she leads a real estate business spanning 4,000+ acres, veteran housing, and multifamily development, and she's been married 31 years. If you feel stuck in your leadership or your...
Jul 14
33 min
Send us Fan Mail Are you leading every person on your team the exact same way and wondering why it's stopped working? In this episode, I sit down with Sam Shriver and Suzie Bishop of the Center for Leadership Studies, co-authors of a new book applying the situational leadership model to today's fast-changing workplace. Sam brings 45+ years of research into this framework; Suzie leads product innovation at CLS after 15 years of turning research into real-world training. Together, we unpack why...
Jul 7
40 min
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