Out-of-Home (OOH) advertising used to be considered a top of funnel tactic for B2B marketers needing to raise brand awareness. But today, it's so much more than that. Host Justin Gray welcomes Matthew O'Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix.

In this episode, Justin and Matt discuss how COVID-19 affected what was set to be an unprecedented year of OOH growth in 2020 and how OOH is expected to rebound as the world opens back up. They also discuss how OOH can support performance marketing and which KPIs B2B marketers should focus on.