Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay  00:42Welcome to the podcast, I am just so thrilled to talk to you a little bit today about how to get more money, more juice from the squeeze, as they would say, from your existing role. But I'm going to give you some caveats here that are going to be important for you to understand as you navigate this landscape, now we are operating in one of the highest inflation rates that we've ever seen the last time I checked, it was 6.8% increase. Now the average job seeker was going to take a job and probably get around a 3% pay raise. That's what the studies are showing right now. But what if I told you you didn't even need to change jobs in order to make that happen? Yes, you can do that right now. And here is the big reason, inflation and second supply and demand. The great resignation has been a major pivot point. And so this week, I actually talked to CNBC, and in partnership with acorns, they did an article where I actually give you some verbiage about how to make a pay increase happen for you in your existing role. But I need to give you a few caveats. Okay. The first thing here is that the most important thing that you need to know is that the success rate here is about 50%. Now, I come from a little small town in Missouri, and my family has a saying that's just gonna sound ridiculous, but so true. They said, they can only say No, they can't eat, which basically means is all they can do is shut you down, and you're no worse off than you were before. So that's the first understanding. And the second understanding is that if you go in and ask for a raise, two things are going to happen. They're going to say either yes or no. Now the likelihood of yes is 50% of the time, I'm gonna teach you how to make that happen a little more often for you. But either way, if it's yes or no, there's underlying challenges that are going to happen here because I liked to say the big theme underneath this is going to be resentment. And the reason why is that you're going to be resentful of either money that you could not get now. Or if you do get it the fact that you've been underpaid this entire time when they could have given it to you. So the point of needing to ask for a raise is one of the biggest challenges, I see that people are feeling that three part series of underpaid, undervalued and underappreciated. When we can't even get them to the part where they feel being paid equitably. It's actually the least important of those three things. If that doesn't happen in advance, or you have to actually ask for it. There's a sense of resentment that comes into the fact that you have not been paid fairly this whole time. And that how much have you been leaving on the table? Just because you didn't ask? This is a current theme. So just know walking into this, that the end result, regardless of if you get a yes or no might be the bubble pops, and your disillusionment will really break through, and you're going to just be tired of that employer. And you'll probably want to job search. Lindsay  03:52So when I say that, it's important to know that you do that and you have something called Walking power. Okay, now, what is walking power, the ability to walk away without being concerned about the outcome. So if you walk into the pay raise, and they say, No, you know, I'm going to be able to go find another opportunity. So that's the biggest thing now. And now the market is very hot, very, very hot. But most people are too scared, actually, to go do anything about a very hot market. So if you come into this, make sure that you're actually starting your interview process and not used as leverage in the conversation, but for your own personal power. And I like to call this your own swagger. And when you have swagger, you definitely have walking power, the ability to say, You know what, you guys won't pay me right, I'm going to go find something better because it usually will burst their bubble and you'll start to see kind of the lie that you have bought into which is that I should be grateful for a job when lots of people are willing to pay you top dollar now because there is low supply of talent, and we pay top dollar for talent and if you've been a performer in your job, you certainly deserve that. Okay, so now I want to get into, how do you actually ask for a raise? Okay, so here is your line, the rate of inflation is increasing dramatically. And I'd like to talk to you about my existing salary and how we're making sure it stays equitable to compete with the current inflation rate. Okay, so that is your there's your verbiage. There you go, you can just go ahead and use that verbiage correctly. Now, how do you build your case for this? Well, the biggest thing here is you have to be a top performer. Okay, so if you are not doing well in your job, and you've been under any kind of performance measures whether or not it was warranted or not, I have a whole other spiel on that. But we're not going to get into that today. You need to be a top performer. Because if you ask for a pay raise, and they see that you haven't been a performer, they would never give it to you first off, and they're going to likely put you on the front of the list to be the first reason that they would need to consolidate positions or make a reduction in force. So that's the first level. Okay, so top talent. Now, here's the thing, most people won't actually prepare for their performance review until you actually have it. So I'm going to give you a hack here. And you're going to hopefully, you're raise your hand and say, I solemnly swear, that I'm going to do this from here on out, Lindsay, because I understand I want to be a top performer, you're going to set a reoccurring calendar appointment every Monday and every Monday, you're going to list down everything you accomplished on the last week, okay, now, why is it every week? Well, that's about as long as we can remember. And this allows you to make the case. Okay, so going forward, you want to have this for performance reviews for negotiating raises. And bonus, it also helps you with your resume and your LinkedIn. Okay, so now that you have that, you need to make sure you keep it updated. But now for the big part, go think of you're doing a performance review, and what are the major drivers for you in the work that you've done. And what it should be is extraordinary things that you have done in your role, or whether it's extra time or extra projects, we're looking for two things really results and impact. So if you give me the scope of the impact that you've made that either saves or makes money, you have a case, okay, because then we've increased your candidacy. And I think a lot of times people are like, Well, my boss really knows the answer is no, they don't. That's why they have you write a performance review, I promise you, most of them, they're completely disconnected from the work that you do on a day to day basis. So it is on you to go do this. When you have that, then you're going to want to have that conversation. Now here's some do nots. One is that you have to walk in with zero expectations, okay, you also need to really walk in without walking power. And you want to come with a kind attitude. There's no like, even if you are deserving, if you walk in with like you owe me this, they'll never give it to you. So walk in with a gracious and kind attitude, but also come with proof that you are indeed top talent. If you do these things, you should be able to successfully negotiate a raise 50% of the time now, most companies that are really really doing the right like cutting edge of keeping their employees engaged and retain, are already taking the steps to do pay increases, but you may need Him most of the time you will give them a nudge to make that happen. And this is the way that you demand more money. But be aware that sometimes that resentment factor will come to the in the game because I've never successfully seen somebody negotiate salary and not be unhappy actually at the end and end up leaving. I've never seen that happen. So just know to proceed with caution. But if you're already thinking about leaving, why not get a little more money in the bank so you can leverage it into your next job. I hope that helps you and I'm looking forward to hearing about your pay raises this year if that helps you or if you are going to go for the pay raise or you've done it I'd love for you to email Lindsay@talent paradigm.co no M and tell me your story. I would love to share it here on the podcast. Good luck and happy hunting.

 Ep. 49: 5 Minutes = $1 Million DollarsLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Hello, hello, everyone, it is Lindsay Mustain and want to teach you guys a really powerful framework. And when I had this like framework just happen in my head, I realized how powerful this was. So what I want to teach you is how in five minutes, you can make a million dollars. And I know that sounds crazy. And it is a little bit but it's me. So we're kind of used to that. Alright, so I'm freaking out a little bit. And you guys, I mean, like hundreds of you asked if you could be taught this. And so I just wanted to go ahead and share with you this same process. So if you're joining me live, say, Hey, let me know that you're watching. We're going to be talking here. I'm going across multiple platforms right now. So I would love, love to get your your feedback. Alright, so I'm going to be talking a little bit about these frameworks. And the reason why I was like, I need to give you some basics in order for me to explain how five minutes can make a million dollars. Okay. And I hope this literally blows your mind. Because for me, I spent $500,000 learning it. So I hope you don't mind if I share with you just a little bit. Okay, so I want to talk to you the first like, let's just go lowest common denominator, I'm going to talk to you about the levels of education that we tend to go through. So the very first level of education that past Elementary School, past middle school, or whatever your corresponding country includes what happens after that point of light here? Okay, so the first level is high school, right? So high school level, I'm going to teach you a couple of things around the ideas of running business. Okay. So I want to let you know, you will run a business, I don't care if you're an employee or not, you are in a business, my business is called me meeting. Okay. All right. So if I understand that I'm in business for meeting and everything I do, needs to improve the bottom line of that business. That's the lowest common denominator, I need you to understand. So right at the chat, go ahead and type of meeting. So I know that you guys are picking up what I'm putting down, okay. All right. Now that we understand that we're in business, I want you to get out of the employment or fear based idea and I want you to operate as a business owner. So you're going to put on your business hat here. And we're going to talk a little bit about the bachelor's level. Okay. So your bachelor's level here. We need to talk about a few roles. Okay. So your bachelor's level, the first one is econ. Okay, so anybody know what econ stands for? It's economics. Okay. So I'm gonna actually I'm probably erase this this bachelor's meeting, we've covered that. The first thing is, we need to understand, why do we buy things, okay. Why do we buy things? And I think people get really confused, why the hell we buy things? We buy things, for one reason to solve a problem, okay? All right. So anytime that we spend money is to solve a problem, whether it's, we want our hair to be shiny, or we need to make more sales, or we need to put in a project management office, whatever it is, we're looking at spending money, it should be to solve a problem, okay? And that probably might be like a better an improvement or like, I want less wrinkles, okay, whatever it is, it's going to be to pursue the solution for something. Okay. That's the first goal. The second is the law of supply and demand. Okay. So how do we price things? That's where we get into the law of supply and demand. Okay. So supply and demand. Okay. And I promise you that, you know, a lot of these things, but the likelihood that you combine all them together is slim to none. I would think so. When we have, so let's just say I'm here and I'm in Seattle, it's I want to buy fresh strawberries. I go to the store and buy fresh strawberries. Oh, farmers aren't in season. If it was June, there would be plenty of them. But strawberries aren't in season. So am I going to demand a high price or a low price? What do you think okay, if supply is down, the supply price goes up, okay. And if supply is high demand is high, we can still have a price that's high. Okay? But if we have a low supply, we have high demand. Let's see here. You guys get what I'm saying here. Understand that whether if we have increased demand and low supply, we can do the man top dollar. That's really what I'm going for here. Okay. Now, the last thing that we need to understand is physics. Oh, yeah, we're getting into some heavy shit here on a Friday night. Alright, so physics, okay, so the law where's our the law of gravity? Okay, which says grab ba T. That's not it. What goes up? must come? Down. Okay. See down for me in the chat here. All right. So this is the bachelor's level. Okay, gravity, what goes up must come down. So we've covered a few things. One, you are in a business put on your business hat. It doesn't matter. If you actually operate a business with a business license you do. It's called me Inc. You definitely run a business. Okay. So now when we think about that, you need to understand econ, why do we buy things, we need to understand that we buy things to solve a problem. If we understand that supply, how we price things is when we when we have low supply and, and increased demand, we can demand top dollar. And the last is the physics which says that in gravity, the law of gravity says what comes up must come down. Okay. Alright. So now congratulations, you just graduated with your bachelor's degree. And probably that's about as much as you need from that if I'm honest. Okay, now let's go master's level, Masters level. Okay, so let's talk about the cycle of insanity. Cycle of insanity says. Okay, all right cycle of insanity says, If I do the same thing over and over again. Without a change in results, what am I likely to continue to get? What will I get? If I keep doing the same thing over and over and over again? Am I gonna get a different output every time? It's like saying, if two plus two equals, right, it's going to equal four. It doesn't matter how many times I run that equation. We do the same thing. Okay. So the whole point here, what is it called? When we do the same thing over and over and over again, and we expect this somehow to change? Okay, guess what it's called? It's called insanity. Okay. And credit like Albert Einstein with it. We don't have any proof that he actually said it. So that's the first one. Okay, so in order to change this, what do we have to do? Okay, yeah, sanity? Well, have you ever heard of? garbage in garbage out? In order for you to change the equation, you need to chain? The actual inputs, okay. So if you want this number to change, then you better change this number. So if we're shooting for five, then this number better change to three. So we can equal five. Okay, how many of you have been stuck with the whole point here is how many of you have been stuck doing the same thing over and over and over again, hoping to get a different result? Right, like we can hope? Let me give you an example here. I really, really am. Like, feeling like I really should be thinking about slimming down. I'm going to Hawaii here just a couple of days. Probably a little too late now. But I haven't really changed my eating habits. So do you think that I'm expecting that suddenly that I'm gonna feel really good walking around in a two piece swimsuit? Well, the answer is no. Because guess what? I was putting garbage in my mouth. So I got garbage on my butt. Okay, that's the answer what I'm trying to talk to you about. All right. Now, I want to talk to you about the law of advancement. This is a lot here. Okay. The law of advancement, okay. Which says if we want something to move ahead. There's actually a step we always said with gravity, right? That what must go, what goes up must come down. But if we understand this, the law says that we actually have to go down first, okay. This is where people get a little confused because they think, hey, you know what, I'm going to go to college. So I can get this result. Okay. So I'm going to go to college and I get this result. But in order to go to college, you're going to spend money to get this result, okay? Before if you want to jump higher, what do we have to do in our do that we have to been in order to go okay, if you actually want to take off on an airplane before that plane takes off, it actually sinks lower before it can go and before a bird can fly, guess what it falls out of a nest. So the thing that people seem to get confused of is that you don't start by going up you start by going down, down, okay, so like that's the most important thing. So it's down, then up. And then gravity says that light law will come back down. Okay. All right. And now, the last thing I'm going to teach you here, we're going quick, anybody? Are you picking up what I'm putting down? Is anybody getting this? Forget, if you're not getting it, I'm gonna call it good. Glue, some advanced stuff, and it's hard to follow, especially I get on a Friday afternoon. How many of you are getting what I'm picking up what I'm putting down? Alright. So in your career, there are different stages. Okay? All right. The very, very first stage, you need to understand if I just go over here, I'm just going to do for three levels here. Okay, so this first one, we call this, this is a tactical, okay. Okay, this is the first stage, okay, so like when I work. When I started my career, I worked like a concession stand and I served Dippin Dots back in the day. Okay. So that's a tactical job. Tactical, so we all start here, okay. Unless you you know, like you were born for like Elon Musk son, maybe. But we all tend to do one to one, right? Because we can't manage people to actually master the task. That's the first level in our career. Okay. The second stage is when we lead multiples, okay, so instead of one of us doing things, we have multiple people doing it, and we're one person over that, okay. This lead piece is what we would consider a strategic level. Okay. All right. Most of us are working towards this. So like this one, we call this an individual contributor, we call the IC inside a corporate America over here, this is a manager, okay? And so every level up until this point, the next stage is considered a manager. Okay? And then the next stage after this is what we would call a, the influencer, okay? All right. So the influencer is not like on like Instagram, what I'm talking to you about is this person inspires action. Okay. This one is given. This person here is given the responsibility, this person inspires and action. So this person is like the CEO, okay, or a thought leader. Okay, now, which one do you think pays the most? Which one do you think pays the most which level one, two, or three. So in order for you to make more money, you need to be able to influence that's the big secret. Here's people who are like, I am really good at my job, okay, great. You are either a tactical, or your manager does not mean you're going to get paid top dollar in order to go to the top of the range, you have to have influence and you can influence at this level, and you can even influence at this level. Okay, so this is the one big secret here that needs to understand now. Now, now that we have some of this going, guys, how many of you? Are you getting value out of this? Is that making sense for you? Is it making sense? Okay, I've been teaching this for a long time, but I've never put it all together for anybody. It finally came to me in my head where I was like, here's why. Here's my work, and I have a big story to tell you. Okay, now we're going for PhD, we're gonna go get your doctorate. Okay. All right. Congratulations. You're now you're now going into a docker. Why does anyone spend more money? More money? Okay, we talked about we solve a problem. Why does anybody spend more money? And I'm going to just ask the question here. Why does anyone spend more money? Like why would you pay top dollar? Like, why would you buy? Why would you buy a Tesla, when you can buy a Geo Metro? They're both cars. Why would you do that? Give me some ideas here. Some of this we've already worked on together. So I'm hoping you guys have some ideas. I'm going to give you what what that actually is okay. So specialization would probably be higher quality, okay. So you could go to your, your GP for general practitioner, or if you want to get you to to see about your heart, but you might go to a specialist because you know that they have the answer. Right. All right. Okay. Second is Yep, we've got some good answers here. Investment okay. The perceived investment okay. So this is the ROI return on investment, right, either greater, so greater or faster. Okay, greater or faster. And the last one is, so let me give you an example here. car market, um, people just so you know, there's so many things that are that are because there is not that many of them, were going to be on top dollar. So like my cars probably were like $15,000 On a good day. But right now I'm probably at $23,000 because there aren't any cars. Okay, so you see people like, they're literally ads running to buy your used car because there's not enough cars. There's not enough car. So what is that? That's a supply and demand, you guys see where I'm tying stuff in together here. Okay. Now, a supply and demand, there's low supply and an increased demand, okay? Like I really want, this is where you can buy, there might be three of something in the world. And so I want it but there's low supply, and the demand is high, which means I can demand top dollar. Okay. Now, this is where I'm going to break it down for you. How are you going to pick it up? What I'm putting down? Say yes, in the chat. So yes, I'll keep going. Okay. So if you are a business owner, and you want to demand top dollar in your business, you need to be all three, you need to be high quality. You have to have an increased perceived ROI. Somebody said proof and you need to have a low supply with a high amount of demand, okay? This in order to demand the highest dollars in your field, you need all three. Okay? And this is the secret of why candidates can get $100,000 Raise like that when they work with me. Does that make sense? Does that make sense? Here? Yep. Okay. Now let me tell you how this plays out. And this is how I teach you how a guy in five minutes I got him a million dollar job offer, say a million dollars if you want to know what the answer is to this. Okay. All right, five minutes familiar guys. I needed to give you guys the background in order for me to even teach that. Okay, five minutes for a million dollars. Okay. So I had a candidate This is when I was at Amazon. Okay, they came to me and he said, Lindsey, I can't seem to get any, any traction, right? Like I've been applying. He's messaged me on LinkedIn on LinkedIn. Savvy. So I can't seem to get any traction on LinkedIn, on LinkedIn I on your applications, by the way, that's why we don't use applications, okay. Now. He said I am. This is where he said I am a Harvard alumnus. Okay, okay, cool. Cool. Okay, not that many. That's a prize to find him in Mahabharata Lemonis. I also am a former top gun commander and former White House aide to two presidents. All right. And I was like, wow, this person might be the most qualified person I've ever heard from. But here's the thing. I had zero clue what the hell he actually could do. Okay. So when he finally talked to me on the phone, we were able to determine, because let me tell you your list of this, isn't it? So we were like, oh, like I got this and this and this and this. And here's the things we're going to do in order to get there and I can help you do XYZ, okay. And this is in a business or in a job people. It applies to both. But nobody wants to buy I'm going to Hawaii going to Hawaii. Okay. Let me tell you. When I logged in to buy my tickets to Hawaii, the pictures in the background word of this woman slaving packing the suitcase. It was a picture of the beach. You sell the fucking destination you don't sell the list of the bullshit that got you to it. Okay. What he actually did was supply chain okay. Now, if you're wondering what the hell that is, you're wondering why there's shit on the shelves. It's a supply chain issue. Okay. You ever seen those blue prime vans that are running around? That's a supply chain. Okay. But in particular, he did this really cool thing that he didn't bother to tell me about, which is called Last Mile transportation. Okay? When we were able to unveil this and just the conversation, which was five minutes at this point, I said, Holy fuck. This is the most that one. This right now is the most important skill set that exists on the planet right now. This one, this doesn't even exist right now, at the time when we were talking about this is five years ago. This doesn't exist. However, it's something that all those blue vans they didn't exist, they are last mile transportation, have you bothered to tell me that? This is what happened five minutes, it will articulate this is what the fuck I do, which happens to be again comes back to high quality premium. This is premium first class, right first class, not that many. Supply and demand. There aren't any at all. Okay, and the investment of this, this is the most important thing that we need in order to drive our business forward and Amazon premium dollars. Guess how much this job offer was worth? You should be able to know this job offer. $1 million. You're one. Yep. All right. So here's your lesson five minutes to figure out why somebody is going to pay you top dollar. Okay, so let me break it down again for you. In order for you to demand the top dollar in your field, in your career in your business, you need a few things. One, you need to be the highest quality, okay? You can't be like everybody else. It's not about Harvard alumnus about you being former top gun commander. It's definitely not being a White House, a the two presidents and even all three of those things together. That's not actually what creates top dollar you need to be premium, you need to be the first class you need to read the reason people upgrade. The second is there has to be a low supply supply and there has to be high demand, you have to be the very best in the world of what you do. How do you get that you create your own blue ocean? Okay, that's a whole other strategy. Go ahead and look at that book if you are interested. And the second is the perceived investment of what we have not the shit that you do to get there, the actual end destination has to be greater than or a perceived return and then they would be able to do it on their own. Okay, when you understand how to do that, this is why someone pays you top dollar and why in five minutes. If you understand this, you can create the hype where people will pay you six figures, seven figures to have what you bring to the table. Okay, now this is a fine art. Obviously, it's taken me this amount of time. So how many of you would agree right now this has been pretty fucking awesome. I get now why somebody is getting paid a lot more because it's not a list of all the bullshit that I can do. But the result that I get somebody, they don't buy the packing of the bags, they buy the beach vacation, they buy drinking on the beach with the Muy Thai they don't care about how you got there they care about the end result and so when you see that precede result is not that I can create a really effective sales team is that I can create an entire remote workforce that drives a multimillion dollar sales business if you understand what I'm saying say yes. People tend to be in the process where they're like well I can figure it out guys you probably can figure this out. You probably can't figure this out. I mean it only took me 20 years $500,000 And how it working with the most elite people on the entire planet. So to what end is what I say so delay is what most people are in the business of it what we mostly know is that time is actually the thing that we have the most finite not money money we can always make more money it's time okay. The ultra wealthy understand that we can always make more money but the only finite resource we have is 24 hours a day is the only resource we are issued 24 credits of we cannot take back we cannot take an advance we cannot go back and take from the past is the only thing so most people are not willing to understand to change their future they have to change the now the garbage in garbage out mindset. So this is where I want to say I am teaching a masterclass if this was valuable to you this literally me my last leg today. If you want to hear me go for four hours where I teach you exactly how we unpack $100,000 raises I'm gonna invite you to that. So it's corporate cash machine.com We're going live tomorrow when I say we're it's me 10:30am You can join my Facebook group. I believe it's in here in the link, go ahead and request let's join. I'm going to teach you everything I know about how to become a premium player in the job market. So if you're serious about taking the next step. Now, what I do know is that it's great and most people won't actually show up and do the work. This is why most people are broke. So why most people don't get results. They're just not willing to do it. It's why I always come in and I'm the best student whatever program I joined. Why because I do the fucking work. I result am results oriented, Bobby, exactly. Okay. So if you're ready to go the next stage, I might show you that the next stage of the operating and there's the option to go and upgrade to VIP. It's $27 it's the last time I'm going to do this this year. Okay. $27. And so if you want to hang out with me, where you can actually get your questions answered and start to determine what the hell it is that you have to offer, that somebody will pay you six figure increase or a million dollar job offer. It is possible. It's not that hard. What you need is an expert. And here I am. So we've actually had 10 people who graduated without even having to do anything except attend the masterclass going through it. So if you are interested in doing that, it's my last farewell before Christmas. So I'd love to invite you to be in there. Guys, I'm gonna go hang out with my family. Thank you so much for joining. I hope that really helped you get some insight into how you can make massive impact massive dollars and change the world through your genius. In the meantime, have a wonderful night and I'll talk to you soon

 Episode 48- $2.8MM Added to my Clients’ Paycheck in the Last Nine Weeks (Listen if You Want to Stop Leaving Money on the Table) Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:43$2.8 million added to my client's paycheck in the last nine weeks. Wow. Welcome to the career design podcast. I am Lindsay Mustain and I am your host here today, and I'm recording this post-Thanksgiving, a little bit in the carb coma to tell you about what's happening in the job market. So first off, I just the reason why I tell you these stories, is because I want you to believe that it is possible for you because the more that I can instill that belief in you, the more likely you are to get up and do something about it. Because here's the deal, you can listen to me all you want, you can watch me all you want. But thinking or embodying or any of that stuff doesn't actually create the result. It's the action that creates the result. And so why I'm telling you this is that there are people who are less qualified than you with less education with less than anything that you have. And the only difference between what's happening for them in their career, and why they're being successful is that they've decided to do something about it. Okay. So when I say that it is with love, because I want to inspire you to take action. Now, most people are motivated by two things, one, the avoidance of pain. And the second is to move towards pleasure. Okay, now, we are conditioned as a society to avoid pain, right? Everything is about how do I avoid dire consequences. And when you're living at that lower end like of the poles when you're living at that in, you have a really hard time going to the other side, which is where things are in flow, and life is easier and abundance happens. But when we're so worried about getting ahead of the small things, we get really, really scared and we won't take action because we believe somehow that that's meant for everyone else. And here's the deal. The people which I just want you to take a look here are the people you most admire in the world. Did they play at that lower pole? Did they look at how do I play it safe? Or do they go out and do these big audacious things, okay, this is your calling. This is what your soul's purpose is, it's meant to do something that changes the world. It is not a coincidence that you listen to me, it's not a coincidence that you follow what I have to say. Or if you've ever listened to me before, if this is your own, never. And this is your first time, it's not a coincidence that you're hearing this message for you to know that the universe is trying to tell you to get off your ass and do something because your purpose is not a side bitch, it's actually something why you came to this planet, this is how I feel in a very spiritual way was to make a difference not to work from hand to mouth, and continue to grind for the rest of your life until you die. That is not a life, that is something people are going to be excited to tell your story at the end of your life. And I mean, when you will have all these other beautiful things about you. But I want you to like go a little bit deeper and say, What if I could do more? I want to just plant that seed in you okay? Because there are people here who I'm going to tell you, I just got a gal and she is 24 years old. And just the equity offer for her was $600,000 at 24 years old, okay, and she does not have a graduate degree. She has an undergrad. No, she isn't the tech industry. But when I say this is super easy, it really is the problem who doesn't believe it? In fact, the majority of the time, what I'm actually spending time doing with my clients is convincing you that it's not a problem. Because if you believe it's a problem, then guess who's the problem? It's you. And I say that with love because I was the problem for so long. I was the problem for so long. I had believed in this idea if I worked really hard and I gave all of my time and my energy that a company would take care of me or that if I worked really hard and went and got my education that that would actually make me more qualified when both of those things didn't get me ahead when I learned to work smart and when I learned to prioritize the business of me inc, Lindsey ink. That was when my life changed. And when I started making my money, I have a wealth mentor. And when I started using my money and making my money work harder for me, which is when I invest in my brain or my business, those are the best investment vehicles I've had in my life. And if I give you like the thought to just take a look at your life, that's likely the same thing for you. When I do those things, I take my money, and I make it work for me, instead of me working really hard to earn my money. Does that make sense to you? I'm hoping it connects. Because what I'm trying to say is when you leverage the tools of what I teach, it looks like magic. Okay, it looks like magic. And I'm gonna be honest here. We do a lot of deprogramming. So first of all, I have to get you to believe now, how do you do that? One, you join a program of mine. That's when you Okay, Lindsey, I believe enough that I'm willing to invest in myself for once, outside of the system that is literally designed to keep me poor and small and diminish my gifts. Okay, cool. We first like the first point of exiting the matrix, you took the red pill, okay. The next stage that I have to do is deprogram, the, almost the gaslighting and the brainwashing that has happened to you by being raised in the world because it happens at multiple levels. And so I have to get you to see your own gifts, be able to understand your value and be able to articulate that value. Now, this sounds pretty easy. But the chance of you being able to do this on your own is like slim to none. I have not had anybody who comes to me no matter how accomplished they are in their career. And it's like I got this, otherwise, they would be talking to me, right? Whatever your next level is, you're ready to go to it once you have clarity, and we are not very good at objectively identifying what's most valuable, what becomes the MVP? What is most valuable about what we bring to the table? And how do we have people actually bang down our doors and throw money at us, so that we can land the job that we've always been designed to do. And it's not just about the money, I use the money because guess what, that is what people want, they want the money. But what they really need underneath is to do work that fills their purpose that fills their soul that fills their cup. And so when I talk about these things, I really want you to take a little bit of a deeper look and say, Okay, can I actually get paid really well and do work that matters at a company that's going to value me? Yes. Yes, okay, this is exactly what I teach. It's the dream jobs. Um, but if you already in your heart and your gut, you go, oh, and I can feel it guys, I can feel even as I'm saying it, even me go, Oh, but I was told this and this and this, and this, and this, and this, and this, okay. And you know, what I'm gonna tell you, the education system is here to make sure that you stay small, to get in debt to always be fighting to live when you're finally 6575 95, when you finally can take a break before you drop dead because that makes us when we're at the top of the food chain, the most amount of money. Now I am in a business here, and I'll be really clear here. This is not a business I wish I was in. And what I mean by that is I love changing lives. I love transforming lives. I love watching people come back and say I got $100,000 increase, which by the way, is like the basement level of what I'm doing. At the other end, we're talking the one that graduated this last week at $350,000. Okay, so $100,000 $350,000 When I get those stories, I know it's gonna change your life. And what I'm also looking for is that I feel purpose in what I do. It's just not about the money. It's not just about the money, but the money is how I breakthrough. Because if you go oh, well, that sounds exciting. Let me hear more. There's a reason why I do that. Okay. So here's what I want you to know. $2.8 million added in our client's paychecks in the last nine weeks. How well I have a proprietary system that looks like magic. But really when you understand how to articulate your gifts, and then you understand how to navigate the most broken process that exists in my opinion, for job searching to elevate and ascend your career to the next level. That is how we land it. Okay, so it's not that hard, honestly. But granted, I've had 20 years of experience, I've helped over 15,000 people do it now. Your story at all of the things is unique, but your struggle is 100% Not you are not that different. And I don't mean that in a bad way. I mean, that's a good thing, because that means we can fix it. You don't want to be like the weird random medical case that nobody has a cure for. I have the cure. The problem is, is most people won't do anything about it. And you know what that is okay for most of my life, that is how I operated. And when I finally came, and obviously like from the dark to the light, that was when my life absolutely transformed. And this is what I want you to know is possible for you, it is 100% possible, because what really matters, it's not the money. And if I tell you is actually not the job, it's about what that gives you the freedom and the flexibility to live a life that you truly deserve. And the last part is to be able to give back to the people who really matter at the end of the day, because it's not going to be your job, that's going to be your proudest accomplishment, it's going to be the things around you, as far as the people go, that you love that you get to spend time with that you got to invest in. Because when you get to step away from grinding, and working hard to working in a company that'll amplify your talent for life feels so much more fun, and an ease and I feel valued, and I have freedom, and I'm getting paid top dollar. And when I walk home, at the end of the day, whether it's out of your virtual office or in your car, when you come home, that the people who are there, the ones that you love, whether they're two, four or eight legged, you might have an octopus at home for all I know. They're the ones that actually get the best of you, because that's what really matters in this world. So if you are ready to take it to the next level, I would love to see you at my next master class go to corporatecashmachine.com. These master classes I go so deep into what's happening and why you can get top dollar right now, really basics here, there is a low supply of talent and high demand. So if you want to buy something that's like seasonal produce, that's offseason, if I want to buy strawberries in December, I'm going to pay a premium price. Guess what, folks? That's the same thing that's happening here. So while I got massive results, even before this, there has never been a hotter job market on this planet. So when I'm having an intervention with you, I'm trying to tell you to stop leaving money on the table. Come hang out with me at corporatecashmachine.com, I will teach you how to become the candidate of choice. I'll show you how to get people to bang down your door, and they throw money at you. There are some key things you need to understand and there is no one. I am the best in the world at what I do. There is no one who gets the results I do because I don't just do it because I think this is the best way. I have proven it through research. I have proven it through the concept. And now I've negotiated $2.8 million in the last nine weeks. And to give you an idea in 2020 we just barely lost $2 million, which was an epic year, but in nine weeks, so if I'm trying to tell you, we can collapse timelines we can make this happen for you faster. We can we are just getting started and I cannot wait for you to be able to ride with me. corporate cash machine.com And I can't wait to see you there.

 Ep. 47: $1.9MM in 7 weeks - The Secret to Wealth in the Corporate WorldLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay 00:42Welcome to the career design Podcast. I'm Lindsay Mustain and I'm here to tell you that we have just blown out the results in the last seven weeks at the point of this recording, I just got notification of another job offer from one of my clients, which makes $1.9 million added to the bottom line of my client's paychecks in the last seven weeks, folks, seven weeks. Now I'm going to tell you that this person who just recently graduated, I'm going to tell you that she actually went to the corporate cash machine masterclass. And this is where I'm going to tell you we're going to have another one coming up. So go ahead and go to corporatecashmachine.com, because you'll get to find out about our next masterclass. And she went through this, she actually is inside of my dream job hack program and applied to work with me inside of the corporate cash machine mastermind, which is my next level program who are all about six-figure raises or more in nine weeks, she applied to work with me but let me tell you, the moment that she showed up on camera, in my Zoom conversation, which I'm really just vetting whether or not, you're really ready to take to the next level. And she absolutely had the capability, the capacity, everything needed to land that $100,000 raise. But the person that she needed to heal first was her. So when I have a conversation with somebody, I 100%, I'm not, I don't really need you to invest with me in order for my life to get better. And I mean that in the kindest way that I'm so very fortunate, so very abundantly blessed, that I don't need someone to invest in me, it's not going to change my life. However, for the person sitting across the table from me, if they're ready, it could absolutely change their life if they're ready to uplevel if they want to get that six-figure raise. But this person has stuck this person when I looked at her, I saw amazing potential but she was so scared. She told me everything that was going wrong, and how awful the circumstances were at that moment, and I 100%respect that vulnerability, that transparency. And my daughter likes to say this thing, the only way to bring something out of the dark is to shine it in the light. Everything that goes from dark comes to light. That's what she says it's so cute. She's seven folks, by the way, she gives a lot of life lessons very powerful for someone her age. And the biggest way we can look at pain and things that are going badly in our life is when we look at them honestly and say, here's what's happening. Here's what's going on. And we just look at it in the eye because the only way to get rid of darkness is to shine a light on it. And we created a game plan. And for the next week, I said I want you to do this. And it is not., it was not let me be really clear here. It was not about doing stuff except for self-care. Say self-care for me. If you're listening, say self-care, because I'm going to tell you the most important investment vehicle in your life is the person listening to me right now? It is you. It is you like tap your chest and feel your heart and breathe. The most important investment vehicle in your life is you baby, it's you. And so until you take care of that investment vehicle, you cannot create a return with it. You cannot go out into man what you're worth because you have to embody it first. Okay, zig Zig Ziglar says, excuse me, the order that people most have is that they believe they have to have the thing in order to be the thing like I can only have wealth when I am wealthy. And therefore it's a paradox. Because if you can only have wealth when you are wealthy, therefore you'll never be wealthy unless you already have had it to start with you might see this is also the entry-level paradox where we talk about you must have three to five years to come of experience to come into an entry-level job. Well, somebody's got to give here. Okay, and most of the time we're either going to change that job or hire people who are more experienced at a higher level or will say, oh, actually we're willing to lower the bar so that we can become the thing to in order to reach that next level. So that is The entry-level paradox. Now Stephen Covey has two ways that we actually create results in the world. He said there are two steps of creation. And if you are, if you're not listening, tune in right now because I'm gonna change your life right now. Stephen Covey, one of the most powerful mindset shifts that I've ever had seven habits of highly effective people was one of the biggest professional development plans that I went through at a really remarkable organization that truly honored their people. This is why I can teach you guys what to do. Because I lived it was the very first foundational anchoring corporate experience I had in my life. And he said, This, begin with the end in mind. Okay, now what was that means and there's if you haven't picked up Seven Habits of Highly Effective People, go do it, run, don't walk, go order it, because it will change your life. It was such a powerful mindset. So what he talked about was that in order for something to be conceptualized in the tangible world meaning of the matter, the first step of creation mid it had to happen in our mind. Okay, so right now I'm sitting in front of me and I can have a balloon animal paperweight, okay. I don't know who thought of this. But in order for me to purchase it, somebody had to think of it, and then somebody had to bring it into creation in the actual physical manufacturing, in order to put it on the shelf to buy it. So the order of what Zig Ziglar said was that you have to be in order to do the thing to have the thing I'm showing you this in action. So somebody conceptualized it, Stephen Covey said in their mind that this balloon animal paperweight was super important for them to create, byline here on this would be a timeout, I know how to create these little balloon animals. It was something I learned at a convention back when I was in middle school for future Librarians of America, believe it or not very funny in my life. So this product, when I saw this, which was the doing, right, they created the results. The doing was they created this balloon animal, and then they put it on the shelf so that I could have it be do have, if you are waiting to have a six-figure increase to get a six-figure increase, you will never get there. You will never get there. Okay. Now, some of these like, this is going to be a little bit triggering. For some people, they're going to be like, but Lindsey, I need this. And I'm going to say no, you don't I in fact, I'm going, to be honest, a lot of people love to believe that they are special snowflakes, okay? And I'm going to be first off your soul, and your circumstances of where you're at today. Your life experience and blood are just like your fingerprint, that is a special snowflake, I will give you that 100%. And I honor that and I treasure that. And I love you exactly where you're at. I love you. And I know I don't know you probably in some cases here, but I do love you because we can hate without reason we can live without reason. Okay, so I love you. I see you, I hear you. But what I want you to know is whatever you want to tell me over here, Lindsey, I can't do that because it's bullshit and I say that with love too. Because there is nothing after 15,000 people we have worked with, there is nothing we can get past except you. Your belief. If you believe that you can, or you believe that you can't. You're right. That's Henry Ford's My favorite quote, whether you believe whether you think you can, whether you believe you can, or whether you think you can't, whether you believe you can or can't. You're right, whether you think you can or whether you think you can, you're right Henry Ford. All right. And here's why the only person that matters, the only person's opinion in the whole world that really should matter to you. First and foremost is yours. And if you say you know what? look at myself in the mirror Lindsay, you know what, you can't do that, then you're right, you can't. But if something and you say you know what, I'm willing to give this a shot. And maybe I'm just cracking the door so that maybe I can have a little belief in here. I am not interested in selling you something that's not gonna change your life. And so right now I'm selling you the idea. You know, the idea is that you're a badass. If that calls to you right now, I invite you to go to corporatecashmachine.com and learn about my next masterclass. It's going to be intense, okay, it's going to be several hours of commitment. And I'm going to ask that you put down whatever it is your phone, your distractions, the television, Netflix, and you tune in and your watch, because right now, it's not a timing issue. It's a priority issue. If this is a priority to you, and something speaks to your soul, I asked you to go take action right now. Because in order to be the thing that you want, you have to choose to be it right now the next step is to do it, do it, do it now. Do it now and have the life that you were truly meant for. Go to corporatecashmachine.com Be one of my next success stories. I will never be in a place where I'm going to tell you something or sell you something that you are not capable of. I only invite people into the world that are ready, but you will get so much massive reprogramming and understanding of your worthiness and your value and how to create six-figure raises in the hottest job market that's ever existed. Now by going and showing up for that masterclass you owe it to the best version of yourself. You owe it to all the haters you owe it to all the people who told you you couldn't you owe it to that person. What's inside of you says you can't do it either. demolish those objections, do it now be the person who keeps accountability who takes responsibility and takes action and do it now so you can have the life that both you and your family and all the people falling behind you that you're influencing right now deserve. Go do it and be the person you were meant to be. Have the life you deserve. I'll see you there. corporatecashmachine.com

 Ep. 46- Is This a Scam?  Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay00:42Is this a scam? You know what? I'm getting that question a lot these days. So welcome to the Career Design Podcast. I'm Lindsay Mustain. I want to answer this question for you. Because a lot of our lives we have been told like that's a scam, people are always out to try to get something from you. Guys, I'm going to tell you, if you listen to me for more than a hot second, you know that I have 1000s of success stories, okay. And in fact, I have a very strange business operating model, which is that when you work with me, I hope you don't ever need me again. Now, when you want to go to the next level in your career, let's talk. But for the most part, my goal is not actually to be here to try to get you to be a lifetime customer. My goal is get you out the door get you massive success, and then you can send me all your friends. Okay, I have a very strange business model. And the reason why is that I don't want to be in the business I'm in. I know, let me just be really clear here. That's that's a strange, provocative thing to say. But I'm really like, want to be very transparent that the what I have to teach you is a failure of a system that has designed you to fail 99.6% of the time. Now, I was a part of that system. I mean, it was Amazon's most visible employee, I hired 10,000 people. Do you know the percentage of times that I said, No, it's over 99%. I said no to somebody 99% of time. In fact, I did a training yesterday and somebody came on, they said Lindsey, you said no to me and Amazon. And I was like, Okay, let's talk about that. And she said, in fact, you had an actual conversation with me. This is before I started my entrepreneurial journey. And you said, this is a no right now. I want you to it's not a no for forever. It's a no for this job. But honestly, I see that there's more for you. And so I want you to keep going. And I gave her some tools. And seriously, she came back and said she's actually increased her salary three times over. Now, I love the really clear, I had never actually talked to her since that moment. So this was like an unprecedented testimonial, I have to pull it out. So I can share with you guys. But that message was so powerful to me, because I told her she told me this after I told the story about being and perpetuating the system that actually causes you to think that something's wrong with you. So I don't want to be in this business. Okay, so in the meantime, while I'm working to correct the system, I'm going to teach you how to hack it for your advantage. That is my big goal. Okay. So like, that's the first belief that you have to believe here. Now when I say it, I'm going to destroy it. I'm going to destroy your perceptions of what the system is. And I'm going to say a lot of us we're kind of like playing in the matrix, we don't understand that we've actually been perpetuating this is what I had this this was like, so, so powerful for me. So let me tell you how I got to this point, I was sitting at Amazon and I was recruiting for a job. I had like three people in the world that we're qualified for it. This job is in Singapore. And I got a message from one of the the only woman I was interviewing and she said, I just want to let you know how much of an asshole you guys treated me like I mean, she said it a lot, much nicer way that I'm saying it. And I would never consider working for your company. And I know this is like really important to you. So it really shocked me that this was how the behavior was. And when I saw that, like I like First off, I turned completely red. I was mortified. And then you what I did, I cried. I cried. I mean, it was a Sunday. Like right now I'm recording this on a Sunday was a Sunday, I was sitting on my couch, my kids are running around. And I sat there and I just sobbed. I just saw. And it was like the most powerful moment when the realization of my paradigm completely shifted. And I realized that I was part of the problem that I was working in a system that actually is designed to make sure that you fail the majority of the time that we don't actually care about you were you are lucky to even get a shot to talk to us. That was the positioning. Notice how much that's changed now that we can't hire anybody, by the way. Like the fact that I had that conversation. I was like, Oh God, I hope it goes well. I've had to learn, you know how to we really should treat candidates which was we should always treat them with dignity and respect. After talking to millions. I mean, we're dealing with over a million resumes deal. That's a lot of people. That's just my people too. And like if you didn't go all the people my team it is millions. We always want to treat people the highest level of respect because I remember being there. I remember what it was like to be turned on. I remember it was like to be stuck. So when I got this message, I was like, Oh, I mean I was just sobbing and then I got really fucking pissed. The point where I immediately escalated it, I immediately escalated it. I sent it off. And then you know what I did? I wrote my resignation notice, let me be really clear at the time at a stay at home husband, I was the only one making money, I did not have the money to leave my job. I did not have the ability or understanding what I would do next. I just knew that I could no longer sell my soul for a paycheck and it could no longer be a part of the same system that not only broke me but if you ever heard my story, broke the story. Broke my family. My dad was laid off, you know, like, I've watched this like, it's not just me, it's like a generational thing. My dad and then me and I'm watching all these people go through with the COVID like we are going through this change so when I say it's a scam, like I want you to like you know, I hope it's a get rich quick scam, rather than get rich slow scam because that's actually what you're playing by. No, we can dramatically Quantum Leap your results because the thing is the bottom line that you have been told is that if you go to school, and if you work really hard, you're gonna get like the magic Fastpass at Disneyland and get to the front the line and that's a big fat fucking lie. Okay, but I'm gonna I'm gonna reframe this for you. Okay, have you ever heard the saying breakfast is the most important meal of the day? Breakfast is the most important meal today. Right? We've heard that how many times now? Okay, well, do you know who came up with breakfast is the most important meal of the day. Cereal companies. That industry and so when you think about it now, cereals also, like not genetically but engineered. Like we have food chemists that engineer the food to break down so that you were hungry in 90 minutes. And what do you eat again? Usually more cereal. There's a reason why we don't have cereal in my house. Okay. So they've told you Hey, not only is this most important meal, here's the solution and you're going to need it a lot. Okay, so if there's ever been a fucking scam, it's your cereal. First off, okay. Now, here's me saying hey, listen, I'd like to get you massive results. And I don't want you to ever really need me again. Is that completely different? Yes. Does it sound like a scam? I can totally see why. If you've ever listen to me for more than a heart like a hot second, you know that my heart's in this and I backup everything I say with either science or proof or testimony. We have proof of concept we print out graduates. There is no better person in the world that does this than me. Okay, and I can say that I am the greatest of all time I get to be the goat in this I am the greatest of all time. Why? Because I am a student of my craft. Okay. So yes, we can Quantum Leap your results. But the first reprogramming I need you to go to you're like is this scam? Or is this too good to be true? I get that. Like let me tell you somebody told me this at that point in my life. I was like, Holy crap. Are you kidding me? So do you mind if I change your life here? I'm gonna change your life. So tune in, lean in. Listen to me here now. Stephen Covey dfcm Covey's Seven Habits of Highly Effective People. Oh my god, this was such a massive reprogramming, I had the best foundation of corporate experience with my very first job. And I learned the Seven Habits of Highly Effective People, sometimes Highly Effective People, I went through their development program. In fact, I was being certified to be a trainer before company got where I got laid off. And I learned all the shit that I learned about what it's like to be unemployed and nearly lose everything. I was about to go through their facilitator training because it was so beautiful. Okay, and if you haven't read that book, another book, I highly recommend Seven Habits of Highly Effective People. But he has one of the habits is begin with the end in mind. And really what Stephen Covey says there are two sources of creation, we will be like, What are you doing? Okay, on this, like, how many of you are like, what's your metrics? What are you quantifying what like, I'm trying to tell you, that's a secret of really understanding high performance. So you can equate that to your impact inside of a company. But the first secret to creating anything in your life, it has to be in the mind, you have to have the concept. So I'm going to come to you and be like, wow, like this is and some of you will have followed me for years. And you're like, wow, she actually had walked the talk and it'll take you five years to get it. This is where skepticism can really be a downfall to your income. Because if you start to say, what if it doesn't work? What if it does work? You know, like that, that when I change that language, I'm like, Holy shit, like that was where like, I have a million dollar award behind me. That happened in like years versus decades. Okay, like we can shortcut time. The problem is, you've been told a lie by somebody who wants to keep you small cog in a machine work for the man never make a goddamn, like Penny in your life. And you don't immediately put hand to mouth and never retire. Never have a life. I mean, that's really what most of us do. And guess what, we're fucking tired of it. That's why the great resignation is happening. Okay? So when I come in here, and I'm like, circling around, trying to tell you to get to believe, like, believe in yourself, okay. In order to receive you have to believe believe to receive, okay, so the first act of creation is you have to have the ability to conceptualize that that's a possibility. Okay, so when I say that, like I go, this award did not happen, because I was like, I should just figure out how to make a billion dollars. I mean, like, I was always thinking that, but this word was a concrete proof that somebody had done that before me and that I too, could do that. So you know, I tell you all the stories, I want you to go, oh, maybe I could do that. Well, yeah, you can Hey, can you just need the shortcut? Okay, so what happened when I had that, then I could have the perception and the visualization to see myself, okay? I mean, like, I took the picture of one of the few women winners of this, and I glued my face over it shout out to Liz Binney and put my face on top of that and put it on my vision board. And now it's sitting here behind me. So the secret to creation, the very first step to begin with the end in mind, is you have to have the picture of the result. And it can't be like, I just wanna have a good life. What the fuck does that mean? For some people, it's like sailing across the ocean. That sounds like a horrible way to die to me for somebody that sounds recreational. This sounds like your live stream. So fucking pick. Okay. And the second thing is, do shit. Okay, this is a hard one, because guess what we are most the time in a cycle of delay, like, well, we'll figure that out. And we have other priorities, which might be like watching the next season of Stranger Things. And I'm going to ask you, if you want to live this different than anyone else, you better stop acting like the rest of the world. Okay, so I don't watch the news. People tell you. That's crazy. Guess what? I got time, I got more. I don't have as much time as I used to have because now I've changed my priorities. My priorities are about making the world a better place. Like a place where my kid I want my kids to grow up. So yeah, I don't really care about what's happening in the news, because I know I've already been the front page of the news. If it bleeds, it leads, it's there to create you to buy in and watch again, do you see the perpetual cycle of how mass industry has programmed you to tune in over and over again, and then shame me for not doing it? Because guess what breakfast is the most important meal of the day. And you're not a good citizen? Unless you listen to the news, much less I'm actually trying to sell you something through the commercials. we incentivize like as a station because of what are the viewership, right? Like these things I want you to look at, like, what is the driving factor? So when I say like, I'm like, I'm really not interested in being in this job. I like to unemployed myself. I think it's a long term game plan. It's a long term game. And honestly, because the cycle is so broken 10 years ago, like 10 years ago, this month, I sat at Facebook's headquarters. And I said, Canada Experience is key. You never know who your past present or future customers will be. So don't treat them like assholes would be the subtext on that. Guess what still treat people like assholes. And now we have the audacity to say, oh, candidates are ghosting us after decades of you ghosting them. Hello, pot meet kettle. Okay, so like, I want you to question like, when you look at the people out there who are trying to change the world, like and there's people who are going to want to resell you things. I mean, like I love Apple, I love Apple, I probably gonna buy every new product that they brought bring out and I'm happy to do it because I'm an apple customer. But I know that that's part of their business model, and I'm okay with it. Okay, so when you're like, is this a fee? I'm like, You better hope to get rich quick scams, rather than get clicks. Okay, good, rich, slow scale. Okay. I know it's hard to believe. But the thing is, everything that you've been designed in this system was to keep you small to keep you working for the man to keep you a cog in a machine that feeds the top Conas pocketbook. Do you hear me? Like I built a business? Where do you think I could run a recruiting agency, oh, my God, I would have made a lot more money. But instead I chose there would be only one customer in my business. And that would be my client. If I understood that, that was my most my biggest priority. My only person, by the way, the only person has to be the client is one who pays the bills. Okay. Do you ever wonder why you've been shortchanged in any kind of cycles that you're not the customer, okay, unless you actually have employed a headhunter, but you're probably paying them 20 25% of your salary. Okay. But your customers the most important thing, I chose to do that, because I knew that I didn't want to be a part of a system that caused you to think you were a failure that caused you to continue to stay small, it didn't actually create freedom, because like one of the things that COVID gave us one of the biggest gifts it gave us was the realization that we are all going to die. And I know that sounds terrible, but like at home, you had to realize the priority was keeping yourself and your family safe. And honestly like for me I thought about the people I could potentially spread it to those people safe okay. And and so it my priorities were already aligned, right. I had a business my business was doing just fine. Guess what the people were disruptors beforehand, who had already done the things the work that I'm talking about, they were just fine through the recession, the people who've been playing small, the ones who've been conditioned through the system struggled. Okay. And then, you know, this is where like, you had to realize what's your priority was okay, so like, I do want you to start to believe in it. Like if I have to get your attention by saying $100,000 raises I do. Let me be really clear for the majority of people. It's not the money that really matters. The gift is that you get to actually do what your soul was sent here to do on the earth. How about that? So what I want you to think about what we do we talk about, you know, the dream job zone, which is the right job, the right company, the right salary level. So looking for the dream job, let me be really clear what you're really looking for. Is the dream company. The company is your big indicator whether or not you're going to be success, like feel successful in your life like that, whether or not your supervisors really good and whether the culture is good, biggest indicator, doing the work there, you can do work that's not even as high level as you want, you can be happy if you have those other two things. This is this is just what science says, Okay? Now, you'd also be okay to take a pay cut. In my job, what we do is we allow you to do all three. That's right work for a company, That's badass, awesome, do work that truly matters and changes the world and you paid really well. And let me be really clear here. 99% of the companies out there are not going to be that. So how do you find those people? Well, that's the magic what we teach inside of here, how do you find true career fulfillment, and let me tell you, you're gonna continue to well and continue to uplevel. So the dream job is one moment in time and it continues to change. That's what we do. So if you're interested in learning more about what we do here, I recommend you check out my free masterclass, which is the next available date, you'll find it at corporate cash machine.com. And what I do in that is totally free, like totally free, you could upgrade like I think for a few dollars enough for the value of what I charged was $2,000 an hour, it's just a few dollars pennies on the dollar to get the insight of what's happening. But in that we spend hours reprogramming you to let go of the false that you've been told your whole life that were designed to keep you as a drone in a machine that does not really care whether or not you live or die as long as you pay your taxes and do good work that makes the man richer. If you understand that, that is not the system you want to be in, you want to exit that matrix, then I really recommend you go check it out. Okay. And for that I wanted to say thanks for tuning in and listening. If you if this has served you in any way, please go ahead and catch check out cash machine COMM But also leave us a review. You know, we'd love to have that because the way we get our message out to the world it's continuing to perpetuate this like my goal here is completely disrupt our industry completely disrupt our industry. So let's let's do that together. And you do that by helping us rate and share with a friend and thanks for tuning in.

 Ep. 45: Secrets of $100K Pay RaisesLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Yesterday, as I'm recording this, I just wrapped up corporate cash machine masterclass. And it was epic and incredible. And there were so many takeaways, I mean, massive transformation, if you want to check out the next day, go to corporate cash machine dot com. But today I want to talk to you about the traits of a high performer. Now, why this is important is that let me be really clear, there's a lot of people in the world. And I'm going to tell you that the economy is banked mostly, and on the backs of what we call sheeple and there's no disrespect for the sheeple but sheeple are part of the collective consciousness mass programming. And what I mean by that is that they've been programmed to believe that if you work hard, go to school that all doors will magically open, and then reality, they'll continue to perpetuate that belief in the things that they do, including getting multiple degrees, going back and working really hard and still getting stuck in their career until they finally reached the point of disillusionment, the enchantment breaks from the spell they've been under, which is conditioning and programming that's happened literally since birth. And they realize that the system is broken. Now, sheeple at whatever point of their awakening, which by the way, I was also a sheeple at one point, the programming I was given was the same right, education by dad, you know, he's right there, he would say education is something that you can never be can never be taken away from you. My argument to that is that while that's an important skill, and I believe that, like, I want my kids to go to college for the experience, not for the education, actually. But because I think we can all agree, you know that your school doesn't do a really good job of preparing you for real life. I mean, how did you learn how to balance your checkbook, any of the key skills like to maybe running a business, anything that would be really important?  Actually, in real life there's a lot of deficient things, and I haven't really had to do too much, you know, calculus inside of my day to day life, but that was a requirement. So when I asked you like to think about this, the point of the solution will break. And that happened for me, you know, really late. If I'm really honest, really late, when I realized, wow, something is really wrong, something is really wrong. Like I've been told all these things. And I was told to stay in my lane, stay small, like be quiet, all the things to design who I really was at my core. So I want to talk to you about the pains of being a high performer, the traits of that, and what that really like what the kind of people I work with, which are all high performers, by the way, who have had their light diminished, okay. And now they might have been a high performer all their life, and they bought into that collective consciousness belief, or they've actually finally broken free from that. And now they're starting to recognize just how powerful breaking the system and exiting the sheeple exiting the collective consciousness and creating your own rulebook that's we're gonna talk about today. So how do you know if you are a high performer? Okay, so I want to give a shout out to my high performers because first off, you've probably been told that you're kind of a pain in the ass, that you just don't go with the flow that you may not be a team player. And in general, I tend to say I work with misfits. Congratulations, last time I said to somebody, they said, Wow, that kinda reminds me of like, Rudolph. And I was like, Do you remember Rudolph? Rudolph saved the fucking day people. Okay, so they made fun of him. And then he ended up saving the day. And that's the trait of a high performer. Now, in corporate America, being a high performer, and being a misfit, they don't usually actually create results for most people. Which is why like, first thing I need to dispel for you is not every job or every company out there is going to be good for you. In fact, 99% of what you see out there is not going to be good for your professional career and development. Okay, so how do we start to find these things? Well, first off, I would say subscribe to this podcast, because I'm going to walk you through this pathway. But I want you to first feel you're not alone here. Okay? So here's the traits of a high performer. The first thing is that they are relentless, okay, they understand that they have something to achieve. They're not really happy sitting on their couch, you probably have this friend that's just happy to, you know, play their Xbox or whatever it is that they play, and never do anything that's really substantial in the world. And for me, that feels like death. So they're relentless in pursuing betterment of some kind. Okay, so they might be like super gung ho into, I don't know, cross country skiing, whatever. I used to love aerial yoga. I still love early yoga. Really, honestly, I have one here in my house, an aerial swing, whatever it is, they're relentless in their pursuit and they will continue to be that high achiever. The second thing about them is that they're goal oriented. Okay? And what I mean by their goal oriented is I actually have something okay. And not just like, like, I would really like to start a business one day, but they're like by this point, I would like to start a business. They have written down goals. By the way, guys, if you're tuning in, you're like, I have a high performer way. I don't have written down goals. Seriously, take the next notch. Just write it down. Okay. And one of my favorite books lets you talk about the energy of money. And creating wealth in your life starts with setting goals. And let me tell you, that book is called Happy pocket full of money. Definitely one of my favorites to check out there, but goal oriented and I'll tell you a quick study here, in this 20 year review of a an Ivy League class that was graduating and they asked which of the students actually had written down goals, you would expect it to Ivy League school, there'd be a pretty significant percentage, but it was only 3% people 3%. So if you have a 3% rate of setting goals, what did that look like 20 years later? Well, that 3% rheir wealth was actually more than the whole 97 of the 97% that didn't have any combined, combined. Okay, so 3%. Now, this is something that you should see modeled in all of like, when we talk about the 1%, we can rebel against the 1% or we can say, how do we get into that? Okay, so let me be really clear here. You being a misfit is what creates that 1% Okay, nobody told Elon Musk, like, Hey, you're totally normal. They said, You're a crazy weirdo. You think that you can go to the moon, you think you can go to Mars, whatever it is, the guy is putting it into a to action. He's the first one to reach Tesla's market share, like, Are you kidding me? Be crazy. Okay, to the crazy ones. This job's Steve Jobs would say next is that they validate assumptions. Okay. Now I have a lot of intuition. I have a lot of feelings about a lot of things. But I don't make assumptions on what works or doesn't until I prove it. Now I come from a state called Missouri problem, I go with it. But we have a saying that says show me that's our state say our motto, show me. So when people are like, Well, I think this is the issue. I was like, show me or people are like, Well, I heard this question. I'm like, show me Tell me what kind of proof that person has tell me what kind of proof of concept tell me what kind of data and statistics now I use my intuition to guide what I want to prove. And then I go and validate with science which is why you find like why we literally manufacture results. It is a lean process from beginning to end and what gives you the shortcut and the fastest time possible on average right now guys, the last 60 days $100,000 increases. It's actually more than that, but it's hard for you guys to believe that first ones I'm gonna say $100,000 increases on average the last 60 days published on market enter how do we manufacture that keep printing out graduates? Well, guess what? We validated our framework and we have proof of concept and we continue to get better and we were fine. And we go even more if there's more more cool shit coming please. If you have not checked out the masterclass go to corporate cash machine dot com you will have massive reprogramming of some of the stuff that's held you back. Okay, so that's my, my next thing. Okay, so validate the assumption. And in that class, in particular, I destroy, destroy the stuff that is holding you back. And what we did is we surveyed over 500 people to get the answers. How about that? And I'll tell you what's actually holding you back, which I'm going to be really short here. It's you that's typically holding you back. So but how we break that down and what the things that you think are holding you back and what they really are we break that down the masterclass. So if you haven't a chance to register for that, or see when the next event is coming up, please do it will be literally people are saying you are changing future legacies with this trading. So in fact, yesterday, one more side detour that I'll get back into this 181% increase 181% increase from one year ago today. How do we do that? People? It is not magic. It's called intentional career design. Okay, corporate cash machine.com. Okay, next is they prioritize their goals. Another trait of a high performer is now really early like in my like, as a mom, I put everyone before me and even as like a daughter, I tried to put everyone before me. So this I want you but this mantra here is oxygen mask first, the only way that you can take care of like the people in your life that you love. And I don't care if your family is by blood, or by birth, or their four legged or yesterday even said eight legged you might have an octopus at home. I don't know. I don't care what that family is until you take care of you. They're not getting anything but the leftovers. Okay, so like you have nothing to give if you give your work first. So let me be really clear here you prioritize your goals and your achievements. Most of us are actually the enemy of true wealth and freedom is not that you don't have the tools. It's that you're in a cycle of delay. You don't prioritize it. Procrastination has been your answered I'm sorry for calling you out of this, but me too. Okay. Like I'm telling you stuff that I need to learn. Like, there's a reason why. I'm like, wow, you know, like, things are getting a little tight. I have procrastinated and doing meal planning, okay, so let me be really clear. I own my own. So own your shit. Go ahead and say yes, I'm procrastinating and then do something about it. Okay, if you want a different result, change the input. Seriously, we know this, okay? Next is they have a track record of long term success, it does not matter how many times they've been knocked down, okay, and we have all been knocked down, we have all been like literally torn to pieces, that 100% is the case with every person that I work with. And here's the deal is that even if that's a whisper, and it may come at the end of that day, or maybe the end of that week, they say, I will never give up, I will not I will try again. And it might be a whisper, because they're so broken, but the people come to me, and they are truly very broken. And they still know there's more for them. So the long term achievement, they've seen that in the darkest moments have been my greatest success. If you can look back and look at the gifts of your struggles and see them as a way of you being a victor versus a victim. It's a much more powerful mindset frame, okay. The other thing that they have is that they are never satisfied. And what that means is not like, oh, like, like, you can eat me, I'll be satisfied, but you'll still be hungry later. Okay, so I want to be really clear that satisfied doesn't mean not being grateful. I'm incredibly grateful for blessings in my life, I am so very fortunate and abundant. And that actually perpetuates more abundance in my life, a little secret there on some of the energy of money. But I also know I want more like I just got this award that's sitting here behind me like two comma Club Award. This award is awesome. But you know what, the moment I got that award, you know what I was looking for the next award, that's a trait of a high performer. They're never done evolving. They're always looking to the horizon. And guess what, we never meet the horizon, the world is round, spoiler for flat Earth, the world is round the horizon moves. So just like the end of the rainbow, you'll never get to get to it. So enjoy the journey. Okay. Next is that they have horrored being average. In fact, it feels like death, the idea of being like, like a setting on normal, I should only belong on a washing machine. By the way, that is an awful thing. I want to be completely remarkable. Like, I want you to have an interaction with me that's going to change your life. And I know a lot of you listened to me. And thank you so much. I mean, the amount of downloads that we are getting right now I'm just really proud of you for tuning in and deciding to uplevel your career that's really, really powerful. So I know you're not in the business of being average, if you're listening to me, for us that feels like death. Next is that we embrace and invite change. In fact, people be like, Oh, everything is happening to me, I want you to reprogram into that. What if everything was happening for me? And I understand that's hard, guys. I mean, I lost my brother to murder in the middle of this. And so even then I'm like, What is the lesson to learn from this, which was forgiveness. And to be aware that we are all going to die, our life is going to end. And you get to choose whether or not that life matters. So every day when I look at my brother's picture, which if you were watching me right now, you will see my brother's pictures right behind me, and so is my dad to people I've lost in my life where my biggest inspirations besides my children. I look at them every day. And it's a reminder to keep going. And so when things go and collapse, I look at it and I say how is this working for me? In fact, when I look at my most major collapses, I invited or sparked them, you know, like I think about like, I walked away from corporate America. You know, what, what did I say? I walked away, I walked away, I made a different decision. So if you're looking at your life and like what's going on, you're a product of your decisions and not of your conditions. And I mean, this, I did this when I was homeless, you are proud of your decisions and not of your conditions. If you look at your current reality think this is all it will be. This is all it will be whatever you believe you will achieve. If you believe this is a temporary situation, I'm moving towards the horizon. Hello, welcome high achiever, your top performer. Okay? And then next is that they, they fail spectacularly, okay? Now, this is a really hard thing, because we tend to not want to step out unless we really feel confident what we're doing. But because we own that confidence, so big. That means when we go and we miss we miss bad. We miss that, because we have put so much effort into it. So this year, I'm gonna say like, there's some things I've done. And I was like, Oh, that was great. Like, they're all good. They're all because again, I said, is it working for me? There's nothing bad. I'm not sad about anything I've done here. Like, that didn't work as well. That didn't work as well. And I was like, wow, like, I really like I came in at 10% of my goal of one of the things like, that's, like, that is not even a passage. Like that would be like what you find on the bargain bin, right? Like, it's only 10% of the price, right? So that would be a not a good example. However, it has prepared me to generate $100,000 phases for my people right now. Because the gift was in that was in the lesson of the failure. Okay. And so like when I say failure, people will have like a, an adverse reaction to that. But the failure is actually the most positive learning vehicle we have. The failure is a gift. We will learn way more by failing than we will by never even starting because people were like, well, what if I fail, like, so you're saying there's a chance you might fail, but if you never start you want 100% failed? That's the reframe. You need to give yourself so get off your ass and do something. Okay. All right. And the last thing about a trait of a high performer is that if you want to know what the greatest investment vehicle, go ahead and like take a second here If you're driving, don't do that. But if you're where you can grab your phone, I want you to turn on your phone, I want you to turn on your camera, and I'm doing right now. And I want you to flip it to look at yourself. I want you to smile. Hi, take a picture. This person right here, this is the most powerful investment vehicle in your life. And it's you, you understand that you are in the business of yourself. And that means you prioritize that at all costs. Other people will think that they are doing work for other people, you have always been in the business of yourself. Somebody lied to you at the very beginning of your life and told you you're gonna work for other people. You've always been working for yourself. Now you decide what you tolerate or what you want to uplevel now I invite you to come visit me if this was like powerful for you. This is like one iota of what I'm teaching inside of the corporate cash machine. So head over to corporate cash machine att.com It's a free masterclass. I don't know when the next day is coming, but it's going to be coming amazingly soon. And it will be so powerful for you to reprogram your belief to break out of victimhood to start to ascend your career to the next level corporate cash machine.com Can't wait to see you there.

 Ep. 44: 1.5 Million in 45 Days (Welcome to the Hottest Job Market That’s Ever Existed) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Welcome to the Career Design Podcast guys, I have a special edition for you because right now we have to interrupt our scheduling program to give you an alert, (alert sound) Yes, that's my alert to tell you that you are officially entering the hottest candidate market that has existed of all time. All right, so let's break that down. And what that means to you. All right, for the first time, candidates finally have the power in the negotiation conversation or their candidacy as top talent. Now, let me break that down. top talent versus commodity talent. We'll break that down a little bit here. But top talent is blowing up. And I want to tell you like how how big this is. Just last week, I said we've negotiated a million dollars for people over the last month or so, guys, the calculations came out today in the last 45 days we've negotiated up this is an additional add to your bottom line salary, we've added 1.5 million, 1.5 million to the bottom line, to the bottom line. So imagine just adding like that kind of money to people's lives that also looks like over $100,000 on average, more than $100,000 for our clients are graduating (graduating meaning they've accepted a job offer right now). All right, so why I'm telling you this, it means it's time to get your like act together and I say that with love because you might have been sitting on this and you know if you've ever gone back and like Gosh, I wish I would have invested in Bitcoin or pot stock in Starbucks. Guys, we are in the same thing right now is the time where you are just leaving money on the table. If you are not using the tools, right, now's the time to uplevel your skills into top talent and to go out into the job market. It's like saying, yeah, no pass, I don't really like money. And let's be really clear here. It's not money that we're looking for what we're looking for truly is freedom and resources to help take care of our family. So I want you to get out of your head, I talk about money. But if you've ever listened to me for more than a hot second, you know, I care about finding your purpose and doing work that you love. It just happens to be both of those things that we can get you so get to go to work excited, energized, motivated, and we can get you lots of money on top of it. Now this I think we call that a win win. Okay. Now, why is this happening? Well, COVID changed the game and you know, I know that COVID was very hard, and we lost a lot of life there. But we also gained a lot of freedom as a society because we learned all the things all these antiquated, outmoded ideas where we can't work from home or, you know, we have to recruit locally, we turned this like old industry now into an innovative machine in order to even survive, they had to, they had to pivot they had to evolve in order to thrive. Now, the top employers out there, they're recruiting top talent and understanding that they have to do what's right to attract and hire the best talent. So some people are like, Well, I'm not seeing that. And I'm like, anecdotally I asked here about three weeks ago, if this was the hottest job market, like I did a social media survey. And 89% of the recruiters 89% of the recruiters came back and said it was it was the hottest job market that has ever existed. Now, like let's look at supply and demand, the current availability of talent and the current number of jobs, there are more jobs than there are people now if we think about this, and like the housing market, when there are more. Let's see there's less houses and a lot more buyers, which is what's happening right now, what happens with the price? Well, it goes up a lot substantially exponentially if you've ever been in a bidding war, which I have for property. The same thing goes with top talent, okay, the law of supply and demand applies right now. And I just interviewed with CNBC and they said are we have How far are we into this? And I'm like, this is a long haul situation. So right right now this is your time to move and if you do this, right, you can capitalize on increasing your salary now and if it makes sense in just a little bit of time to move on to the next thing because there's more opportunity out there, then you are going to go for that too. But the thing is, people are going to lose out on opportunity unless they do something. Okay. So this is where I want to tell you about what I have done about it. Because, again, just like my business needs to pivot and evolve, I realized, gosh, guys, if I can teach you some of these things about what's happening in the marketplace, if you want to go deeper, if this has been just fascinating to you, I'm teaching a masterclass. Okay, the masterclass is called corporate cash machine, I'm going to show you exactly how to unlock the secret to these $100,000 pay raises. And not just that, remember, we're talking about going deeper into doing work that's really meaningful, because chasing a salary alone will 100% kill your soul. So what we're really going to be diving deep into is really transforming your job search. And we're gonna go into the first thing, the intentional career design blueprint, the this you've heard, this is called the career design podcast. You've heard me talk about this. But this simple system, it's how my clients, on average, increase their salary by 53 to over $100,000 in just nine weeks, just nine weeks. Okay. The next thing we're gonna talk about is the marketability mindset method. And this is a critical methodology to effectively communication sorry, communicate your skills and experience to get recruiters and hiring managers it interviewers literally banging down your door throwing money at you and begging you to work for their company. Can you imagine how crazy that would be? Yeah, it's not a imagination. I mean, this is what happens with our clients. And then the third thing is what we call the purple squirrel workshop. This is how we instantly shift into the candidate of choice. And you're going to walk away from this part of our masterclass knowing exactly what to do to get results fast. Without any unnecessary and bogus higher education costs. That means no PMP or MBA needed. They're selling you something telling you to break through right now. We are picking up talent, we don't need you to have those things. Okay. And guys, I'll be honest, it's always been like that if you understood how to position as top talent, but right now you have market leverage on your side. And the last thing we're gonna be doing is q&a, like literal hotseat coaching, okay, and I'll be honest here at the very end of the day, you cannot buy anything for me this is completely education and transformation. I hope you don't mind if I give back and over deliver a little bit here because you might know the majority of my business I do completely for free. The reason why I have a shift in my mind of changing how talent looks at themselves and making their bigger impact in the world. So this is a leave your wallet at home kind of situation. I absolutely want you to come and I want you to come with an open heart and open mind be coachable. I want you to fill out all of the information I've given you when you go through the masterclass and we're gonna actually do an exercise is like you're going to get to fully immersive with me. So you understand how to use this market to your advantage. So if you want to be a part of this incredible masterclass four hours, we get to hang out super dive deep into this entire process. Go to corporate cash machine.com I can't wait to see you there. It's gonna be epic. Looking forward to it.

 Ep. 43: Why 90% of Networking Fails? Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:42I just give you finger guns. It's Friday. Yeah. Friday, so those that are watching or watching on the replay. Happy Friday. We call this in my community. Happy FriYay. So yeah, it's been forever since I've hung out with you. Abby  00:59I know. I'm so excited. Welcome back. Lindsay  01:01You've been busy, busy. I gave you some work to do. Um, maybe you may not like me as much now. Abby  01:09Just a few things. It seems simple. And then you get into it. It's like, it's a lot  Lindsay  01:14The part here where it seems simple like it the thing is, we all kind of know, it's kind of like, um, yeah, we all know how to get to Florida, right? Like, for me, for me, that's very far southwest. So there's direction. But I don't know the turn by turn directions. Like that'll get me there. And that's kind of the the pathway that we're going through. So we're talking today, and I named this one, why 90% of networking fails. And this one, this one is really like it's near and dear to my heart, because it's the thing that you guys tell me is what you struggle with the most is networking. So I am so happy to be back. If you guys are joining me live, like give me a little shout out here. I have been to Florida, which is not that big a deal. Except that came back with COVID. So I finally have recovered from COVID, where I my kids are still having some after effects with sleeping. But I am at the point where I think the only thing I have left is a little bit of congestion. And then I can't smell it as well.Oh no, the taste it's longest to get that back like smell and taste, I think, well, I didn't lose it until about I got COVID too. And I'm working from home. So like thanks to my husband for bringing that back to me. But um, but yeah, I lost my taste and smell for like eight days straight, like no smell, no taste for eight days. But it happened after like, maybe a week, week and a half of having COVID.  OMG it's 10 later. Oh my gosh, that's craziness. Yeah, the that's how I knew I had it was like I was sitting here and I'm like, What is going on? I was eating and I tested at home, which, you know, like there's an incubation period. I just went home and it wasn't anything but I was thinking I'm like, I can't taste this. And I'm like, well, I took that test and yeah, I came back. Yeah. So not as fun as I would like to say it would be so we're talking about today about networking. And so the first thing I want to get into like why networking fails. Okay, so I'm just going to tell you, I'm not always captain obvious, but when I am I make it obvious. You know that networking is the secret to uplevel in your career. Okay, so stay with me, your network equals your net worth. Okay, now, I'm going to break down some of the things that happen. Why networking sucks. I mean, it sucks is the first 20 hours it's going to happen. Some people are getting bad networks. In fact, I had to call somebody out the other day on our comments, and they're like, Can I have a job and I go, you need to go look at the post. I just wrote about bad networking. Like, like you're doing it wrong. Okay, great. Abby  03:46Oh, boy, it sucks. Don't worry.  Lindsay  03:49It sucks for everybody bikes. Abbi, let me just ask you here in the time that we've been together, how and you've had some of these shifts beforehand, but how was the conversations changed? Abby  03:59Um, you know, I think I've just slowed them down a little bit. Um, I think that's for me the biggest change and it's not that I was not personable before but I think in in you even say like, it's kind of awkward at first to reach out to someone you don't know, because like, what do you say to them? Um, so for me, it's a little I'm sure we'll get into it. So I don't want to say too much ahead of time. But I'm just really like, understanding who I'm connecting with and why I'm connecting with them. And then directing my conversation based on those things and making sure that I'm not just saying, oh, this person looks interesting. Click Like, let's connect. But hey, like, mentioning something that drew me to them in the first place to start the conversation and just being like, a person of interest. Lindsay  04:44Sorry, did not mean that we're switching back a little bit here. But talk to me about that. You're having connections already having conversations because of the branding work that you're doing. Yeah, so those conversations, how are those going It's really what I want to know Abby  04:56Ggood um, so I mean, there's starting off a little slower, right? So and in some cases, I'm like getting a lot of organic requests myself coming in, which is cool. My views on my profile have increased a lot. My SSI has gone up.  Lindsay  05:14Yeah, social selling index for the wind, right, which shows up how much we shot inside the feed, and how well we're doing on branding ourselves. So that's really awesome. And I know that people, so I'm gonna tell you what it comes from the person who's here just working with Abby here, is people tell me how much they love her. And they're like, I've been following and I've been listening. I can't believe it, like, rock star you are. And so I'm guessing people watch, I won't say to you what your brand is face to face like they will or they won't, right. But most of the time, we have an impression like I don't go in. I'm like, I really like live. Okay, I'm gonna give you a bad example. I'm embarrassed to say I really like Olive Garden, fettuccine alfredo. So they don't know I'm a super fan. But that is my impression. Now however you feel about it. The other day if you guys if anybody here is loving fettuccine. Let's hear about it. We know, Rich says they love me. So inside of my community, they love. They love you. Like you haven't even interacted with a lot of these people. I want you to know, your brand is what we're trying to use. We're increasing your power position through. And then we're able to have conversations and what I mean by this talk about networking. So I want you to take networking, like do not feel icky. Like, oh, Abby  06:29Oh, yeah. It's so awkward. Lindsay  06:35It is awkward. I'm the most networked person. I know. I'm also the most outgoing person like that. I know. Like the idea of going to a networking event, I don't want to go people. I don't want to go. Alright, so give me a little feel here in the chat. If you understand what I'm saying. Like, I don't want to go I don't want to do this. Okay. And now this is where we come from, and I'm gonna look at you right in the eye. I'm gonna say, you can do hard things. You can do hard things. Okay. So the reason why the only way that you weren't going to move forward is because somebody helps you. Okay, stay with me. Somebody helps me. Somebody helps me. Yes, I know. Exactly. And so, by the way, Abby didn't ask for this. Like she This happened because of her brand. That's actually the secret here. And because I was impressed with what she wrote, I was like she is she is literally like untapped potential. Like, you know, like David came from, you know, he sculpted from a thing of marble, like, you know, I get that it's like key feeling I get that. And so I need you to reprogram the thought that How about friendship? How about a relationship and I was like, kind of get into weird things with people are like really? Like it is they're all relationships that I mean, I relationship, like, I was walking in here running, by the way, because I wanted to be nice. For this. I was not, by the way, um, and the takes care of the grounds here. He was like, Would you like some leaves? I was like, I don't and I don't have the the task of what's a pretty because we have so many in like that that's a relationship. So when I like I walked out, it's gonna sound ridiculous, silly thing. But I walked out in my hair got caught in a tree that were in my car. And I was like, oh, no, Bob, can you help me out? And you know what it was done in five minutes, that tree limb was trim? And I'm like, Why? Because I had a relationship. So just stay in the chat here for me. Relationship, okay, because then you'll understand what I'm talking about. So we're gonna stop thinking about, like, who can get me something? And I want you to think about how do I build friendships and relationships? And this is where people are like, well, nobody wants to do that. So let me give you a little truth bomb here. People are the most isolated and the most efficient on the hormone inside of our brain that friendship Kindles, so let me tell you that we are looking for friends. How many of you would like a friend? Hi, by the way? Yeah, yeah. So Abby is my friend. Now. She doesn't know that. Hey, you've been promoted to friend. Oh, well, everyone has helped me somebody says that you should not want to but I'm all for it. Super comfortable. It takes time to process. Yes. Ruby is so powerful. Yes. relationship. And I am good at recognizing talent that is like my superpower here. Okay. So the programming here starts with and I am going to say something that's very provocative. Stop showing up and asking for a handout. Okay. This is what happens most of the time when I see networking going wrong. And I'm going to tell you the secret of how you know you've done this okay, but because today, I decided to show up and message somebody who has never contacted me has never even heard of me. They may or may not have in some cases for me. And I'm like I ended up I'm asking for your time, your attention and your response. And I want you to do something for me. The equivalent is the person who stands outside of my local grocery store. and has a sign that says, Please give me money. Okay? That is the equivalent of what it is. And this is where like, some of you it's like it, I feel like a dagger in the heart and you're gonna go well that I'm not going to do that and you're kind of right or you're kind of a jerk, Lindsey, whatever it is, I am probably a little bit of a jerk, and I'm actually telling you the truth, so you can Abby  10:19Drop truth bombs, there's nothing wrong with that. Lindsay  10:22It is a true bomb. And that's where I'm like, I gotta hold some a choice word today, what sorts of letter B, because of what I do, and I'm like, That's okay. Right? Or a rude and whatever it is. I'm like, telling the truth Abby  10:33One of the word, bosses in front of it. Lindsay  10:37That's really, I like that, actually. I'm gonna come back with that. Abby  10:42You're like, Thank you, I am a boss.  Lindsay  10:46I know that I here I'm here. And I know that I can help people, the ones who want to change, okay, so I can't if you're like this, you're like, You're rude or you're a bee or whatever it is that you want to call me. This is not for you. And this is why I say go ahead. God bless nama save and get off of the damn secure stream. Okay? Because, like, I live here to help people, okay? And I'm going to tell you, the people here want to be victims, okay? I'm sorry, this is where it's gonna get painful. You want to be a victim. The system has got it against me. This is against me. That's against me. Okay. Well, guess what? For every system, there's somebody who's breaking that system. There's somebody who's doing better. What's the difference? Let me just tell you, it's that they've invested themselves, they learned something new, they found a way to use it to their advantage in the middle of the great recession. And I'm calling it the recession, the middle of the recession here for the COVID recession. I said, you're gonna look at this in your brain and say, this is a great challenge. And this Go suck or I'm gonna say this great challenge. That means there's massive opportunity. I went from making $53,000 On average before the recession to $72,000 now in the last 60 days, it's over $100,000 The increases of my client are it's insane. It's insane. So I'm going to tell you here corporate cash machine dot com we are doing a live masterclass. It is totally free. Like literally leave your wallet at home. It is free. There's nothing to buy. Okay. So let's go back to the relationships front, because I just I need to reprogram this, like, we got to get out of the soup kitchen mentality. So how do we do that we have to increase our power position. That's the first thing. So somebody say I said, I was just asking, and people love to throw stones at what I say. And I'm like, What are you believe me? Or don't I have the proof to back it up? I have the proof to back it up. So like, what? To your own demise? I find that people who are skeptics have the worst life results. The people who are skeptics have the worst life results in general. Now, I think having a sense of does this make sense? Or is this like an inflated promise? Go see if the proofs in the pudding? I've got it? No. Uncertain fact. Abby, can I just say you've gotten a couple different job opportunities already, right? Yes, yes. Yeah. Yeah. So I'm not saying that they're the perfect job opportunities. Notice I don't. Abby  12:48Okay, so two things have like, changed, right? I've gotten the paperwork, right. And the other thing is that I am like regularly receiving leads on job opportunities that people who have tuned in are sending me because they think it might be a good fit for what I do, like people are researching, again. Yeah, I've had, I've had several people who were at our events messaged me, and then they're happening like multiple times a week, where they will send me a job that they saw that they feel would be a good fit for me. So I'm already getting connections through. Lindsay  13:23You've got multiple job opportunities, pretty good. Continue to get them. And just by doing what we are talking about here, which is building relationships. And here is the secret to building your brand increasing your power position. It is here it is this thing is your voice. Okay, so I'm gonna tell you the smartest, most brilliant, educated person in the entire planet could be over in the corner working here. And do you think they're gonna make any money or make good opportunities? No, the only way that she does is by having conversations. So when people are like, I got my MBA or my PhD or whatever bogus bullshit that they've sold you by the way, I'm a little bit against higher education. I do want my kids to go to college for the experience. But I know it's not a secret. It's here because you choose to learn something new and you understand that the actual way you get there is through people what I'm teaching you to be the people that people want. Abby  14:12Yeah, it blows my mind that like, you know, education is extremely important. Don't get me wrong, however, I think what we're taught and it took me forever to realize like how important networking wasn't, I kind of realized this like, long ago and my husband's like, you need to be nicer to people. And I just work really hard and it's not that I don't like them. I'm just too busy to try. So um, but you're taught that like your worth is based on you know, the skills that you have, and we aren't taught that what actually will get you there is your relationships with the people that you were Lindsay  14:44That was quotable. Oh, my gosh, what we'll get there is that what will get you there is the relationships with people, it's not skills,  Abby  14:52You've been taught the wrong thing all along.  Lindsay  14:55I know, this is where I'm like, not your fault. It's not your fault. That's why like, if you have to be the person who says, hey, guess what? They were lying to you? Because I bought into i unemployed in the Great Recession. Oh, and Abby's a boss, he likes cheese. We can only control how you act and react. I love this. Sorry keep going, Abby. No, I just said in My The Queen cheese being I love that. But that's when people are like posted about you. And I will tell you that I get messages and they're like, I might have an opportunity for Abby. I was like, You should send it over. And I'm like she you don't know. And they're like this. And sometimes they're coming. I'm gonna tell you how he I don't You don't even know this. But they're like this thing. And I'm like, it's so perfectly aligned our superpower trifecta, and she has waited. And that's actually been on the radar. And I'm like, I don't I don't spoil it before I let you because that's my job. Let me be very clear how I work is I could totally make so much more money. If I took a percentage of what you make. I would do so much better. But I don't shit about that. Let me tell you why. I want you to do something without anybody having any other interested except for what's here in your heart. So like when I say like, I want you to do a job that matters. Like guys, guess what? I can help you make $100,000 more in one job move. I can help you do that. I am the fucking best in the world of saris LinkedIn. Abby  16:11They haven't gone yet. So I Lindsay  16:12know that on Facebook today, I think they've caught me. I love everyone says what will get you there as your relationships? Yeah, there what will get you there is your relationships. Okay. And I was going back here, um, I lost my spot here. But let's go back to the relationship friends, because that's really the big thing, right? The big thing is relationships. It's not the list of qualifications. Okay, I'm trying to go back to my There we go. My like my link, because if you want to know more about this, if you guys are getting value out of it, like get to join me tomorrow, like I'm doing this for four hours. Whoa, Lord, I know. Can you imagine for hours? It's gonna be epic. And some of the people who are listening already have already joined the group. It's going to be so awesome back. I don't know they're so to you. So I hope you can come in and pick up. Yep, yes. Okay. So I want to talk about like networking as what changes. So what, what the first thing you have to do to increase your power position is you have to know your worth. Guess what I'm reprogramming that all tomorrow? That is what I'm trying to do. That's what we're gonna spend the time is dissecting What the fuck is holding you back. Again, I'm so sorry. It's Friday. I know it is Friday. And I'm like, Abby  17:24why don't you just gotta break and come with like full passion today Lindsay  17:28That's right. I'm like, go balls to the wall here. So the question I asked in my Facebook group is I said, What's holding you back in the single most common answer? Do you know what it was? Me not fear. I don't know, like myself, I fear was the other one too. And I kind of consider those the same thing. But it's only here, right? And like, I don't know if I could do this. And I'm like, Guess what, I'm going to show you that you can do it. I'm gonna show you people who've done it before. It was the idea of the four minute mile until somebody broke it. Nobody believed it was possible. And then when somebody broke it, that's just one person broke that year, six people did. So it's totally possible. We just have to believe but the first thing we have to stop is the bullshit narrative that we put behind these things right here. Right? What's running between your ears is what's keeping you holding back Okay, so that's what we're actually doing this next day. So now now that I've got the first the mindset which if you if you want to go back listen to we've been doing this here for weeks, it was heavy. We talked about why it's up. It's actually the whole process. By the way. Abby  18:23I'm doing mine. So yeah, I don't know. I posted a little bit something about that yesterday got very personal but Oh, go look, Lindsay  18:29I don't think it popped up. Almost because recently Hey, Abby's content shows up. And the way her social selling is Nexus. And because I interact with our content, it shows up at the top my way. This is the secret of what I'm doing is we're hacking the system Abby  18:41Yeah, gone from 47 to 66 now Lindsay  18:4547 to 66. I'm like if you can get into the 70s. Like at that point, they're like, go ahead. You can start your own business, maybe like you can do whatever you want at that point. That is massive. So I was hoping for 20% increase for you. What I don't even know what that is. 20 points. So whatever. Somebody do 20% increase. Yeah. Yeah, I'm not so good with the bath for us. I need calculator for that. That's massive. Okay, so now I want to talk about increasing the power position. So the mindsets the first thing worthiness, yes. Okay. Like, what you need somebody to reflect it back to you. Hi, I'm your mirror. I'm your Oracle genius. I can take a look at your top. I am the best at spotting talent at least to hire the most elusive talent. And that doesn't matter. Like somebody saying, like, I work at Walmart. And I was like, you're gonna get so much out of this because guess what? The very first job I ever had in corporate America, I made $11 an hour. Okay, yeah, $11 an hour. Abby  19:35I feel like it started at like 825 or something. something ridiculous like, Lindsay  19:40so like, we all start somewhere. But you have to believe it's possible. Like you have to believe it's possible. That's the biggest thing. So once you believe it's possible, then it's like activated then we can move towards it. But so the target so whatever you're wherever you're at, we can help you get there. He doesn't even matter if you're a mid senior professional, you would have eight years of experience. You need to think about $100,000 Raise seriously Like we had somebody who just graduated and he's like, I wanted a six figure increase to work virtually. And I wanted to get my, my job via video and he did it in our group. And I was like, This is so cool. I've never anybody did it via video. Like, they're they're just, it's a crazy market. Okay, so it's the hottest market out there. So what that means now is that we are begging people to come work for us. We are begging them. Okay, we are begging, please come back, please work for us. Please, please accept our job like and people somebody in the chat was like, I think that's only happening for your candidates or your clients. And I was like, oh, it's not like I surveyed in 89% of all the recruiter surveyed, which I think it was 600 said this 89% said, this is the hottest and most competitive job market they've ever been in. So we are throwing money at it. Now, earlier in the year, it's a 3% raise on average. If you just did this, we have no idea what you're doing 3% Raise which is better than most cost of living. But I'm talking about like, let's talk about Quantum Leap results. That's what's happening now. So this is the time Okay, so what I say about networking, there is just do it. Okay. That's, that's the answer I have for you. And I'm going to tell you, you are going to suck at it. All right. Now let me ask. Anybody start off like, did you get reborn? And then did you just like start walking? Abby  21:16Yeah, no, I mean, it's you for me, I like I said, you know, I'm a social person. But for me to start these conversations and even to know how to continue them. I'm like, okay, like, where do I go from here? But I have to think about it. And it's, it feels weird, but it shouldn't, and some of them in the conversation flows naturally. And some of them it doesn't happen at all. So, yeah, there's negative results as far as like people responding or not, but yeah. Lindsay  21:39Let me talk about that too there. Because we'll get into it. I don't wanna Well, I want to say that a lot, have not had enough time to build their network. Okay. So I would like you to go look at your bank account. And I want you to tell me, if that was 10 fold, that would be what would happen if you actually did networking. Okay, so, so then you don't have time, what you're telling me is, I don't have time to invest in me. That's what you're telling me. Abby  22:02But it means you're not willing to put the effort in for yourself?  Lindsay  22:08People don't want to have conversations. And I'm like, how like, I'm like asking people, I'm like, is that anecdotal? Like, is that? Is that research? Right? Like, I want you to take a look at it. I'm like, How many times have you tried? Well, I sent out three messages. Okay, that's not enough to make a sample size of any kind. Okay. And then I'm like, and then like, What did you say? Oh, you made an ask. So here's rule number one, when it comes to networking, if you put a question mark, in your message to them at any point, even how are you doing? What are you up to? How are you? You have made an ask okay. So there is only one finite resource that we are all gifted as human beings in the flesh. What is the resource? You know? Abby  22:51No, Lindsay  22:52It is time. That makes the only thing that none of us can draw on. And none of us can take it advance on we get only one and a lot of time. So when you are asking for people's time, you're in what is Time Time is money. Okay? You're asking for somebody's time. You are literally taking away from them. So I want you to think of having a do not start with an ask Thank you do not start. I don't know for me, hobbies, networking conversations, why people don't respond to you is you have made it ask of them. And it might seem scary to said, I'm not sure I understand. And I wonder how Abby  23:31You don't understand either why you're starting with a question. Okay. I feel like somebody says, how are you? And I don't know them? I just feel like that. Like, evading my personal space. Like, Lindsay  23:44I need a costume on the street where people go, yeah, give me the smile more. And I'm like, no, no, I don't like for sure. Is and so I have to reprogram so when people be like, like, in the very beginning. The idea here is the emotional bank account. So I want to like reframe the idea here is the emotional bank account says everything starts at zero. Okay? So before Abby, like I came, Abby and I, I actually made her an offer. But I asked for her time because I said would you be interested in being a part of this? Like, let's have a conversation? And she said yes, because the opportunity was there there was value exchanged, right. But most people will want time or help or let me be the worst. Can you help me get a job? The answer is no. That is not their job. The only person's job to get you a job is you. You You okay, this gets me fired up because I'm like that you go to the soup kitchen, okay, you want a job Costco is hiring people. You want a job, you can find it. What you're talking about is a lack of resourcefulness, a lack of being an owner of my own reality. You are a victim to your own circumstances and you know what, the you are a product of your decisions and not of your condition because when I was homeless, you know what I better to fucking do something about it. And I did. Okay, so I was there. So I have zero symptoms. For people here at this point, because what I'm telling you is the person who is holding you back is You and your stupid excuses. Now, I say that Abby  25:07Chan's in the chat. Like, I feel like there's like a moment like that with Lindsay  25:11It's love behind it because I'm telling you the painful truth where you go. So should that hurt? Yeah, because it's a truth smack. Okay, like slap your neighbor and say, Stop asking for handouts. Okay, now there's a better way to do this. Okay? Stop being the used car salesman, like have you ever gone to a car lot? And they're like, they see you you step onto their property, and they're like beeline for you. That is that message? How are you? Can you help me find a job? And you're like, No way. Yeah, so this, if you understand that, and that feels icky to you don't do it to other people. And I have people who do this for years. And that's the thing. We're like, why you are been unsuccessful, or you've tried, and that's what you started with. And it didn't work. Okay. So I need you to reprogram that what I'm going to do is build relationships. And if I have enough power, if I have enough branding, and if I actually connect to people at a heart and soul level, I'll build deeper relationships that will continue to be nurturing for both of us for the rest of my life. Yeah, so I have somebody who just got a job literally, shoot, I can't look, I think it was a 46% Raise Abby  26:1746%, I saw that that's let me tell you that Lindsay  26:21I hired her at my very first recruiting you remember that like $11 Oh, cool. She's a long time. And I taught her she was homeless, too. Like, she has some really amazing stories. And she's just a really good human in the first place. And she's like, I need to do this. And I'm like, the people that that's what's so powerful about what I do is that I didn't just go take like a certification. I have been doing this for forever. I've been preaching the principles of what I talk about for all of my life, I believe that people matter. Like, I'm telling you this stuff, not because I want to be cruel to you. Because I want you to do better, because I want you to have a better life. Because at the end of the day, like what does that mean? That means I have something left in my family, whether that's a spouse or partner, or your mother or father or your parents family, that's by blood, maybe it's your four legged family, maybe it's your community, maybe it's your loved ones, like what why I'm trying to get you to do his thing, I can have more and do more when I do these things. So I tell you this as I want you to stop getting in your own way, this is my dream. 80% of my business is totally free people. There's a reason why like Abby is here, I'm sharing this with you, I'm coaching her live, because I want you to know the secret. And if you want to go faster, then maybe it's an opportunity to talk with me. And we can see this right fit. But for the most part, most people are just in my circle and get improvement by being around me. And even if they don't end up spending money with me, which is just fine by me, by the way, the universe tends to be reciprocal. When we give, we tend to receive. They'll send me some of the best people ever, right? Because they've learned the way and so that's what I do and how I operate is my business. And I'm sorry, that's inconvenient for you. I'm sorry, that might hurt your feelings. I'm sorry that I've been really successful. I'm really not that sorry about that, by the way, because the more success I have, because there's 1000 people underneath me who are having success. Yeah. And so that's what I want you to know is why my heart is in this like I was designed to do this, like this was my calling on Earth. Okay. So when we think about that, and I come to you and I say listen, if you're like tell me in the chat here, I want you to go ahead and hashtag relationship. If you understand what I'm saying if you are tuning in right now we have a relationship right now you and me, okay? Like you're watching this, you have a relationship with Abby, like you. And if you haven't connected with Abby, I have it waiting for Hello, she she wants to hear from you. And this is where like, you might need a little bit of confidence booster here. We want to hear from you like yeah, my boy now has the thing they didn't used to where it says unread messages, and I can go do that. And I'm a little behind. So I'll just say that I'm sorry if I haven't gotten to yet. But we can see actually who could is unread. But now we really like what I do is I don't think of like, oh my god, I have 30,000 connections, you know, cuz that's where you max out. I think I have 30,000 people, I have 30,000 people, 30,000 heartbeats. 30,000 lives, I can impact Okay, and then when I look at the outreach of what that means for the impact, that's what I'm looking for. So this is the reprogramming of it. Okay, so what happens when you want to have a really effective conversation? So now, I'm going to tell you here that the source when I have you go through this networking exercise, and this is going to be mind blowing for you. The actual exercise itself is not what's going to get you the job. However, it always gets you the job, that I have never had anybody and this is where I hope to God that somebody does come back and prove me wrong, but if they do, I'll work with you until it does. It's never failed. Okay, so what has caused people to fail when they don't do it? When they go through it? Okay, so what happens here is that I had a conversation with you, and that's for people to be in your connections, right? And they're sending you jobs. It's not the initial networking process. It's the trickle down process. Okay. I find that even before you've completed it, we have multiple job offers. That's the secret okay. So we were going through this I went I'm gonna go I'm talking about Abby's particular where she's at and so I'm going to tell you most people won't even do. She's like, I haven't finished doing the outreach and I'm like, Most people haven't even filled out the form haven't even filled out the form. And I do have a spreadsheet like halfway through. It's huge. And so the part here is that the other thing that why people will stop is they think something. There must be something wrong with me or like they get rejected. Okay, so rejected, rejected, rejected, okay? And who was it Edison who said I didn't fail 10,000 times I found 10,000 ways to not make a light bulb. Yeah. So we have to think about the kind of thing you do not have to do this 10,000 times you will get better at it. And the only thing you need to realize is that people are human beings. Okay, so let me give you some of the secrets here. Do not start with an ask. Okay. And my, my favorite way to engage with people is twofold. One, you want to pick people who are using the platform, which is only 1% of the people so many Abby  30:47can talk about that. Now, I just learned, but I feel like I'm already extremely judgy just based on my research, like, I feel so bad for those recruiters that are out there trying to find people because like, what is going on with your profiles people going on? Like, it is a mess out there? Yes. Lindsay  31:13Recruiters are some of the worst offenders is the funniest part. Like, oh, my goodness, Abby  31:17I'll get on there. And I'm like, What are you about? You haven't posted in six months? You don't have a job title means actually, like, why? Recruiters? Lindsay  31:27Okay, if you guys, I love this guy. Rich hunter. I think it's Bo that saying relationship relationship. Yeah. Okay. So your brand, by the way, you are always in the business of meeting, we talk about that. And so you need to be building your brand. Your brand is not your company, like I used to have to put at the very bottom of my profile. All opinions expressed are my own, like, What bullshit is that? By the way, of course, they are. Like, I'm a human being, this is why I want to swear now because I don't and I'm like the Antichrist of human resources. Because I'm like, I hate this. Like, we so want to put people in boxes, and then 8 million people there should be a boxes, okay. And they're, you know, their shape is, whatever the shape of you are. Okay, that's the shape of the path we need to play. But yes, we need to do a better job. So that means that immediately can wipe out 1% Or all but 99% of people by just choosing people. Okay, so there's a way to do this. Inside of my programs. I teach you how to do this. But let me give you some quick answers. One, do they have a profile photo? Okay, if they are paid for the platform, if they have a little placard on their badge, or like a badge on their profile, they're likely to be using a little bit more. And if they have a custom headline, headline, meaning that one that's like position at company that one can vary, but that's the default that LinkedIn get a lot of those. Yeah, it's the majority of them. Which means it's easy to separate it out if you spend time. And then the very last one is they post on LinkedIn. Say it for me in the chat post on LinkedIn, the people. That's what does anybody do you write messages? Me? Let me just ask you this. When I write something I have opened, there's a response. Do you ever write things? And you're like, I hope nobody reads this a response to it. Abby  33:00Like when I post things, yeah, sometimes it makes me nervous. Like, I have a little anxiety. Like, I don't want I posted yesterday, I was like, this is kind of personal and like, a little heavier than normal. So I'm like, but yeah, and yeah. So Lindsay  33:13there's some times where we feel a little vulnerable. But yeah, you hope it gets received? Well, right. That's ultimately what our goal is we want we want validation. That's the human condition thing. Guess what if they were posting, they also want to feel like they are seen and heard. And so if you are somebody who is using LinkedIn appropriately, and you engage on their content, and then you send them a connection request, that one use their goddamn name 97% of connection requests I get, don't have the name or writing. If you want to get like EY I'll give you a break on that. But even then, like for Linda, I'm sure you get that. Do you get like I why? Or whatever. Yeah. Oh, yeah. Yeah, Abby  33:56so my name wrong, right? Lindsay  33:57People the most like Dale Carnegie, right, the most powerful thing that we can use somebody's name, so let's use it correctly. Okay, so that that's the thing is you just engage on their content and like, really cool, like, give them a second. Like, if you remember how he's talking about? Yeah, I have a pretty large following like it's over 100,000 across all my platforms. That means really not much to me. What matters is do I show up in a write something that means something to somebody today? Do I give them an insight like I asked about salary today because I'm like, I have companies that are going with like, are Amazon calling you out here base salary that is so low, and hope that you'll like stick around long enough where you turn and burn everybody out and you'll stick around long enough to get your stock? Like know why you are sucking at the recruiting? Hello? Okay, so anyhow, I was like, would you rather have we love salary transparency, but we don't want to have set salaries and like, do those things coexist? I don't know. I don't have the answer. People always are like when I asked a question, I have a thought. And I'm like, I don't really know what the answer is. That's a tough one. This is a very new New Era we've never been in this industry or like this kind of market. So I don't know what the answer is. But I wrote that not because of like, I want people to see it, I want to have it. Like, I'm not saying like you're doing right, right or wrong. I don't have an agenda with it to be like, I don't know what the answer is. Give me some ideas around it. Yeah, I got a recruiter email with a link to best places to work. Abby  35:19So I got a minute ago, I'm like, That is the best. Lindsay  35:28Okay, so that is the big secret here is engaging people are using a platform and make it personal. Because you like, the worst when you okay, let me be example here. Oh, I get those like this, those emails that say thanks for applying. But we found somebody who had better qualifications, right? Yeah. When you send out or you send messages and you don't customize it, you are treating them the same way that you're, you're being treated. So let me say that again, the way that you treat other people will be how you treat it the way that you see your own self. If you invest in yourself, you invest your time and resources to uplevel yourself. People will see that and do the same for you. Yeah, okay. That's how they do. Abby  36:02Can I sorry, yeah, go ahead. No, I Lindsay  36:05was shutting up so I can let you talk. Okay, as Abby  36:07I you know, like I said, you know, first going into this, you were teaching me how to set my profile up. And like, you know, it's, it's a work in progress, always from now until forever, right? Lindsay  36:16Yes. Abby  36:19Finished, and that makes me feel better, because then I can present what I have today. And it doesn't have to be the best of me necessarily, because it's the best of what I got right now. So I'm going to learn and it'll get better. But, um, but just in searching for, like, I found my 32 companies, which first of all took me forever, because I think I had like, 18 to start with that I knew right offhand. But, you know, then I had to research other companies and like, I got my companies, okay, now I gotta find my people. And like, we'll get into that. So I find all these people but getting to their profiles, and I'm like, okay, but like, I don't know what your job title means. If you don't post anything, like, it's difficult for me to find a way to connect with you. And so if you're thinking about it from flip it right from the other way, if someone's a recruiter, or whoever, a hiring manager, someone's looking for talent, and you have nothing but generic content, or no content on your LinkedIn profile, like how are they going to connect with you? Like, give them something to talk about? Right? Like, Lindsay  37:12give them something to talk about, which is like be authentic. Abby  37:16Yes, I had a designer and he hasn't responded yet. But I'm really hoping he does because his like header had like his UX titles, and then carbon booziest, which like, um, you know, guys, I was talking about cheese, like, I love to eat so. And then in his like, bio part, he had all this different work that he did. And then he also talked about being a baker, which I'm also a baker. So those are like two things right off the bat. I'm like, Oh, my gosh, we and he's a career switcher, from the fashion industry to UX design. I was like, we have so much in common. I switched from beauty to UX design. And I also love carbs. And I'm a baker. So like, now I have something to talk about. Right. And those aren't jobs, but like, it's a conversation starter. Oh, Lindsay  37:56this is so good. Oh, my gosh, okay. Can I just like break that down for you? Okay, because not, it is not a list of qualifications that are attracting Abby, this person, it is that they are like carbs. And I mean that because a word by like, like brochures? Yes. I'm going to talk about Yeah, she's got all kinds of quotables today, don't you? Yeah. Okay. So I love that. Okay, so I want to I want to dive deeper now into this. So I do say you should find your 32 people and you should initiate contact, and you should choose sorry, 32 companies, which is hard. And you don't need 1000 or a million, or whatever the heck anybody else tells you like 32 is, this is enough. If you go deep, if you go deep, narrow and deep. This will get you the result, okay? And find your ideal 32 people and begin to have or 32 or three contacts, each of the 32 it's a 96. So network ninja 96 is what this one is, okay? Those, I'm gonna tell you only as this is where you need to let go with a response. Like, I know you're going to spend a whole bunch of time researching them. Congratulations, it's way easier to do that than it is to apply and get rejected. Truth bomb, okay. So yes, it is hard, but it is also hard to do something that gets a point 4% Return On Success. Okay, so when when I want to do this, I want you to hope that you get about 33 to 40% response. Okay, now, most the time you're gonna exceed that because of what I'm teaching you but that means that only one out of the three people that you spend that time in is going to respond. And you know what, you have to be okay with it. You have to believe that it's okay to step up like what are they? What is it Wayne Gretzky? You miss 100% of the shots you know, you never get you don't take your idea here is if you don't even bother to step up to the bat. Like you'll never get a shot to hit a home run. Okay? Yeah, yes. And most people won't. Oh 100 says that he's got a sick biscuit recipe for you. Yes, super awesome. By the way now, here's where this is. You guys go have a conversation Abby  39:54was Lindsay  39:57was because of a conversation and being human. and carbs. Abby  40:01Okay, I will talk to you about food all day every day. Like, I love it. Lindsay  40:06Your recipes easy when you start showing people just have conversations with you. Like, that's what I have is I don't like go around pitching people. I just have conversations. Yeah. And like, I don't know that I can help you today, or I but I might know somebody who does. I mean, like I, I had Oh, give you an example. I had somebody and they're like, I'm really looking to do something here. And I was like, I don't really know if I have anything, but I'll keep in mind, I just planted that seed. I went to Florida, my friend said, I really need somebody and I text that person. I said, Hey, are you interested in like, Yeah, I'm like, you want to meet for an interview in 15 minutes? Oh, my gosh, you got a job. Okay, so let me tell you, this is not fancy pants. You don't need to apply. You don't like you can get a job offer even for the government from a text message. People I promise you, that's all okay. So you need to let go of all the things that should happen are all the systems because there's always somebody disrupting that system. Hi, my name is Lindsay musty. I'm here to destroy that and stuff to make it work for you. Okay. Okay, so those three that when you're making those conversations, so the big thing here is having something relatable to talk about. So why I want you to pick is that it's so boring when somebody profiles all professional, right? Is it so boring, Abby  41:11which I'm working on it? Mine's pretty professional right now. But I'm interested, I Lindsay  41:15feel like there's a lot that you talk about. So I feel like I don't think that about you at all. And if you want to put in like lover of cheese, one of my, from the very beginning. And he's like He had I think it was 147 the best beer on LinkedIn. Like, there's like a contrast for that. What is notable writing is seeing so like you have three ways to go about this. Okay, three ways to go about connecting with people. The first one is and this is mine tends to be complimentary. Like something they felt like, it was powerful, because I just like to give a deposit and who doesn't love to hear something great about it. So it's not like I'm not coming up with bullshit. By the way. Here I am talking about like something I really enjoy. Okay. The second thing is to be funny. Okay, and I'll give a shout out to Casey right, who said, I'm sending you a connection, Chris right now because when I asked you to help me move my refrigerator later, it'll be really awkward. Okay, so really funny is way hard to deliver. If you've got it like Adam Carpi aka Casey Knight, really good. Greg Johnson. So my favorite friends out there. Yeah, they're there. That's the one and then the third one. And I don't really recommend it. But I'm going to tell you because it's funny. It's just be wackadoo though, right, like maybe you can see that there could that kind of person like, exactly like this one said, like lover of purple anoraks. And I was like, that's such a weird, odd thing to say. But there are people who've had these conversations and I have had connections. No, you tend to get more with me with complimentary because I'll be but what it does is it stops that. Hi, how are you? You I would love to share value with you. Like that is the majority of that 3% that are customizing connections. So just to be different. In a world of all the same be a difference, okay? That will be the thing that sets you apart, okay? And that's where you just have conversation and it comes in with no stakes. If you come in and like I hope this person likes me, or I hope this person will have an opportunity for me, it's very, very hard for us to be able to go I have let me tell you what it's called validation seeking behavior. Yeah, it's desperation. And it repels people. Okay, so when you have like, what I know, I don't care if you work with me or don't know, do you care? Like you're like, oh, that's kind of interesting. Like, yeah, I don't really I don't really care. Like, I hope you get benefit from what I have. But for the people who were ready to do it, like they're gonna work with me, and that's great. We're gonna get massive results are gonna change their life. One of my clients, I'm a little aggravated him. Shout out to Charleen Baldwin, who spent two months so far this year working from Hawaii. That's awful. Yeah. And he went from being like, laid off and being like this incredible like a guy but yeah, go from that one to another extreme and both of his kids now have like taken the work that I've done and been able to implement their lives and that is the trickle down approach of what I do and that's where I'm like, that's the kind of life that if you want that life let me show you how to do it is amazing and I'm like almost aggravated because I'm jealous of it and I you know what, I hope to get to I hope you succeed beyond what I'm succeeding that's a true leader is somebody who wants you to be more successful than them. Abby  44:19Yeah, I think I agree. I've always felt like in the teams that I've led to it's just I feel the same way right? Like I want I want them to be successful and I feel like their success mirror like mine right like I totally get what you're doing Lindsay  44:35that's a post like you'll hear me say all the time in my groups or like that's a post where I can actually wherever Sheldon content people is like it's right in the face. Like that's a post like Hunter having a six get recipe that's a post or talking about how this gets connected people. But now Abby  44:55to the different ways you're saying that you should approach people to I almost feel like I want to put that on my Like, you know, on LinkedIn where it says like, you can reach out to Abby. Yeah. Or blank blank, like like, I'll be like if you have a good joke if you have Lindsay  45:10like, you have an amazing secret recipe that you'd like to release. Yeah. Abby  45:15Me for epic biscuit rescue. Like Lindsay  45:19you said joke that I was obsessed with bananas and ninjas, and I am back Rodrigo is going back because he doesn't like bananas. And so, yeah, Charlie posts for the beach exactly like, come on. It's so Okay, so now that you've got the idea here is it's just the effort. Okay. So here's the deal. Have you heard of that? Eat the frog. Do you know what I'm talking about? Who heard that? Okay, that sounds familiar. But I can't recall. So the eat the frog says okay, if you have a list of things that you have to do, and one of them is eat the frog. Should you do it first? Or should you do it last? edited out of the way? Yeah, by the way. Okay. And let me ask you the truth. Are you eating the frog when it comes to networking? A little. Yeah. Okay, I won't do it at all. Abby  46:02I feel like now that I've got my list that was the frog. Lindsay  46:07Yes, it was. Can we hear that? For guys? We're having a targeted list. That is the frog. Abby  46:13Oh, it's the worst. And not that it's but it's just so much work. And not that I you know, not that I'm averse to working. But like, man, it feels like a creep sometimes when I'm stalking people's profiles. And it's not even just the people, but the companies because you know, you can find some stuff online and stuff on Glassdoor, and some on the website and some on their social media. So I'm like all over the place, trying to figure out what they're all about what they need. And then trying to find people who work for the company that might be able to get me connected to do the things that I do to help them with their neat, like it's just a it's very in depth. Right. And so Lindsay  46:48it's that is where overwhelm city is what I hear and Abby is doing it. So how do we reduce overwhelm? Yeah, there's a reason why that is broken. Yeah, Hunter says eat the frog first. Just like I have eaten frog. I would that doesn't surprise me food eager. Okay, so little by little why networking lunches broken down. So this is where I tell you Abby, we're gonna take networking to another level, there's a whole secret. Oh, good. And we're gonna go deeper into that. So we're gonna talk about that, because this is like the very first pass. And yes, it is the encyclopedia. But here's the secret. I want to recession proof view, which means this happens again. You never ever go back and play again. You never have to go back to the place of feeling lost. And we do that how? Branding and networking. It's a virtuous cycle. Okay, so when we do this, and you've seen it, like, you already know, this is so freaking powerful. I mean, it's so powerful. Abby  47:42I can see the momentum. It's picking up. Lindsay  47:45Yes. Exact. I mean, it's for me, I have like goosebumps right now. I don't know if you can see. It's just so powerful to watch. James says I love that always congratulate support someone success put out what you want back. Abby  47:55Yeah. 100%. That's right. People feel that? I don't know how to describe it. You talk about it. Like, Lindsey felt like the woowoo stuff. But like, yes, Lindsay  48:04it was very woowoo. Like, you feel each other's? Well, actually, Abby  48:08it's if you think about it, it's not because we already know I you know, I'm going to tie this into science. But like, we know that everything vibrates, right like that. Things like that. And so when you're talking about picking up on someone's vibe, like, literally, even if we don't consciously recognize it, like your body is reacting with the world around it. So like, if you're, you know, vibing with somebody that's a real thing, like that's Lindsay  48:30yeah, it's actually science. It's quantum mechanics, people. So like woowoo. But if you look at some of the, like, energy particles and how that works, if you want to do some real deep dive, why say what is woowoo? Like, when people are like, do you ever use crystals? And they're like, Oh, my God, it's like, yeah, you do. It's running your computer people like stop like you people are so skeptics. I remember, I went back and I said, the skeptics have the worst lives. I'm gonna tell you here. Moving on some weird shit. There's science behind a lot of times, okay. But we can talk about Yeah, everything ever. Your heart beats at a certain frequency, right? Like, we can talk, we can measure this, okay? And the same thing goes like, you know, somebody gives you energy or somebody takes away from you. Yeah, I wanted investor relationships. Now, people that give you energy, okay. Abby  49:14Yeah. That's the cool part. So it's hard. We're putting all these companies together. So that one part of me is like, Oh, this is a drag. And the other part of me is like, this is the coolest thing ever. Because now I get to be surrounded by just the ones that I want around me all the time. Yes, like, that is so exciting to me. And I don't know why it never occurred to me before. But I was like, oh, like I can actually have just really awesome people around me all the time. Lindsay  49:42Why not? There's so much quotable here. I'm just like a content machine right now. And hundreds of people could see it as initiative and company should be flattered it like when you position yourself and what the other solution here is, is you have to be the solution someone's paying. So that's why have you articulate like, here's who I am and Then what we're doing now is we look at a company and we say, Oh, it's a beautiful marriage here. Here's what I do. Here's what, here's how we make beautiful babies. Okay, great. profits. And when people see you as a solution, your pain, guys, this is why. And a pain is like I need a company has a reason for to an opening on their company, for two reasons. They either make money or they save money. If you don't believe me, even the person who's picking up the floor is doing something that's either saving money or making money, right? Because I love a fee for the people to go to work. Guess what that makes money. This is where people have to. And we I know you remember how he said to me, I have zero experience. Like, in my mind, that's not like, that's not true. But we have to reprogram a lot of this. This is why this is so powerful. Okay, Abby  50:43well, you talk about mindset, right? Like, that's the whole point. And I think, yeah, you have to start there. Because once you feel like you have something to offer, and that you're worthy of the conversation, right like that, that we're having now. Like, I'm to the point where I'm now gonna have the conversation. And if you don't impress me, then I don't need to continue that conversation either. Lindsay  51:02Oh, this the wealthy mindset? Oh, Abby  51:05yeah, I think I mean, it totally ties together, right? And, like, why shouldn't I be energized by a company that I want to work for? So Lindsay  51:13why should I be energized by a company to work for and for those who are like recruiters and employers who are listening to this? Get it together? Thank you. If you're wondering why people don't want to work for your company, Abby has just summarized entire 20 years of experience and what? Okay, that is what she has done. Getting together. Okay. So yeah, don't be afraid of people and having a genuine conversation. Yeah, that's the big thing. Like I reached out to me and like, what should happen or not like I was just, and when I say greatest, and whether you take me up on this, I'm cheering you Abby  51:43on? Yeah. Lindsay  51:44Thank you. The power of it. Yeah. I'm feel so blessed to be a part of it. And I mean, I could not have like, I'm gonna say this meteor at times where I'm like, I know everyone gets results with it. That is not the question. But there are a few people where I'm like, they're gonna fucking crush it gets swearing. I'm gonna crush it. Okay, like, because, and I had no idea. She said, I have zero experience. At one point. I was like, I know, there's something here to unearth. And that's why she's my David here. Okay. Abby  52:10All right, dig deep to find it, but it was there. Like, Lindsay  52:13do you see the abbey that was from where we started to now? Yeah, she's a woman. It's like, she was like, different person. Massive confidence. Okay, so this is going to be absolutely epic. I'm so so excited for this. Okay. So this is where like, we're gonna go, we're gonna take the rest of this offline for us and having conversation where we're gonna go into network ninja 201, which is only unlocked when you actually do the work inside of my program was Easter egg. So we're gonna do that we're gonna take that conversation offline, because what I'm going to be doing is I'm gonna be coaching Abby around like how to research these people how to have the connecting the pain in to what she does. So she understands how to connect those two. And that's where the magic comes in. Because I can see what your worth is. But getting into these pieces are? Yep, Abby's more powerful than she knows. Yes, exactly. And the only way to get through this is to walk the pathway with me like, I don't see any. And the only way I learned to people was I took 20 years, 20 years to be this person. So like, I would love to give you the shortcut. Now. Let me ask you a question here. Abby, do you feel like the thing that has changed the most for you has been the mindset of what you're doing? Abby  53:27Yeah, I mean, that's kind of fueling everything. Um, you know, if I didn't feel differently, I wouldn't be doing anything differently. And I think I told you from the beginning, though, I was so frustrated with no results, you know, so that the fact that this is feeling and completely different for me is like that, that's it means everything because, yeah, if I keep doing the same thing, it's not working, like do something else. Right. So and that's what we're doing here. And yeah, the mindset for sure, fuels all the other steps, right? So you have like, actual, what do you call life work that I have to do? Lindsay  54:00Right, right. We call it, Abby  54:02I don't believe that it's gonna do anything, then like, I'm sorry, but my efforts probably aren't gonna yield any results either. Lindsay  54:08So exactly. And she does the work like that is one thing where I consistently see people dropping off at this point point, and they won't do the work. And I like to say like, I'm kind of like your personal trainer, or broccoli, you can choose which one at the moment, and you may not feel really good after. But it's good for you. And so if we do the work here, and so that's the secret here is doing the work. Most people like oh, it's not working for me. And I'm like, What did you do? And they're like, nothing and I'm like, Yeah, that's why because you can't there has to be action. Like there's one thing but the big thing if you notice what I coach you on most the time is how to reframe the mindset of what step are going through. Yeah, that is what like that is the secret sauce is just being able to see your true worth being able to think you're worthy of it and then figuring out how to pull it off. Okay, like, and I have the answer for how to pull it off. But most of you won't get past the point of thinking you're worthy of it. Like that's a big secret. I have So this is where I'm going to say I want to invite you to join me on the masterclass if you're feeling called to this, if this sounds awesome if you want to hang around cool people like rich, and Hunter and bow and, you know, we have some friends that haven't joined us today. But people like Jessica, that have been here, if you want to be part of that same community, come join me like we're doing Alaska class, there's nothing to buy, put your wallet at home, there's nothing to buy at the end. There's nothing to buy. It is for hours with me if this has been powerful for you. Let's talk about how to get you moving past these blocks because that's what I'm trying to do. There has never been a hotter market people I have said, I mean, I've only been in this market for 10 years, I'd somebody like I, I've been working at since 1983. And I've never seen a market and I'm like pretty much this is the hottest market in the country. The most rapid like collapse to the most rapid expansion. So right now is the time like claim it and then do something with it. So I invite you to join me corporate cash machine here. It's at the bottom, your corporate cash machine calm. It's totally free. The community is epic. You're gonna get to hang out somewhere, friends. Okay. Now, Abby, let's go into your questions. This is the time for you. Yeah. And I know, we're gonna still take some of this off sighs for Yeah, that's okay. What's that? Let's talk about your stuff right now that you're feeling stuck in? Abby  56:11Okay, so I just had a couple of questions. So the first is whether it felt pretty like practical, I guess. So I've got my list of 96 people. And I'm kind of just been like working my way down the list. But my question is, do you find that it is better to like break it up and not reach out to like, all three people from the same company at the same time? Or should I just, like, go top to bottom? Like, does it matter? Yeah. Lindsay  56:34So as far as your I love it, because you're like, what's the process? And that's? That's part of your superpowers? So the answer is, whatever floats your boat, obviously, because at this point there, I don't even have enough to be like, like this. If you reached out to three people, the same company at the same time, this is what happens. I don't have that. But what I would say is that if they were all talking about you at the same time, would that yeah, or not? That's Abby  56:59a bad thing. I just don't feel like it's like, I'm just blasting everyone, you know, like, if they all are like, Lindsay  57:08yeah, no, I don't think so. Like there. We talk about really hot candidates. So if somebody comes and gets a referral, and I'm like, Oh, I'm talking about person, the other person's like, Oh, I'm talking to them. They're like, Oh, wait. If they're talking to us think about how much else they're talking about other people, like, we increase the power so that I like, I actually hurry my butt up. That kind of situation. So that's how I would think about it that way. Okay, you're once again, I'm Abby  57:30reframing my mind. Because yeah, to me, I'm like, do I look like I'm just spamming everyone? Or does it look like I'm being active about my career development? Okay, that's totally different. So something that we talked about in the coursework is identifying what needs the company has or what opportunities they have that I might be able to meet. And in some cases, it's really easy to identify. In some cases, it's really difficult. Because I, you know, I was trying to research like, what's in the news? What's on their website? If I'm a user of their product, like, what do I see as an opportunity, right, like, and so I'm looking in all these different places. And sometimes I'm like, Okay, well, there's like nothing in the news. I don't see people posting things. Like, when I'm looking at my SSI, it's saying I'm in like, the top 2% of people in my industry on LinkedIn, which makes it really difficult because I'm like, why are you guys here? Um, but yeah, in those cases, like, I'm still going to reach out, but my question is, Is it okay to like, try to figure that out in the course of conversation? Lindsay  58:32Absolutely. So the secret here, why make you do it so many times? I told you in the beginning, you're just gonna suck at it. Yeah. You're just gonna suck at networking in general, and everything I teach you until the point where it becomes like, Charlie, he's like, I'm only getting so much percentage, I think was like, 80% of my connection. Request accepted. Yeah. Charlie's the beach guy. And I was like, Charlie, that's better than mine. Like, he's like, Oh, I know. My relative. Yeah. So it rep like, let me just give you a baseline. You're fucking crushing. Like, and so I mean, he was he was killing it. So um, when this part here, yes, it's absolutely okay to talk about that. So remember, like, not all the conversations, most of them actually won't have fruition? Why have you stabbed? Like, take a stab at it? By the way, the fact that you're even asking this question, like, the math hasn't asked question is this many? So um, I love that you're asking because I'm, like, always like, this is the secret. Yeah, yes, you can get that. So just get close. Okay, like, all we're trying to get is like, are we on the target? And this is where I'm gonna tell you a story. I had a guy once reach out to me and he goes, I have like, literally played at your company. Like, I don't know how many times I can't even get a call back. And I was like, well, like, Tell me. Tell me about you. And he's like, Well, I'm a heart. I have I told you this on the Harvard alumnus who I said this to you? Yeah, I Abby  59:44think I think we talked about this. Lindsay  59:45Yes. I'm gonna tell it again, because this story is powerful framework. And this is the shift, okay. I'm a Harvard alumnus, former top gun commander, which again, I always I did not know that was a real thing. I thought it was just and a former White House aide to two presidents. And I was like, The most qualified person on the entire planet that you tell me what the hell he actually does based on that? I don't know. Yeah. Okay. So this is where like, oh, it's not qualification. Yeah. Right. So if he had said anything like supply chain fulfillment, or in this case, what his superpower was last mile transportation, the hottest industry outside of artificial intelligence on the planet, most efficient, a billet like the one that's the most unsustainable, where if you see those little trucks that are running around with a primal blue vans, yeah, your business was created because of last mile transportation that did not exist. I was talking to this guy. That is how that is. That's okay. That, do you think that he could have gotten an opportunity? Okay, so what I did is I took it and I use my magic, the same thing I do when you work with me, muddled it up, and I sent it off to three people. And guess what happened? You know, what happened? He got a job offer for one level below Jeff. Okay, nice. I sent it to the right people notice networking, connection, packaging, clarity, and branding. Yeah, all three of those things together. That is the secret. Okay. So, oh, their annual Sema 200? It's got a really good point. If they have Yeah, Abby  1:01:12and I wouldn't ask you about that. So. Okay, so glean from the other than their sales. What how am I Lindsay  1:01:19really like if you see that, like, they might have capital funding, or they're talking about programs that they're, they're launching, or things like they, if they're getting seed capital, there, there's different like, what we can glean? Like, if we look at that, we know what we're just extrapolate. We're just gonna imagine and the thing is, you don't have to get it right. Like supply chain, he did not tell me was last mile transportation, I would have at least been in like the bullseye of like, oh, this is a category because as our brains work of categorizing people, that's how we work. It's, it's because we're going to like billions of bits of data into our brain all the time. So how our brain compartmentalizes, which is why reprogram is so very hard for people. We have to come with that. So you just didn't give somebody like idea where they're like, oh, so I say lead the horse to water, in essence. So that's all I'm looking for. Is this notable? So if you looked at like some of the things like people look at, like Jeff Bezos shareholder letter, yeah. Really cool way for you to tell what the hell's going on with that company. Okay, and like, that's something you can talk about. So what that's what she said. Yes, exactly what she said. Perfect. That's, that's it. So the fact that I love that you've gotten this, like, this is a guy's like, just like, bow down to Abby. Because if you're watching, if you're watching us, like, tell me like, how freaking awesome is she? She is crushing us. Okay, sorry. Keep going. Because I'm like, hit me. Give him our please. Abby  1:02:37I mean, I don't know, I guess I just figured, like, if it's awkward for me, it's probably awkward for them to and like, I tried to think about, okay, well, if somebody reached out to me, like what would be like, I don't want to talk to this person versus like, oh, they actually are paying attention to what I'm doing. So like, I have to pay attention to what they're doing. So and, you know, my experience that is no experience is business experience. So I understand some of the programs that are launched and how a business develops and grows over time, because I work for a company for 16 years. So like, I saw that, um, so yeah, some of these things I can identify and I'm like, okay, so they're just launching an app or they're going into E commerce or whatever it is that they're doing. Like, I can help with that. Um, so yeah, trying to figure that out is Lindsay  1:03:18even if like the probably on your list of the ones that you kind of did the brain dump with I tend to be like, what I love about this what I don't like about this? Yeah, yeah, so that's a really easy way for me to be like I love this company. This is how I can help you be better it's a really good way to kind of come up with that. Abby  1:03:31Yeah, I also like included it wasn't on your thing, but I had my credit started some of this work before I told you prior I had like a spreadsheet that I had going adding to it. But I also had in there like what they're all about so what what do they do generally as an industry and then like, what their values are if I could figure that out, I love that and see like that's the best way that I can relate to and know that it's a company that I want to work for so I know that she is Lindsay  1:03:57very obviously incredibly organized I so when I used to her the very beginning I mean like go find 30 shoe companies work to like that one. Now. This is like so people take the spreadsheet and they go like you might have your own or they use it and a whole bunch of stuff like customize it for you. Be really clear here I use Sales Navigator to organize this. Yeah. Oh, like that's another secret. Yeah, and Hunter saying like like lay the lay out their mission or goal for that year and then align if you can that to your Oh, so good. Abby  1:04:26Thank you, Hunter. That's exactly it. Like, are you in the same place that I am? Do we want the same things like Lindsay  1:04:31I know companies, and not all jobs are created equal? Oh Abby  1:04:36my gosh, no, I can tell you even some of the ones I have on my list. When I went into go research them. I was like, do I want to work for you like, Lindsay  1:04:44oh, there's a reason why I'm making you 32 Because there's a whole bunch that you're gonna drop off. And then by the research have you found that you add more people to your list because you find other cool companies? Abby  1:04:52Yeah. Yeah. Because you know, LinkedIn will suggest like, you might also like and I'm like, Cool. Who are you like Oh, Okay. Lindsay  1:05:03It gets easy if you do it. Yeah, it's like a snowball. It's hard to start, then like, if you push it over the top it becomes becomes an avalanche. Abby  1:05:10And if you're, you know, if you're active on there, I can see how work it is a lot of work. But if you're active on there, right, and I'm like going through people's posts and reading the comments, like, and then I feel like, oh, that comment was kind of cool. Like, who's this person? Like, what are they doing? And then I Lindsay  1:05:24am naturally acquiring the skill. And that's why like, I don't need that anymore. Like when I started, that was the process, right? Like, I need to be systemized about what I did. The whole point is to like, make it because you're not I'm giving you a really tight operating system, and then build on it. When you get more comfortable with it. It becomes easier. Yeah, but yeah, that's it's in the very beginning. So you're nobody. You're listening. Please, my gosh, please say truth bombs. dropping some fire. I don't ever get these questions. And $20,000 Okay, so that is crushing it the art market. Hey, Robin, so great to see you. Abby  1:06:01Um, to two more things, one's probably a quick one and one's not. So the other thing you had me look up was like, what positions they might have open, which is relevant, but also not because you know, they can create position for me or something might become available in the future. But what if they don't have and I've noticed this just since you know, COVID, like a lot of companies are doing remote work, but some aren't listing that they're doing remote work. So we're assuming that shouldn't stop you from reaching out if they don't have any remote positions listed. Like some will say, Look Lindsay  1:06:30at everyone has remote positions, okay. I'm not gonna be able to say that, but COVID changed the game. And now like, we have continuing lockdowns, and we have all these, like, physical safety. And we've already proved that it could work. And remember, if a company doesn't, if they're forcing you in the office, like it was not the right fit kind of company, right? So I want you to just assume, and I mean, we will do whatever it takes for top talent, we will pick a job remote for top talent and be forced into the office. Yeah. So I mean, like, I keep the reason why you ask these questions, like, Well, no wonder you guys are not getting anybody. Nobody wants to work in that office anymore. Abby  1:07:06I mean, give me the option, like, fine. Again, you don't want to get rid of your physical space. There was probably a lot of reasons for that. But But yeah, like flexibility is the new normal. Yes. Lindsay  1:07:17flexibility and freedom. It's a single theme of what I see Hi. Abby  1:07:21Yep. Hashtag flexibility. Flexible. Okay, last one. So in some cases, I can find and I think, you know, you talked about using already forgot the name of it, that LinkedIn tool that lets you find people in the right position. So I'm using a couple different tools. I haven't gotten that one yet, but I'm looking at it. But I already had like a good list going. So I'm like, I'm just gonna add to what I've got. And I was able to find a lot of people that were in design positions or creative positions. And in some cases, though, I couldn't find people, at least that were listed on LinkedIn in those roles. And so I'm like, Well, do I reach out to like a recruiter instead? Or Lindsay  1:08:01actions? Okay, is Abby  1:08:02there Lindsay  1:08:03a level that I should not reach out to? Like, I'm not going to probably bother the CEO, right, like, so. And I would say depends, like, it depends, like you can get, you can get a hold of me, like, you can get a hold of me, and I'm following so. Um, so what what I would say, there, I don't know if you know who Tim Ferriss, but he has the same where is the art of drug dealing for money. In The Four Hour Workweek, he talks about, he gets a challenge to the class in college and says, find the most personal find, get a contact with the most influential person will win. Well, most people won't even do it. And so he's like, by default, anybody, they come back with the first time and so the second time, I said, nobody will do this, which is why I tell you guys, you probably won't do this, or you probably won't listen. And then you're like, I'm gonna prove her wrong. There's a reason why I do. By the way, everything I do is completely orchestrated to get you results. Thank you here is, let me tell you, there's people who have the two layers. I don't usually talk about this. So there's authority and then there's influence. Okay. Okay, already means I hold the power position. How many of you had a had a company that you've been in? And that person may have had a title, but they had no real authority? Oh, yeah. Yes. Okay. So like, remember, authority is not the one that trumps all. But how many of you believe that if you know me, if I were to make you a personal introduction to your dream company, that that would likely go a lot further? Mm hmm. Yeah. So what I'm looking for is both his authority and influence. Now, let me tell you that the receptionist can be the most influential person inside of an entire company. Whoo. So that is known math, but I didn't. I know. We don't think about that. So I want you to be like open, especially in the times when you are like, and it's not that person. Like it may not even be that person a job but somebody who knows somebody in that job. Well, approach we're executive Abby  1:09:48admins. Oh, I Lindsay  1:09:50know. That's why I was like, if you get if you want the CEOs attention, you better find like, the grease on the wheels is that don't ever by the way, do not ever be insulting to anybody in Venice. straight up in any time at any for any part of your life. One, it will come back to bite you so hard and they are the grease on the wheels and it can make your life work or they can make you not. That's right. Okay, I need to give a little preach out there because I'm like fresh out the hardest job in the entire world to find. And Phil is the Executive Administrator. I know I said it because why there's only one person with him could fit that person's dynamic it is it is a hard job, and so undervalued and so under appreciated. So shout out to our admins out there. Thank you you guys represent, by the way, you were not admins, if you need a chance to reprogram that you want to be out of that world. You talk to me, because you do way more than that me as a good proof of what I've talked about. Like she said, I'm like Office administrator. No, you're out? No, you are not. So they are facilitators of everything important. Oh, yeah. And the doors are wonderful connections is what Robin says, okay, and somebody asked me about the COVID stuff, I will answer that. And just Yeah. So I want you to think like your own people in your own field is awesome. Like people, and especially the ones who like you talk about the guy who's already been in their switches, like, like, those are great. Find people that are just like you and we like where people congregate. And that's not like a church. That's people who people think but like, yeah, there's like a community, you might be on LinkedIn. Or if you were like a software developer, if I've had GitHub, Abby  1:11:15yeah, I've gotten some like engineers, some creative directors, some people that are UX designers, some of their interns even I'm like, get me in like so. Yeah, I Lindsay  1:11:23know, all the levels. Yeah. So that's where I'm like, dope in like your recruiter totally can, especially the ones that say reach out. And guys, if you're a recruiter, and you're saying reach out to me, and you're not actually responding to people get your shit together. thing, okay, calling Yeah, I'm here. Because if I could do it, and I got 500 connections a day 500 connects requests or messages a day at Amazon, you can do it. Okay. What did you tell me as your priorities are messed up? Okay. Or don't put it on there? Okay, um, we're still working law firms and everything I've done in the exec admins. And here, I see they run every Oh, I know. They have the calendar. They have all of Canada. Oh, let me tell you, yes. Okay. So yes, and then the degree this is called a circle of influence, basically, and so that your sphere of influence, the closer you are to something just being close to it. So like, I just got to join, I don't know if you guys know who this is. Russell Brunson, he runs the largest non venture capital back software company, or fast growing in the United States. And I just got invited to join the inner circle, if I didn't even adulation. That's a big deal. It's a really big, really, really big deal, you have to do a lot of crap in order to be amazing in that room. So kind of get there by being in the right room by being in the right room with the right people and the right people, by the way, I never discriminate, I assume the person that I'm talking to at the grocery store might be my next dream job. Or might know somebody, you have no idea what who people are connected to or what their lifestyle is, do not judge people love ever. So I say every time you walk out of the door, and I mean, virtually, or physically, every person you interact has the potential to change your life and are sure every person if they would be the person who could continue to if that relationship was built would be fruitful for both of you for the rest of your existence. Okay, that means that I think everybody, everybody, that means the deli clerk counter is going to be somebody I treat with massive respect the server, the person is at Starbucks, and I'm also going to treat the CEO the exact same way. They're going to be treated the same way. And I would encourage you that way. Okay. Abby  1:13:17Amazing. That's such a good life lesson. I hope you guys all heard that. Like you have no idea who that person is or what they've been through or what they can offer who they are like, and we just treat them as a position. Lindsay  1:13:27And I'm not perfect at it always let me be really clear. I'm not I lose my mind, too. But a lot of times you say, I'm sorry, I didn't do really well. I had a friend I said that to this week. I said I was kind of an asshole here. And I'm really sorry about that. Abby  1:13:39I mean, Didn't I just tell you, my husband told me that I have to be nicer to people. Lindsay  1:13:44And we just learned that even when we know better we do better? Yeah. Abby  1:13:46I mean, I just didn't have the time. Lindsay  1:13:50Yeah, exactly. And this is where I'm like, like, don't ever, like it's just not to be a full time gig here. I'm doing it full time now. Right. But like, it doesn't have to be a full time effort becomes such a small percentage of what will increase your success. Because once you have it, it becomes easy. You fight those people, you get to be in the right rooms and then get to have conversations, they just deepen. Like, I like this, this entire people that are in the inner circle, like I was like, these are all people that are my friends. It's the craziest thing. Where before these were the people were at Stages and speaking and I'm like, Cool me. No, now we're like, you just continue to grow and so uplevel Okay. All right. I think you had your last question. Was there another one? No, that was it. Okay. To be crushing it, crushing it. So I'm going to go back and want to ask this question because I know there's so Okay, so this is going to be I'm going to say what I said like I don't have an agenda a lot of times on things I'm going to talk about COVID Now I want to be really clear here and I want you to choose whatever is best for you. freedom and flexibility. I believe in that. I'm an American, that's tends to be kind of my game plan. Okay, yeah, there's not a lot of freedom and flexibility we putting on constraints from many angles, okay. So the companies that are gonna win today are going to allow their people to have freedom of flexibility. And that means that their personal health decisions get to be made by them. And their personal safety decisions get to be made by them, which means we don't force people back into the office. Okay, so there's my little shout out. So there's a whole bunch of people this week who got laid off inside of Washington State because of their proving or boom, willing to show vaccination status. I'll be honest, transparent, I did get vaccinated. I also got COVID. So like, I have a very varied experience with it. So I am like, well, you know, we were told one thing, we also know that the, the largest settlement on history was for the pharmaceutical company. In fact, Pfizer, which is the vaccine, I got his one of those. So we do have to make sure we look at the data, and I want you to make a decision based on your own and not what people are pulling you into, or what the news is telling you go do your own research. Okay. All right. People are switching all the time right now, because they're being forced into some sort of place. It can be because of vaccinations. So yes, that is 100%. We're seeing that when I'm having conversations, that's kind of private information I don't tend to share with others or talk publicly about but yes, I really don't care about why you're being forced into doing something or what your decision is. Remember what I said, I don't care about, like what your salary is, or what you're gonna get. I don't care about being a part of it. Because what I want you to choose is you, that's all the big secret here is what's true to you. So So yes, definitely people are being forced out the door, if you're like people who when the time when we cannot hire anybody, we are forcing people out of the door. And I'm like, let's just say and I mean, I want you to do for your business, just like digital to do what's right, and what lies to the values of that business, which means they may not align with mine, that's fine. I don't I don't eat at Chick fil A, I've never eaten there, I have no intention of ever eating there doesn't align to my values, I vote with my dollars, whatever, they want to run their business that's on them. Okay? Now you get to choose to run the business meeting, which is what's acceptable or what's not. So you either walk away or you don't, but you should probably not be pushing out the door when you can't get people to come in the front door in the first place. Abby  1:16:52truth bombs. Lindsay  1:16:55I don't know what the answer is. I don't know what the answer is. So it's honest, though, right? That but that's the part where I'm like, I'm just looking at the ramifications. Like I make this decision that I'm How am I willing to live and die on this? Like, that's the decision and so like, and then the other part here is at the next level, this is why I'll never be in politics. Like we're literally living and dying on this. So you need to make the right call, right? You need to make the right call. So make the right call for you. Okay. And our companies like I talk about Russell Brunson, Russell said, I will never make anyone my company get a vaccination. I don't care if I have to shut my business down. So that Ryan's with you. Maybe you should take a look at them. Okay, so um, but like, do you mind went with you? Okay. Abby  1:17:36I, yeah, I have opinions. I'm not necessarily inclined to be political. Online, either. Just because I feel like it's it's convoluted, right? At best, like, exactly what you're not getting the whole truth all the time ever. Yes. So true. We are getting one piece of it. So you might do your own research? Yes, yes, thank you. That's exactly what I was gonna say is like, you have to make the right decision for you, based on the research that you've put into it. And if your research is just relying on everyone else's opinions, then like, you still gotta make your own decisions. But no one should be making those for you. Not the news media and not your social networks, not like, Lindsay  1:18:16figure it out for yourself, right? That's the other part where Abby  1:18:19he's your logic, you've gotten a good brain. So like, Lindsay  1:18:23use it and then what feels right here. And there's something here to like, really check like, Am I doing this from fear? Am I doing this from the place where I'm choosing what aligns to it? And I let me tell you what I what I do here is I chose to do my work. My work professionally, was because I could no longer my soul could no longer align with what I was doing, which was perpetuating a very broken system. So that's why I chose to do this. Now, I've had a lot more success being the disrupter and being the pain in the ass for other people in the background here, right. And I've been able to use a lot of lives, but it's not an easy path. Okay, so it's a lot easier to be sheeple. So we call him the sheep holds true Abby  1:18:57but like I don't know, if you have to decide what's what's more fulfilling for you. I guess if you're fine. Like, just following the path everybody's got to do like, but Lindsay  1:19:07if you're no Abby  1:19:10work, but if you're passionate enough, then it's worth it. Lindsay  1:19:14Yes, that's exactly it is worth it. So thank you so much for wrapping that up. So I hope that helps you guys with some of the questions that you had. And if you again want to join and hang out with me, because I'm going to do this for four hours tomorrow. It's going to be absolutely transformative that come in, it's a totally free there's nothing to buy, leave your wallet at home, corporate cash machine comm I'm going to teach you about why we've negotiated a million dollars in additional salary to your bottom line for our clients in the last 31 days. It has never been hotter market. Please please reach out and take some of that money put in your pocket go make a bigger difference in the world. Thanks, Abby for joining me today. I'll see you say Abby  1:19:51hi guys. Thanks, everybody.

 Ep. 42: Personal Branding = Job Offers (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42It looks like we are officially live. I'm so excited. I haven't seen you for a week now. So I'm really glad to get to jump into it. This is one of my favorite topics. And I know you already started doing some of the work in it and had a really good time already. It looks like Abby  00:57Yeah, I'm excited about it. This is a I when I saw, you know, branding, I was like I just did this like going through design labs. And when I read through it, I was like, Oh, this is different. And I'm so excited Lindsay  01:09Was amazing, because you absolutely 100 do branding. And I am talking about probably the embodiment of the brand. And you're like the visual representation of the brand a little bit here. Okay, so amazing. So today we are talking about personal branding. And I like to this topic is one of my favorites, it is like this is a big deal. It's a big deal. And so when I talk about personal brand I talking about what it is that people are saying about you when you are not even in the room. And that's what Jeff Bezos said was real true brand. What are people saying about that, but it's not just true about a company or product, it's 100%, about the conversations that are happening without you being in the room. And we have the opportunity to influence that or even have you be brought up in those rooms. And so we want to talk about that today. So this part we call this expert brand builder, which is aka personal branding. And I always like to say this is this is a big deal. When I say that, I mean, this is the most important part of your professional investment that you need to make to free yourself and recession proof yourself. So you never need to look for a job again, that is how powerful personal branding is. So when I look at my time, I last time I looked for a job was in 2007. Why? It was my brand. And I went and I had this moment. And I know you've probably heard this story already before Abby. But I had this on where I've been laid off from a company. And I was starting to look for work in a time of the Great Recession. And there was no jobs like nobody was hiring recruiters that wasn't even like a thing at this point because we didn't need them. So I was looking for a job that's practically extinct. And when I tapped into using my brand combined with my networking, which we'll be covering, actually on Friday, you unlocked all this additional opportunity. And so for me, I got three different job offers and a 25% raise. And now it is the single topic I am asked to speak about more than anything else. I've even talked about it at Microsoft provisioning center in Times Square, and people pay me 1000s of dollars, just get up on stage and talk for an hour about this one topic. And it is single handedly the most efficient skill set that executives have identified for themselves is not having a personal brand. So if you look at when we make very notable CEO, like purchases as far as acquiring their talent, what makes those people who are different from the very top to your talent versus the people who are just really good at their job, it's 100% their brand. Okay, so that is what I we're going to talk about today is building your own personal brand. And I guess I want to hear from you, Abby, you've said, you know, you've done some of this brand work, but this wasn't exactly the same brand work. So tell me about what I got out of this. Abby  03:44So yeah, this was it was a little different for me coming at it from a perspective of my values. And, you know, storytelling, which I you know, I that's one of the things I have is my top skills. And I love to do, and that's something that I do a lot for other brands. So when I first you know, branded myself, a lot of it was you know what, you know, what are you about, and I had to figure that out. And then it was also about creating my portfolio, which is my image online, right, other than my LinkedIn. So yeah, but coming back through, you know, this week's lesson it was it was much more about things that are important to me, like I said, in alignment with my values, what are my top values? You know, what? important to me, what am I looking for? What kind of companies Am I looking for? What kind of industries do I want to work in that sort of thing, which can be difficult to narrow in on when you have so many different interests sometimes. But you know, it comes back to the things that are fulfilling for me, and so I had to really assess what that looked like and just kind of how I wanted to frame myself up in a way that organizations would then resonate with in those things that are important to me, finding companies that would also resonate and people that will resonate with the same things that energize me So, Lindsay  05:00I love that so much. Okay, so I thought Randy says hi, hey, Randy, if you guys are tuning in live right now, do me a favor, and let's do hashtag personal branding, if you believe is important, and you want to know more, let me know, I know, we have a lot of people watching on LinkedIn, across Facebook, I get like it kind of all compiles together for you to take a look at. So go ahead and drop that in here. But I want to talk about something that you said, that was really important, which is, it's about your values. And that is that people will think that their brand is just like the story they tell. But if that story doesn't actually represent who you are at your core, people don't tend to resonate with it. And so you have to really get deeper into the point of like, Who am I what are the values that I have to be really aligned to who we are at our core before we try to go out and find the right employer. That's one thing that I find people do. So your brand really needs to be representative representative of your own personal values. And by that, why it's so important to that we find a misalignment. So there's a couple of ways that misalignment can happen. When I talk about the dream jobs, when I'm looking for the right job at the right company at the right salary, we'll really want to talk about the right company that needs to align your personal values. So when there's a disconnect between what's important for personal values, and what's important for the company, where like maybe there is a lack of integrity. So I'll give you an example. This is not to shame anybody who works there currently, but one of the things I had struggled with was Uber. And Uber had done some things that were not in alignment with my integrity. Now they've since done some things to correct that but that would have been something where I go wow, integrity or love is one of my highest values which I kind of use a synonymously that's probably going to be in a good fit for me and even though they might have an opportunity that's available I'm really looking at what you what, what fills my soul in my cup first. But that is one really important thing. Now I've talked about like why why do you think your brand is is so important. What do you think you've learned after this Abby going through kind of this man, Abby  06:55I mean, I feel like I've probably said this a couple times already, but it was just kind of a, like a aha moment for me. So first off, I think this was not difficult, like it's becoming slightly easier as I go through because I'm saying, but I'm identifying a company that resonates with my values and feeling like my values are more important than my skill set is a kind of a new mindset for me. And it's like How is that possible? Like how could I possibly find work that is values based. That's not the way that I used to think and now what I'm realizing is that like you said, you know, if you're working for or with an organization that doesn't align to your values, it's going to rob you of a lot of joy that you can find in your work and honestly like you're going to have an unfulfilling career and you're going to end up somewhere that you don't want to be ultimately right so i think it's it's more about who do you want to align yourself to and what do you want for your life and making sure that the if your values are being matched then you're going to end up in an organization that is fulfilling for you you're going to end up in a place that you want to be and you're going to end up growing in the ways that you want to grow right you've placed yourself there intentionally so it's just a very different way Lindsay  08:18ike my favorite word so that's exactly at your your brand is just it's people seem to forget it they don't even acknowledge it like openly I have a skill so that it matches and then they go in a company they're not exactly not exactly a good fit and so I love that you talked about being a part of meeting and I'm looking at your your homework here your life right is what we're offering them the moment for me that kind of changed and guys if you were ready to start moving towards your dream job I actually put up a link here for the five day resume challenge go to bit.li slash five day resume challenge and I think you actually went through this didn't to Abby's started you're working as well. So this is really powerful and we've had a lot of people that have opted in. So right now it's not it's gonna close pretty shortly, but I'd love for you to take advantage of it right now, how to write a resume that will get you an interview for your dream job in just five days and I'm talking 30 minutes a day. Let's get it done. Okay, so when I talk about personal writing, it came to me as I was came up to this layoff and I sat in an office and I listened to somebody who is very notable HR speaker right now, she used to be an executive in my HR department. And so she came with this really powerful message about a time when she went into layoff an entire field office. It was not that the company wasn't hiring, but we don't really do a lot of work, which is like another proof I have, we don't have a lot of work to repurpose people who are existing, put them inside of other roles. So when it happens, click on that person to go advocate for themselves or hopefully get a call so she let go. I think you're supposed to 50 people and everybody's phone was ringing except for one person who was sitting in the corner office. And they she didn't get a single phone call and she was a leader who had never even gotten a phone call to pick her up. And that's when I realized like there was something really wrong her brand was really messing with eggs. Oh gosh, thank you so much, Randy, you are best. Put that up here. So I decided that that was my situation beforehand, I was already in there and I might have been able to tap in my network. But it wasn't really like the big thing for me. Now my network and I calculated today between my first and second degree connections and followers, my immediate like reach is 9 million people. Now I don't know that I have 9 million people who are gonna be like banging down the door for me, but I know it's more than know. And so I like to say what's the number of B people I want you to be ready to pick up advocate for you. Once you have 20 people, unless you have 20 people who you know who are willing to stand at the door and tap their foot, wait for the hiring manager to respond to them, which wouldn't be the right move, but they're not willing, you don't really have an effective brand. And we've been so focused on like being good at our job, or even like our own development that we don't even bother to invest in the personal brand. And the personal brand is really what changes everything here. Okay. All right. So that moment changed for me that was the time I started to invest in that about the same time as when I joined LinkedIn, I started to really use that platform. Okay, so I want you to think Now where do you build your platform for professional development? Well, it starts on a big scale to LinkedIn but right now you already have a brand and that brand is happening inside of people who are talking about you today. So if you really want to get an idea go talk to somebody you trust to give you really I would say not diluted feedback about your brand and see what it is that they say and a mentor can be really valuable for this okay. Okay what we're trying to do is really disrupt the idea again around the commodity versus the market asset kind of market space and commodity needs we're gonna try to choose to try to charge as little as possible and then the asset price but he says we can charge top dollar for what we do, and we don't want to be in the commodity market space we want to charge top dollar for our true value. Okay. I know you talked a little bit about this that before you are 100% the commodity space what has been the reprogramming happen for you? Yeah Abby  12:04you know you give that example of like in the sugar aisle, which sugar Are you going to buy and I had to giggle because um you know, like, growing up and like advancing in my career like I would always you know, when I first started shopping just get like the cheapest groceries that are there when I'm like when I was first on my own and then as I started making more money I remember you guys are gonna giggle but like I'm a foodie I love to eat right so I remember the first thing that I bought when I made more money was like the good cheese like and ever since then honestly it's just been a matter of like okay like what better thing can I afford to buy now and food and it's always been my food like and so yeah I definitely have like scaled and I'm the same way like I will actually buy the good sugar and I will travel a little bit further to get what I want because I like it better it tastes better makes me happy. You know better for me whatever it is like so yeah 100% I just felt like okay, well I am you know, here's all my skills here's what I can do this is how I'm going to sell myself and what I'm recognizing and even throughout this course is that those are valuable but that's not how people connect to me right and that's not how they're going to remember is because I delivered the best like I don't know I I'm trying to think of a good example I set the best store ever like whatever I did in the past Lindsay  13:29Let's just take a second here and if you believe in spending a little extra money do hashtag the good cheese the better cheese are the better whatever it is are you willing to put more dollar when there's a higher perceived value? Keep going Abby  13:46lIt was actually tillamook cheddar which I've like since even upgraded from there because oh my gosh, like I was like I've been eating garbage cheese my whole life anyway no until I knew better So yeah, I completely resonate with that. And yeah so I think it's just a matter of like recognizing what are the things that that people feel connected to with me and it's not necessarily how well I filled out that Excel form you know what I mean? Or how well I did that pivot table and like put the spreadsheet in the drive like who cares right everyone can do that. So what is it that that makes me stand out and that ties back to what your you know what we're calling branding here today and that is finding my people right finding the people who are like me that relate to the same things as me that stand for the same things as me and how do I put myself in that space? Lindsay  14:41So I love that people are saying the good cheese Ruby versus Christmas was absolutely good cheese. And Nate says Tilak is legit I'm so glad it's not just me that thinks Okay, that's amazing. So yes, I we do spend time with things that have more more value, but I started with very beginning where I talked about core values. And one of the things that we are working with me that we tend to do, I should say we tend to We absolutely do is a core values assessment. And this one is I've done a lot of these over my life, but I've kind of put them all together into what matters more. And what we did is we went through like 32 different topics and said, choose what matters most to you. And the whole point here is however you define it. So one of the things that's on that list is like fame. Well, fame isn't really that big of a deal to me. However, for somebody else it might be. And none of these things are good or bad. That is the other thing like money and power was on there. Inherently we have a belief around money and power that they are sometimes not good things. Even if you say one thing, I'd love more money and power. But inherently we believe it, most of the time of our programming has been all the bad guys and movies have a lot of money and power. So we have this like consciousness programming, but what I want you to think about is like what's most important, so I want to talk about your values in black color. Starting with it, I used to say it's either like either trying to take off a limb, or it was super easy to pick your high top values and how was for you? Abby  16:10It was so I originally I had like 10 or 12 out there that were important to me. And I just like you said hacking off a limb. I just kind of thought, okay, like, some of these are important to me, but maybe not that it's not important to my work, but maybe not something that would resonate in the same way. Like maybe it's important to me personally, but not necessarily professionally. So I was trying to think about it from you know what, what touched on both of those things. And so I landed on for an hour if you want me to list them off. Yeah, I Lindsay  16:45So let's go like from the lowest to the highest, which they're probably within degrees of each other. Yeah, probably can't hear me Rebecca, but just hit refresh and check your audio settings that'll probably fix some of the issues if you're not hearing me, but I know that it'll help you. When I tell you maybe it'll the captions will work for that and so we'd love to have you join us live. Okay, go ahead and tell me about the values that you chose. And again, nothing is bad or good. Here it's whatever it is that you want, which is what I want you to be aligned to.  Abby  17:13Also everybody's hashtag good. Yes. cracking me up you guys. Lindsay  17:19Thanks, lady.  Abby  17:20Thanks for that. Okay, so from the bottom number four I put influence I think this is coming from my background and leadership I feel like I want to be an influence and a force for good for others. So you know, my ability to influence is has really important in my development as a professional and it's not only those who report to me, but also being able to influence those I report to and those in my surrounding like work groups and also sometimes I'd be on a project for a couple of weeks at a time and I would need to influence like a team of 40 people at once that don't report to me at all and have nothing to do with me but I'm there to do a job right so I have to be able to kind of work my way through that. So that's been important for me and I think I want to again, for those who have been an influence on me, I just want to pass that on as well in any way that I can. So that's a big one. Um, number three is empowerment This is so important to me and I honestly struggled with this is this my top one because and I you know, I may rearrange these at some point Lindsay  18:23I will come to do Abby  18:26and I might have different phases in my life, right might mean different things exactly. Changing but for me, I feel like this is something I've noticed kind of come out and all of my work and not even intentionally but obviously this is something that I I feel very deeply is in the people that I've worked with even my friendships in my family relationships like I think that we all assume other people know more than we do at some point in our lives or another and sometimes the difference is just making the choice to do something even if you feel like I don't I don't really know what I'm doing like to do what you know, I guess until you figure it out or learn from someone who can teach you and feeling like you have the freedom to choose that as you know as an adult and as a whole grown man and woman other whatever. You know, that's important and I want others to feel empowered by the things that I'm saying and the things that I have learned and that's part of why I've been vulnerable during this is so others can see that you know, you don't rise to the top so to speak from from being there born into it like we all learn and struggle together and no matter how you think someone is how well put together they are how well spoken they are like there are things going on behind the scenes right so and that's not to say that I am any one position or other but I'm here at this point in my life where I'm, you know, recovering from a loss and I want everyone to be able to see that it's okay to like be out there about that and to learn on the way and that's still a strong place to be and for you okay now, Lindsay  19:57Randy is going to be writing an entire post about the good cheese and tagging you. So I think you have that influence and he feels empowered enough to write about cheese on LinkedIn. And that's beautiful. And that might actually lead into the next, which is, authenticity was Abby  20:16on the same lines, like I just, I, this has been a struggle for me because I feel like I've always been told my whole life growing up and everything but I have to look a certain way I have to act a certain way I have to talk a certain way be friends with this group of people, talk to people, like I have to fit in this and it drives me nuts. I'm like, Why can I just be good enough to be myself like, I want to be that and I want other people to feel like they can be that to whatever that is for them. Like live in that that space like so. That's really important to me, especially now more than ever with everything that's going on in the world. Like Be yourself and if you're not hurting yourself or anyone else, like have fun. Just go for it. Nate says Lindsay  20:55that was so powerful Randy's gonna be spinning around the cheese I was able to eat chocolate and cheese I'm 100% cheese cheese and I love chocolate. But that don't switch to the next The first thing which is one of the foundations in fact it's the very first part the first quadrant in the place of career power, which is what value Oh passion. Yeah, so you have passion on here so tell me about being passionate like I have an idea of what that means to me What does it mean to you? Abby  21:29Um, so this is this and this was when I kind of I didn't have it at the top at first and then I moved it to the top because for me this is where everything starts if I don't feel compelled to do something like I can't go I probably won't finish it It won't be convincing no one's gonna believe me so if I'm not passionate about what I'm doing every single day like why am I wasting my time and why am I wasting anyone else's time? I don't feel like that's authentic right first of all, like we're gonna tie those in together also. I mean, how often do you go into like a meeting space and it just feels very like the kill me was like I don't know another boring meeting but like if you listen to a speaker right or if you go into meeting really new speaker that is super jazzed up about what they're doing Do you not also get really excited about it so if I can't bring that passion and and that also leads into my influence part is if I can bring the passion and I can kind of ignite that and other people then we will generate that energy together. And I think so. So that's Lindsay  22:35your voice 100% Ooh, that's somebody I want to say what Nate says Why can't I be good enough to be myself that was the part where people are really resonating So I love that and then Lauren it says I'm reevaluating my values as a late career transition and this align with my values so much different now than when I started and that's also true it's like take a look at what matters to you now because and there's no right answer again people if they want money please put it on there that's important to you know, like having a Lamborghini that might be a really really want to have now I never really met me ever made sense. But it was my brother's the anniversary of his first birthday after he passed I actually rented a Lamborghini and drove it and I was like, now I get why people buy these that was a lot of fun. But things evolve and change is probably not going to be something where I'm like this is whether or not I feel like I'm successful. My success for me really depends on how successful my clients are, which this last week I'm just gonna say guys that are tuning in right now I have never seen a hotter market than there is now in the 20 years I've been recruiting there has never been a better time to be positioned for your career right now to appear as top talent so if you are tuning into the series you are exactly in the right place keep going on. If you're ready to have a resume that actually shows up as top talent just go to the bit.li slash five and that's the world renowned five day resume challenge and you can get started on that. Now the values are important because it's kind of the way we look at it we were always like well oh my god, I hope that they choose me and I want you to think is this a good alignment now with what I want to be or what I want to do like the job being open isn't good enough anymore. So what I want you to think is like if you're trying to influence people, not everybody, not everybody on LinkedIn is your who your target audiences. So I, I wrote a post the other day, and you might have seen it, I had somebody kind of just tore me to shreds a little bit in the chat because they're like I talked about the disparity between women and men salary. And we already know that like, on average, a woman will be paid like somewhere around 70% less, it's even more decreased for women of color. And one of the people who was a client of mine, she had a TEDx speaker and she's a PhD there's a ton of research in preparing for her book she found that women in general work two times as hard for half the money. So that's where I'm like it was it was crazy and somebody said will you stop being so divisive, and start posting more? What is a positive content and I thought if you've never seen me I besides me being a little more like I maybe have already avant garde, I'll give you that. But I'm not that divisive. I'm illuminating. And that means that's my value, which is that I'm not here. One of the things I talk about to inside of this was don't speak just for speaking sake, speak to have a message to tell people about like, what is it that we are trying to get across not like, hey, Kumbaya, and I won't say any names here. But there are a lot of people who are like, we should do better. Please like me or follow my YouTube channel and I was like, please stop talking. And without any that you're giving to your audience, because you're nice to have Yes, we should hire people who have been unemployed. Yes, we should. But I'm like oh, let me tell you how you hire those people that so if you're following my message, if you're just tuning in now you've never heard from me before, please follow me. I tried to breach the 60,000 followers and we're like, like a couple of like 100 and some away so like, come on, we're so close. What I really want you to know here is that when you're speaking speak for value, right? And we want to think about our audience when we're talking so I'm not here to so the person who thought I was divisive, that's fine. You're not my target audience and you can go ahead and keep on scrolling because they asked me to not do it and I said No, I won't. And I said Thank goodness for freedom of speech. That is cool, right? Yeah, that's exactly it. I'll do it. trouble for everybody. And that's okay. There's not a race ready for my message. But there are people who are gonna say like Abby tuned into my podcast, she said, I thought you were talking to me on the podcast intro and so I was like stalking so I'm gonna help Abby move towards the next thing. Susan says being an alley for fairness is not divisive. Thank you. Oh and Rebecca because I always bring the value Thank you. I tried to but people are like oh you know, why don't you have more Kuma Yeah, I was like, it's cool. Well, Kumbaya does not help you. Like I might I might sometimes tell you like when I won the two comma club award I might tell you guys about that. What did I say about that message? It wasn't just about like look how cool I am It was more like I'm not going to stop because I have more people to help and that's what I want to tune in for. Okay, so in this like how do you think when I talked about I talked about hyper targeting hyper targeting your audience and that knowing that not everybody is for you? What What do you think about like creating an audience that's really excited about your own message what resonated with you about that? Abby  27:12So as obvious as that feels now that I exist I've never done that before and not in this way at least not in a professional setting right I felt like I had to be available to everyone all the time for everything because you never know like what opportunity will present itself which is still true, but the idea that I can create like my own professional little universe of like minded people or maybe ones that aren't that I want to learn from like that. Like I love it, I'm so excited to be able to think about it in that way and it's so obvious to think like okay, well the things that I'm going to share right the stories that I'm going to post will bring in the right people because they're also going to be interested in the same topics that I'm interested in the one participant in the conversations that I want to be in there are they're also going to align to my values and kind of like I said that you know, you had your intro to the podcast and I was like, yeah, this is the one like I was so excited. Like, that's good that could happen for me like that could happen for me but someone will read what I wrote and get excited about it and like that's so cool. I mean, like, I don't know Lindsay  28:24how many people actually they probably reach out to you to avvio people will will tell me like thank you so much for sharing this Abby's amazing I'm like loser like little impressions. These are people you've never shook hands with. You don't necessarily even had a conversation but people feel compelled to tell me how valuable this is. Hey, Matt, it's great to see you. Um, so like, I want you to know that you're impacting people I think you know, this it started actually hasn't already started to open doors as far as networking conversations, without actually having to have a lot of effort. Abby  28:51I've had a lot of new requests that I did not prompt myself. So that's new. Lindsay  28:57And we got like attraction networking, honestly, it means that more people are want to be a part of our circle in our world, or in our, what we call urban ones. They want to be a part of that they want to connect with you just being really human and being vulnerable is a really attractive characteristic. So authenticity. You have modeled that from the get go. Abby  29:16thing. Okay. Same. Yeah. Lindsay  29:23That's why we are here. So Susan, it's like, how do you attract I love following Abby's story. Look at you. That's amazing. I know, I'll be honest, when I saw her story, I saw me and Abby, like when I went through the layoffs. So I understood that I didn't know how to present myself and I had to learn all this stuff on the hard way. I'm like, if I can just show somebody who understands that who I know has potential. And if they're open to doing it with me completely publicly, which is the most narrow world then I want to be a part of that journey and so that we're very thankful for it. I've seen a change now over the last few weeks with these libraries. Seriously. Me too. Abby  30:00You too I feel different that's good to hear. Lindsay  30:03So this is what I'm like it's beautiful like I keep saying it's very end well most people where they can just get all of your stories together so they can go through this journey and follow you along. So Susan says how do you attract those like minded Aren't you limit to your followers? no in fact Abby How did I get it was not in my circle Abby was had a comment from Adam cardiac who is massive follows on this platform and somebody who I'm friends with and he commented on hers and I saw it and I asked her connect with her I said would you be open to doing this so just know like that really the second degree is where the big power is but second and third degree is really powerful. Yep, Abby  30:41yeah, I think I mean, just in the work that I'm doing on my LinkedIn so if you tuned in last week, we got to go through some of the things that you know LinkedIn leverage has to offer and networking is a huge part of it so huge thanks to Jessica by the way she sent me the list of like the top What was it like 50 or 100 employers in San Diego to follow on LinkedIn so thank you Lindsay  31:04I love people and she is Abby  31:09so yeah, so I started following some of those businesses and I started thinking okay well like there are companies that I use their products so I wouldn't I follow those companies and then I started looking at well who's working there and then the ones that are in my network that are posting I started looking more into you know, the comments well who's commenting things that resonate with what I resonate with and maybe I should connect with these people so I'm expanding my network intentionally right and others who are on there leveraging this tool though, the way that they can you can do the same thing right so there's limitless number of people that you can connect to and you can expand your network in different ways but they can also find you if someone that you know, share something that you're in right or if you comment on someone else's posts they may see it and decide that they want to be in your network Lindsay  31:56100% how I built my entire network it was just by showing up and saying things and you have to just also recognize especially like Abby is somebody who's got massive reach you know, I think you've probably had like more than 100,000 views on that one post there's I can't tell you how many there were but I know that she's had masturbation just not everybody's gonna be for everybody not unreasonably for everybody and that's okay. So we have to show up and just stand in our truth our power at our highest level representing who we are in our values. And we can we don't speak just to speak we speak to help either illuminate or to break down barriers or to open up to others. That's what we do. It's not just about talking. Okay, I'm waiting for to be team replay. I will say if you are watching this on the replay, go ahead and do hashtag team replay because we love that Okay, so the other thing that's part of your title here now Abby is storytelling, or storyteller, right? And you Yeah, you did product storyteller. And one of the things I talked about inside of here is the math most massive way to influence people which happens to be one of your values is what it's by telling your story. So storytelling authentic Abby  33:06that's basically the Lindsay  33:09same thing. In fact, so much being authentic that Rebecca says listen to your story has completely changed. I'm going on this layoff insert. I saw that Abby  33:15I was reading when I got lost. I'm like, that's so sweet. I love it. Lindsay  33:20Susan for Abby's link, I think she's got it featured on her profile. Abby  33:24Yeah, I did, I figured out how to pin it. It's the task. The only story Lindsay  33:31which is perfect, because it's a huge one, it was so good. And rarely does it work the way that Abby does my the thing that got me viral the very first time was an article which never works either. So we but how you do is you just hit the nail on the head a little bit more often, when you start telling the story. So storytelling is the most powerful way. So we don't people don't buy in, like what you tell them. What they do is they look for a story they look for what the takeaway the parable is. And then we usually give them some sort of call to actions aligned with that parable like, hey, Okay, you know what, at my company, we do all things with love. If that matters to you, if you feel like you want to be a part of something like that, that I'd recommend you come join my five day resume challenge, because we're going to teach you how to find your dream job, something that you love that aligns to your values by going to the five day resume challenge, which if you guys are actually interested in that it's open right now. And it's bit.li slash the number, not number, the word five day resume. Okay? So storytelling is really important. And really, when I talk about telling the structure of a story, there are people who have lots of views and people who don't so I'm curious, what do you think are some of the differences between somebody who gets a lot of use and somebody who doesn't? Abby  34:35Um, so I think the difference is probably, who's putting in the effort, right? Who's actually sharing who's going out there and doing the work and a lot of ways right and who is making is making the effort to do to make the connections to share the story to connect with people that would be Lindsay  34:53lonely, and again, not talking just to talk but the other part is that have you ever bought And it's maybe not the National Enquirer, but maybe it's like Us Weekly, or star magazine or something. And it'll say, like, William and Kate getting divorced or Mary had a baby. Yeah. And that's really the most powerful part of a story. And this is where like, I will sometimes start with something as sounds a little negative, with the whole goal of being able to catch your attention I want you to do is read the rest and get the good feel good stuff. And so I want you to like the very most important part of telling your story is that very first two lines of text. That's all you've got to catch someone's attention, right? We want to like Actually, yeah, I tried to do that. Angela, people are like, I hate polls. And I like I use polls in there sometimes, like on the weekends on a little more loosey goosey with it. But on during the days, I'm like, What would you like? And I don't think anybody knows this. But I'm actually gathering research for something I'm about to roll out. So there's a reason why. Yeah, it's going to be very exciting when it happens. So I use it for that. What do you What Abby  35:57did you say? You get the Sneak Peek here first guys. Lindsay  36:01I was like I'm teasing it if you're not following please do was so great to see you, Angela. I can't believe that this link to Abby Miller star is what got all the start. Exactly. So how many doors will open from this? Okay, calling people on LinkedIn and getting more time knows their genius, worst challenge ever slash Where do I sign up? That's the hashtag five day personal branding challenge. If you haven't gone through that, I know that you did your story today you did your origin story corrected? I did. How's it going so far, because I love that it was on my feed. And it was amazing to read the story. Abby  36:33I mean, it's not it's not blowing up as much as the last one. But I wouldn't expect that because Adam didn't comment on it. But I've had like 100, and some views of it right now and quite a bit of reactions and several comments as well. So there, there's interaction going on with that, which is really cool. Lindsay  36:47That's perfect, especially when you get started. And then also you can't we can't all be out of car piac. And we absolutely love Adam and he's a guy. But we what we can do is continue to show up and get refined our message. So the reason why I use polls is that that right now is the most powerful way to post on LinkedIn after you have built your brand equity. So Abby did that with her story, her original article, and now she's going deeper into this so when we talk about it so we're gonna talk about there couple things I love if people tell their origin story, a lot of people know my origin story. But it started with being watching my dad be layoff laid off as a little girl and I knew he would go to work every day. He's about ready to leave the room when he would promise gold watch. And then one day it was all over. He got laid off. So layoffs are kind of a sore subject for me. And he went years job searching and then his his life ended very shortly after he walked into the emergency room and he had a brain tumor. And that brain tumor, I watched this man who was the most amazing man I ever knew in my entire life and watched him be disintegrated in his self worth because he couldn't find a job which these two are things are not tied together like your your worthiness, like we don't go to a baby and go get to work. Don't tell them to get to work. They have incredible value for just being a human being and so do you. But we tend to associate our true worthiness with our employability, which is not the same however, we can hack that because really what I want you to do is I hope your life through your occupation. So inside of this, I want you to think about telling your story. So the origin story is the very first one. And then there are next things called what I call mini soapbox, right? And these are things like like me, I know you had some things with design. Yeah, like for me, I get really fired up about the recruiting process about employee engagement or poor employee engagement, poor company culture, ridiculous things like talking about Google trying to reduce pay or tattle where which employees are spying on you to increase productivity. And I wouldn't say productivity Miss. So much as I don't even know what that's word productivity versus buisiness. There's what I would say so many stuff. So if you're going like this is so unfair, this is so awesome. Probably got something in there. That's gonna resonate with people if you talk at a really, really powerful level. The most viral post I ever posted was something I said I'm not a recruiter. I am a recruiter by the way I was saying I but I'm a talent acquisition ambassador. That's what I was saying was that my goal was not to be just to recruit, but was just to placed the highest caliber talent in the most amazing job opportunity. If we just took that viewpoint of what recruiters do, how much would we change the industry? I wrote that in 2016 I think are 17 so that change hasn't happened yet. So I continue to tell the story and I will until things get changed a little bit here. Yeah, but I know that so Abby has a story with her dad Angela has a story with her dad and Lauren so this I tell this story a lot not too because I get tired of telling the story. I don't mean that in the best way. But if somebody needs to know like, I just like be qualified to do this. Like literally I was built to do this. This was so so hard for me like to watch and I just never wanted any Whenever I have to go through what my dad did, that's why I do the work that I do. Okay, so after many soapbox rants, there's something I was like, Oh, these are never my most controversial posts today said, you should never have more than a two page resume, the answer is 95% of time, you should never have more than a two page resume. But what I'm trying to say is that anything much more, you're wasting both your effort to try to create it. And any green if you're actually printing this out, you're not being a very green citizen, okay. And then we have the hero story things that people went from being very successful or robbing very successful to being very successful times when you've overcome a struggle. And then things that you might have watched from other people going through, like the hard way. So I learned this the hard way. And my mom likes to say, you don't always have to make all the mistakes yourself, Lindsay, of which sometimes I disagree, and I decide to do it anyhow, because I'm like, we don't know. But we want to Abby  40:52never been very good at that. Like to learn on my own and just follow Lindsay  41:00me too, as well. I like you Okay, yeah, that's recruiters we just people jobs. Yeah, no, there's a little bit of work that goes into it, too. Right. Okay. And, and then the other thing I talked about is things that are interesting to your audience themselves, actually, like, what are they? What are they like interested in? So I've been talking a lot about, you know, culture when it comes to the workplace. It's not really about job searching, but it is important and aligns to what we call the human centric workplace. So what what we really want to do is talk about building out a story. And I know that you've actually shared it. So do you mind walking through? Do you have it in front of you? Or would you like me to go through it? Abby  41:35Well, they posted today? Yes, yeah. I have it up in front of me. I'm gonna read it. Lindsay  41:42I do. Okay, go ahead and tell us the story. This is the story of her job being eliminated. Abby  41:48Okay, so I'm just going to I'm going to read it to you guys, because I just wrote it, so I don't have it memorized yet. I'm so sorry. But also, I'm gonna need to write about picking the best candidate based on the good cheese. I feel like because I really everybody likes good cheese. I think we've decided I hear from us on LinkedIn. Okay, so we started today. Go ahead. Sorry. I was just commenting you go right ahead. Okay. Um, so this is a, an origin story. Um, as Lindsay mentioned, it's you know, not, I think we have probably many different origin stories depending on what when you're telling, but this is going to be the latest of what happened to my job and why I'm doing this event with Lindsay and what kind of what I've been through what my perspective has changed to meet. So anyway, with that, my opening statement is unfortunately, this means that your position has been eliminated, effective immediately. With a few words, a 16 year journey with my employer had abruptly come to an end and made a choice. I had a choice to make more than the loss and let it crushed me or see it as an opportunity for something better ahead. I chose a ladder. Five months later, I was a certified UX designer, creating a solution for food sustainability with major global organizations, governments and thought leaders in the food system. On Thursday, September 30 2021, that's this Thursday, I will present our solution at the United Nations Food System summit. Looking back, thank you. Looking back to where I was at the beginning of the story, I could never have imagined that this is where I would be today. Maya Angelou once said, I can be changed by what happens to me, but I refuse to be reduced by it. This is a quote that I referenced a lot. Just when I'm struggling. So I thought it was important to include any number of unexpected disappointing or soul crushing things can happen every day. You cannot control most of it, but you must choose how you will see and respond to it. I made a choice to change my perspective and surround myself with people who could help me level up and it absolutely saved me. Never let someone else tell you what you can or cannot do. It is your choice to see your own potential and tell your own life story. This is one part of mine. What story will you tell next? Lindsay  44:05Rebecca says I am obsessed rich says Abby is a badass and Randy thinks you're going to be getting a cheese deal, I think from the whole thing. If you might not be incredible. And I know we measured your SSI has gone up about 10% since we started Abby  44:23for four points over the weekend. Yeah, we're good. Yeah. So I was like we're gonna see that keep going up. So Lindsay  44:28this five day branding challenge is is a really cool way and it's a free challenge I'll share with you guys keep following me because I will share all my stuff well 80% of my business is is totally free because I cannot i know that i ray is willing to invest in their career. So I have lots of free options for you to get started and moving the needle like just for that little bit. When you see those momentum and any more help. I hope you'll think of me but if not, all of a sudden your friends that it will so we can help as many people as possible because I know that I am the world's best at what I do. I have no question. So I really want To get our word out there so if you have anybody we want to send this way please keep going. But I wanna talk about the first private personal brand challenge. So personal branding became so big for me and it was one of the things like I remember celebrating my 3000 people connections on LinkedIn that was such a big deal. It'll be a big deal when I get there. Exactly actually she just hit 500 so let's give a big round of applause to Abby and she was I think you were like to something when we started so Abby  45:24I before that it was probably like 100 people like nothing before I mean Adam like blew my page up and then it was a lot more by the time you found me But yeah, I was I came from nothing you guys Lindsay  45:37know we all have seats and agrees I love actually you should write a story about that you should that should be a post so you'll hear me say sometimes now From now on, I'll go that's a post that's a post a lot of times when you guys are telling me stories I'm like, that's a post that's a post and we never ever have like a boohoo post. Life is hard and life continues to be hard. We don't ever Britney Brown says we want to coach from the womb or the scab but not from the womb. So there has to be always something even Abby's very first comment about her first post talk she said I hope I'm not whining it definitely wasn't whining It was like here's how I can do better. Thank you so much my lady Yeah, so she's so awesome. Um, what do you think what Dave give the most amazing speech it's my birthday Yes, there's so much she's great. All right, so the five day personal branding challenges where you post five days on social media using the stories that we're talking about and you can use the number or hashtag number five day personal branding challenge and in that you are also a couple other things which is connecting with companies and following other people's stories following companies and connecting with other people yeah, Abby did this so very well that's post Yeah. So this is she she wasn't sure about the content and you said it kind of just ignited that for you when you had some idea. Abby  47:00It was weird like I couldn't figure out what to post I'm like what do I put on here? Like I know I shouldn't be sharing things but I don't know what to write and I just was having this block and then as soon as I was reading through your different ideas and I was like oh yeah, I can do that. Like I totally have a story for this and so that was really helpful. Lindsay  47:17So like one little like ignition source alone like we said the little light and so what people are going to get us more interested in your comments like you're probably gonna write about the good cheese like that will probably be something else because apparently this trending topic now people resonate right like the comment what do you say why why can't I just be myself and that be good enough? Like That was a powerful quote so you're gonna see and so when I always looking for a message I will say lots of things. What I used to go in on is when people when I see a response so I taught any story about my dad even though that's a hard story for me to tell it's hard to kind of bear my wounds. I share it because it matters to people and a lot of times they're like oh I know that you're not here just to like coach your urges somebody was like became LinkedIn famous and did something with it. I'm like no, I was doing this long before I was anything on LinkedIn. And I have a bigger reason for why I do it. So just keep sharing your stories and as people have more comments on your things like today, I want you to go and keep a running list so just on your on your phone, I want you to just put a running list of your contents Tom writing Yeah, that's your you're going to get I'm totally cheesed off and I am totally following Yes. I love so this cracks me up I love it so much. Okay, so this we're gonna be finishing up and by the time that we have our next session on Friday, we are going to be actually at the point of doing networking Okay, and so this is kind of a big deal networking is I say you know everything has had a lot of content right I you don't do anything willy nilly. There's deep contents on everything because I don't try to give you the encyclopedia but people are like well why did they do this? I'm like, Well, let me tell you about this and here's what research says and here's how to best present it. Everything I do has been optimized after doing this with a million resumes you know, and now we've helped 15,000 people I'm also sending you a cheese real shortly and we got the good shape, I would have not thought that would be the thing and that's why we're not really good at predicting what what matters to people so you when you find something you keep talking about it Abby  49:24or a children's book that we're going to go with it Lindsay  49:28could be a children's book. So coming into next session so you're good to go Abby, you already know what to write for the next time it looks like you've got lots of stories. I'm sure there's gonna be some cheese on here listing a story every day this week so feel free to get so go like it and just say like personal branding works if we're gonna do hashtag personal branding works, because then we'll see her start to show up. And we want her to we want to raise her social selling index. We wanted to see engagement. We want her to get connections automatically. And that's what personal branding does. It just builds that equity about your brand. Yeah. Have you already go to the tilma cheese? I know this, I was like, I've actually been to that place. I actually found a friend that was in Seattle, because I want to be there too. And I was like, This is the strangest thing. It's not exactly. It's not exactly like in the middle, it's in the middle of like, nowhere. Okay, I have no in networking, this networking piece is going to be big. And I haven't told you this Abbey. But there's really only two modules inside of this one. So a list of what I want you to do. And I do not expect you to do all of it. Networking is one of those things. It's kind of like building a snowball and pushing it over the mountain to become an avalanche. Okay, so the Infinity loop of branding and networking are the same. So they create this virtuous cycle that leads us to connect with people open doors, and vice versa. We just keep going. So as long as your branding, which is why have you do it three times a week going forward. It open source and networking, when you start to reach out networking, people see your brand, you'll show up higher in the feed, and it just keeps going back and forth. I'm going to tell you that this is so powerful. I was asked by a company just today to coach for abon something around LinkedIn on a platform that both Tony Robbins and Dean graziosi who are both New York Times bestselling authors you probably don't if you are if you're living on a rocket, you don't have to tell him right, just do that. And the only thing I did folks was build my brand. Okay, so just build your brand. Gather ice tilma cheese is great. And ice cream is even better, right? Yeah, what you never know what the influencing phrase will be exactly. So glad I hashtag it. Yes. See, Randy started a trend he knew we're gonna go into work to do on that. So now I'm going to let Abby ask some questions. And if you have questions here, if you're listening, please go ahead and tell me if you're watching live too. Let's do a hashtag live. If you're watching on the replay, just put a hashtag replay we're really glad to have you no matter when you're tuning in. You're going to get massive value. So any other questions? You have Abby about this? Abby  51:51So you were so I'm doing this five day challenge but I do have a question for you. So I know that with the industry that you're in with the what you're doing with people, you post a lot of content so my question is, is it? Is there an oversaturation for someone like in my position? Is it necessary to post every day multiple times a day? Like what is a normal cadence? It can get to be too much I don't know what that feels like. So I would Lindsay  52:17say I wouldn't post more than three times a day I do find like unless I have really really good content I might do a poll and a content I wouldn't hit up like three polls in one day I would do three pieces of content but I would vary it and then I don't want you to just post about like, like I don't just post about job search I talk about like recruiting I talk about the press of recruiters and advocating for recruiters honestly talking about career design I talk about the corporate culture I talked about what's happening inside of you know corporations these things we don't want to over saturate but using this like I want you to think minimum viability right you probably do this inside of design when we are least effective thing that we can do in order to create it one post a day is really all you need and that's more than the average person now I've had people who have gone to work for very Gary Vaynerchuk I've had people who have gone on to become LinkedIn influencers I was somebody who actually inspired Adam to start posting so just know that what I teach really really works so if it feels really good to for you to keep going keep knowing we don't really we don't want you to stop but I also want you to think I don't want you to spend all your time I'm always looking for what's the least amount of time to create the massive result so one is really what we do for that Abby  53:29yeah I mean I prefer to like work on my my work then yeah, but I you know I want to make sure that I am available in a way to others right so I present there for them as well so and I just was wondering if you are posting multiple times a day do you have any idea how the LinkedIn algorithm works as far as like what people actually see like will they see all three will they only see one Lindsay  53:54will only see a couple Unless Unless they're like going into look at you in particular so whatever is in the algorithm changes just like every social media platform but there's some things that are pretty tried and true which is long form posts work really well always holes I would love to see after you get through this five day personal branding challenge I love goals. I like so I used to do they're super easy people love taking tests and so I'm like as long as it's not like I've had some that are just like Do you know what this is? And yes or no and I'm like that's not it. It's more like make it really easy to just well if they just read the poll box, could I make the guests and then now I read it now I'm gonna go back and read the content and we will stop somebody on a poll more than more than anything else. So that's usually where I'm seeing you know, when I get above five digits for reach, I'm gonna get on the polls these days. It is and so one click and it's anonymous to everybody except for the viewer. And I'm sure LinkedIn keeps it but it's good to know and then I get to see you know, people I know you and I more I respond to things, the more the feed, aggregates, other things Inside, so other people's content that would be interested in and this is where I go in and I just say oh, I'm like I just comment. And so that's another strategy here is to is building your brand is just making meaningful comments and other people's which is not like cool or great post, it's more like, I really love this, I'm celebrating you Congratulations that would be one like for a new channel, or be like when I say, Oh, you should really consider this. And I was like, I think I wrote about recommendations. I don't know if you saw about that. But I wrote, I said, these are like your public references, you should obviously have that start with five, go to 10, go to 15, then go to 20. So I gave actionable advice. So that's another way for you to build your network on the other end, besides just posting itself. So that's the second part of networking, really. But we're going to go deeper into this on Friday. So I'm going to say here, you're going to hate me a little bit. Abby, this is the time when I go out to eat or working out like there's pain to create gain, okay, and we really want to nobody steal my bowl idea on cheese, I think we have a few people. In fact, if you guys could go ahead and put the good cheese and tag me in it. I'd be a love loving that I've always Abby  56:01tagged me in it. Come on. Lindsay  56:04Please tag tag avianna to Hello. Yeah, that both takes up Did you take a little bit of time. But remember, we were doing one post a day, it's been one post a day, and it's been 30 minutes, just commenting. And so I can get into it. And I mean, I will just stare at LinkedIn for hours if you let me. So keep that in Remember, we're looking for least amount of effort most amount of reward, which is why even if you're doing this program, and you were doing it full time, I'd only want you to spend two hours at most every day. That's it. Not like you're like you should job search full time. That is not a thing. Anybody who says that has actually never done that, because that's not a real thing. So we're gonna go into that, and I just want you to when I say you're gonna hate me a little bit, it's going to be harder, it's gonna be harder than what you've done in the past and everything has been building to the point. Now you've done a lot of work. So you're an excellent student, but it's going to be hard for anybody else that's going to go out there. So what we're going to be doing is hyper targeting our most desirable organizations. Now, I've already done similar work for this, most people have it, it's gonna be hard because what I'm gonna ask you to do is why do you want to work there? Which seems easy, but we're not looking for a superficial answer. We're looking for very deep, meaningful answer. And the second thing we're really looking for is what pain can I sell for them? That's the hard one. What can I do to help solve the issues? Now I'm going to go through this strategy. I'm gonna teach you the six ways to reveal the hidden and unpublished job network next week and why 90% of networking fails Shinsei next week. It's really this week. It's Friday. So Friday, yeah, it's already up there and ready to go. Okay, Uber, like I said, what were personal, right? Agree. So personal branding would come so I wouldn't go back Rebecca, if you haven't listened to Abby's journey, go through it and listen to her lives. And you'll see so it starts with mindset and clarity that resume the LinkedIn that personal branding, so that's number five in that list. Okay, I do have to wrap up here. So I want to say thank you so much for tuning in, and we were scheduled to go for Friday. So I'm looking forward to seeing you all please tune in for that session. I know that some OCD may be really interested in Priebe. Everybody's really excited about it. So I can't wait to see you on Friday. I'll send you a message with everything you need to do and we'll get started on Friday. Okay, Abby  58:03sounds good. Lindsay  58:05All right.

 Ep. 41- LinkedIn in For Job Searching (Live Coaching) Lindsay  00:00I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Okay, we are officially live. I am so excited about this one. This is where you can get in trouble with LinkedIn because they're like don't do any meta stuff with LinkedIn. So we're talking about job searching on LinkedIn. But really, we're going to talk about optimizing your profile for LinkedIn. So Abby, let's go ahead and jump into introduce yourself to us. Tell us about you. I will she's gonna, by the end of this, you're gonna have your elevator pitch so far down. who you are, why we're doing this and the journey thus far. Abby  01:15Yep, so my name is Abby Mueller, and I am a user experience designer, I met Lindsay on LinkedIn a few months back, I guess we're not even two months, I don't even know No Time flies. But I experienced a job loss earlier this year in 2021. Just to lay off due to you know, pandemic changes, and so forth, and decided to go back to school and study UX design and got myself certified. I'm now back on the job market. And I'm just really struggling looking for work. So I posted an article about how my job search was going, just not so great. And it got Lindsay's attention. And that's how we got in touch. And now we are working through her career design program to help me find the dream job of my Yeah, the job of my dreams. So Lindsay  02:11here we are, the right job at the right salary at the right company. That's what we're looking for. So now we are in so the pathway is we're nearly halfway actually. So this is a really exciting point. I'm, in fact, at this point, so I had somebody who just graduated, he's gonna be supporting NASA. And he got a $45,000 raise, he did not apply for the job. After going through this and optimizing his LinkedIn profile. He was getting one to two people per week, but four to five per day is what he told me last night after doing this. So I want to optimize your LinkedIn. Okay, and I want to talk to you about why this is and this one wouldn't you have optimized your resume we can go straight into the LinkedIn. Okay, so your resume, if you do this, right. Last night, I showed a video from one of my clients, Maria hulan, her job at Apple and she never applied for the job. In fact, I talked today, if you look at my, my post I did today on LinkedIn. And I said, What's the statistic if somebody's actually getting an application, like submitting a resume and getting a job? Do you know the stat Abby? point? 4.4%? Yes, I was like, she probably knows this. You have access to everything. I mean, a dismal fact ever. So when I say your resume, people are like, I must spend 1000s of dollars on your resume. And I'm like, great. If you have money to do that, you know, you want to take the workload off, but no, it is not going to save you Okay, so here's your floatation device. It's Here I'm showing you right now, it's not going to be your resume. Okay, but your LinkedIn will be okay. Your LinkedIn is one of the most powerful ways for you to enhance your job search. So it's your professional real estate. Okay, so we all have our own little corner of the internet. If you have your own website, that's another way to do this. But your LinkedIn if you go Google Lindsey Mustaine and she's got a lot of results a lot 1000s that are actually me. And that, guess what LinkedIn is? Number one, number one, okay, so you really absolutely have to have your LinkedIn profile. Okay. So I want to let you guys know that we right now it's time for me to tell you dream job hack is open. Okay, so dream job hack is open freedom hack is a client that I talked about last night, the one who got a $45,000 raise is now working to support NASA, four to five contacts per day through LinkedIn. dream job hack was where it's at. So if you want to check the replay of how we did this and his story itself, go to dream job hack.com. You can opt in and watch the training right, then it's only going to be available for the weekend. Okay. All right. So let's get into LinkedIn profile. So I'm going to be because we're going to be using us on the podcast, we'll be doing a lot of visual descriptions. I thought that was a bad thing. Last time I did your resume, but after thinking about it a little bit more, like actually this might be the best thing. So we're gonna go into it. to LinkedIn optimization, okay, so your resume, how many seconds does it get for those in the chat? Shout out to you who might know and this in the comments how many seconds do you get your resume gets? Well, only 25% of the time because they viewed again go to my trading if you want to learn the real stats behind the curtain, but they won't tell you how I'm how many seconds do you get? us all savvy, I'm gonna let lets you go ahead. Abby  05:27Six, six seconds. Six seconds. All Lindsay  05:31right. Now, if you were here, any anybody, anybody? And you want a fair consideration of who you are as a complete individual, do you think six seconds is enough time to give somebody a fair shot? No. For me, it's about half of that. So yes, it Randy says. That's exactly six seconds. That's all we get. Yeah, it's sad, okay. Your resume doesn't give you a fair shot. It's not a good indication of your entire experience. But then there's your LinkedIn profile. Alright, so your LinkedIn profile hits 25 times the viewing time. 25 times. Okay. So this is how the most elite recruiting organizations design their framework. Okay. So here we call the post and pray method, which is what is my biggest beef around recruiting is like, Hey, I posted a job, please come apply. Okay. So we do that I will get a job requisition and I'll say, Okay, we have a job. Let's go post it. But do you think that I wait for Abby to hopefully be online looking for my job at that specific time on my website at that one moment? Or do you think she might be busy doing other stuff like actually running her? her life, her business, her career, it has other stuff to do? That's true. So high performance organizations, we target people. Okay, so how do you get found is LinkedIn are, right? So hashtag LinkedIn, if you're tuning in and watching this now, I'd love to hear from you. Hashtag LinkedIn, if you're, if you get this is so powerful. Alright, so I am going over to your profile. And we'll talk a little bit about all the things so I would love to know what was some anything surprising in here, anything that was eye opening for you? Abby  07:11Um, well, I mean, having done my resume work previous, it was kind of cool just to go through and I'm like, Oh, I can just plug that in here. And I can plug that in here. And I can plug that in here. And it's like, we're done. So Lindsay  07:25I was, like, the easiest module, if you do the work and resume, so resumes were like, there's many moments where you're kind of like, Lindsey, I really kind of dislike you right now. And it's a personal trainer, you know, you pay them to break it down a little bit. Yeah, I'm gonna walk you through LinkedIn. So the goal of this is just to update it from your resume, if you have a right, the right resume. So I want to first start. So I'm looking at Abby's thing, and the first thing, the most powerful thing, what's the most important thing about your profile? Anybody in the chat? Tell me? Go ahead. Your picture I know, okay, this will be like, Oh, I'm over at insert your age here. I don't care. What you probably should be on LinkedIn at that point. But like my picture, okay, so you can have one view or you can have 21 views? What do you think is going to help your job search more? 21 views 21 views. Okay, so the single hack here is you need a profile picture. If you want to know what profile picture to use, you go to photo feeler.com How did you get a chance to do Abby  08:31this? I did. I just checked my results last night because originally I had the same photo up there, by the way, but I had taken it like in my house. So my background was this color. And all I did was I went in and I put it into my design software. And I changed the background, based on some of the examples that I saw and others that I follow to look a little more professional a little more photo studio esque totally does it like it and I submitted like three different versions of it on that site, and everything went up like three to four points, like three point scale. Yeah, 10 point scale, it went up like three to four points. And I was like, Lindsay  09:15Whoa, all I got competency, influence and likeability. That's really what we're looking at at that point. But photofiltre.com This is the way to do it. We're gonna measure it. So here's your secret here. You got to appear a specific way. And I would have told you let me tell you, I became a LinkedIn sensation. And I use that loosely because I am just human, but I became a LinkedIn sensation with pink hair and a car selfie. Okay, so I would have I would have said, this is not important but when you go and look at the numbers you can see here that my light, my influence level was rated for Okay, now I'm at 90% or greater and how I do that is auditing my picture. So here's the deal, go to photo fuse. Put your picture up and just put it up for the test and put it for the business level and you'll get the right feel and what you want here guys, I don't care how you feel okay, like I look a little more cheesy in this picture All right, that's not my point my actual as long as it looks like you, Abby  10:15oh my god, I love that you look so happy in your photo like I think that's what draws people in is like oh my god, she really loves what she's doing. Like I thought like I am so bored in my photo that when they're sitting there like like it's a mug shot. Lindsay  10:31I know if you will look like you went to jail and got your picture here. Nobody is worrying. So guess how long and this is where how long you have to make an impression on somebody so that profile photo will get you 21 times the views but how long do you have to actually make an impression from that photo? Any ideas? Abby  10:47Probably like a few seconds. Lindsay  10:50A 10th of a second Yeah, a 10th of a second Oh my god. Okay, so here's why we are genetically wired to read somebody by the way their hair is the symmetric symmetry of their face, how symmetrical their faces we look at the way they like women we look at the way that their body is shaped because we are looking as tribal human beings, not the evolved people we've become today, we make an immediate decision of whether or not this person is a risk. This is somebody who is safe. This is somebody I can eat like literally as a creditor, we make these things we make this and it happens at the very lowest level the brain. So I want you to know not this because it's unfair. Yeah, sorry, it's unfair, but you were programmed that way and I cannot beat your own biology. What I can tell you is here's how we optimize it to win Okay, so be thankful for the bias so I can show you how to fix it. Okay, so what you need to do is just go in there and don't get sensitive about it if you're sensitive and Hello, I'm sensitive. Have somebody else look at the feedback like she was like she's really fake or her smile is too big or teeth or whatever, I don't care. I you know, I just want a two comma club award. I don't give a shit what you actually think Sorry, guys, I'm LinkedIn. I don't really give a crap what you think I care about what appears as the mass, because that's what I'm looking at. It's just an overall so we're always testing. Okay, so the first thing profile photo is going to be photo feeler.com. And he says that he is competent, likeable, and influential, which I would say because he looks very warm. He looks very welcoming. He's also super cool just in his chat. Okay, it was really interesting doing Abby  12:23that. So if you guys go on there, just know that you're going to you know, you either have to buy credits, or you're going to have to rank other people's photos. Which is really eye opening, because I would look at it and I'm like, Well, I don't think they look very, you know, like savvy or whatever. And I'm like, but why like what is it about you know, is it where their eyes are? Is it the color is it what is it? You know what I mean? Like I'm judging them based on their background, like where are you? Are you in a part of things you Lindsay  12:45mean yes. But if your eyes like are too far away, we immediately say somebody is not as intelligent. So just know that these things are not accurate representations of crazy ability. It is just how you were sent. So that's why a good photo will do something and a good background like I think I don't know what copyright but you can be wearing a T shirt in this in essence, I can't totally tell. Yeah, it looks very professional. It's like they're things where I like I did airbrushing during the same wearing the same shirt today. Okay, so it's a blouse, but I was like, it couldn't be a T shirt. I couldn't tell what it originally. There's specific things like black and white is better for color. So black, white, Navy, these are more neutral palettes. I'm having a boundary that's more like mine very, like it's great for live streams. But if I was doing my profile photo, I wouldn't want to do it like this. Okay. All right. So first one, we're hacking his profile photo, Abby, you got it down. Look, wait. Abby  13:36Okay, no, I think blue because if you're if you're a designer, you know that blue is indicative of trustworthiness. Lindsay  13:45And there are and you know, one of the things that I look at when I build websites is what, what causes people to click Buy, or what looks at what causes people to go through whatever causes the action. So we're always AV testing things. And that's what I'm doing is I'm just proving you the same concept. We don't care what humans are really bad at predicting what works. By the way, let me be really clear here. Humans are very bad at predicting what works. What gives you that answer is actually if you go and test the theory, okay, so this is where people put all their eggs in one basket and like, I really like this one. I think they like me, so I'm not going to interview anymore. That is a dumb decision. Okay, so keep your eye you know, don't count before they've hatched. And make sure you have lots of eggs. You're always collecting eggs. Okay. Lindsey squares. I had no idea. I know, I'm the Antichrist human resource, folks. It's unfortunate. And also lovely. Okay. Next Abby  14:32is your color language. Lindsay  14:33Yes, I was like they said that people who have as a sign of genius I was like, I don't know if someone told me that last night and the other person told me is that study show because they were having more emotional intelligence. I was like, well, that's good enough for me. I don't really know enough but it was enough. For me, I mean, Abby  14:50yeah, why not? Lindsay  14:51So the next thing up what what do you think is next on the most important things that you can enhance your profile with Abby  15:01I mean you said I mean if we're talking about photos you said the cover photo was important and also Lindsay  15:06the headline it's right there but it is your headline okay the reason why is I'm looking at that and you're I want your cover photo until I end up on your page I however you see your headline wherever you're at so those are the two things like neck and neck. So and I wish it didn't work like this but your profile photo will make sure that they read your other one. Okay? Your read your headline. Okay, so you have UX UI designer and then pipe which is the straight up down line content architect freaking love that product, storyteller, mobile and web design that was different. I've done redesigns research user advocate, sustainability enthusiasts. Oh, you check off storyteller? Oh, product storytelling? critic, storyteller? Abby  15:45Yeah, we'll Lindsay  15:46see. We've got it. So how do you feel about that? How is that because I think it says UX UI design a student looking for something? Yeah. So how do you feel about this so far? Abby  15:57Um, I think it's good. I don't know if it's too many things, but I tried to it's not okay. I tried to incorporate some of the things that were in my resume and then I added a few more you know, especially for you mean, potentially whoever's gonna hire me should know what I'm what I do as a UX UI designer, but I added mobile and web design in there just to make it a little more clear because that is related to the type of work that I do and language that everyone is familiar with. And then redesigns as well and branding things like that that I do feel good about it and the sustainability thing I just told you before I got on this call I'm doing a pitch at the United Nations Food System summit later this afternoon. So yeah, I'm passionate about sustainable sources. So I wanted to include that because I know a lot of companies particularly in that field, maybe would flag that word on my Lindsay  16:56page. I love that Randy said yes and Hadley don't duplicate your job title seriously we can find that otherwise so what I want you to do is position yourself in your zone of genius that's the whole goal here and if you've done the work here she's more than her what we do appreciate your perspective but that's what I have you start with that's what I have you start with because you need something but I want you to add more and sustainability like actually your passions and the things that's how we get deeper into it as we go further here we get deeper do because what we are marketing is a product. What is the product? Well, it's Abby it's Abby Inc. Yeah. Lindsey like if you knew my time at Amazon, you would know I was obsessed with bananas obsessed like I would go get seven or eight of them if you look at my article I wrote I literally like pictures of banana stand like they were called banana pieces. And they would hand out bananas to the community. It wasn't cute Amazon and I was obsessed with it okay so and i also call myself a talent acquisition ninja that's what I used to call myself and so my first domain was like ask Lindsey dot ninja whatever it is those things that make you quirky and different that's how you set yourself in order you don't want to be like like for everybody so Stacy still watching Stacey is not for everybody she is incredibly provocative. She pulls genius out of people she can change your life in 90 minutes. Now she's gonna charge you five figures for 90 minutes to do it, but it's worth it Okay, so when I talk about this Own your fucking genius that's what I'm trying to say here. Okay, and I say that with explicit I'm sorry hopefully LinkedIn won't kick me off for this. But really important for you to understand this okay? I'm hardly ever on LinkedIn. We will I would love to chat I would love to chat This is how I just want to comma clipboard. 93% of it organic traffic from LinkedIn It is my baby. Okay, thanks, Shawn. So next thing ninjas and pirates videos I have pirates probably I don't know about pirates so much I have cat that's when I I don't really talk about her that's pretty funny. Abby  18:57Make sure if you have pirates in there that you're doing like a wink and your profile say like Lindsay  19:02like there is so Alright, so what comes after your headline now this is where like okay, so I do have the segmenting of your authority through your profile photo, but it's actually not the next thing I'm going to look down I'm going to scroll down to my ABOUT SECTION Alright, Sandy about section is about who you are. Okay, so we don't get a lot of text. A lot opportunity. Get read on your resume in six seconds. But I'm actually gonna sit here and read this until I get to three lines. So your I am a passionate This is beautiful, beautiful like you are talking about. Like for businesses, I probably go deeper into what businesses we are here what kind of customers Okay, what I want you to see is after there's three lines of text, that's when I stopped reading, I start skimming. So if you ever see on LinkedIn or people right, it's a editorial nightmare for those people. You go ahead and return between them. So between the sentence if you ever see when people write like that, it's too many So you read so the secret here and for this I want you to break these out. And I want you to think about maybe even doing bullet points and emojis are welcome. Yes. Okay people here like no emojis, I had some I had a block one time and I was like, you know, you can either be part of the change and you can be an early adopter, you can be one of the innovators or I can leave you behind, okay? recruiters right now that are posting jobs and saying apply online. But by you're being left behind is changing in the moment. So if you want to be part of the information, it's now Okay, so maybe make a Abby  20:30case for an emoji right now. Yep, please. Lindsay  20:31Oh boy, I would love to your you would be more of an expert in this than me. Abby  20:35Let me just tell you something. I actually wrote a piece on this too. I'm not well, not I guess not specifically emoji, but there's symbols, right. And the oldest form of language that the humans ever had was symbolism, right? symbology like and we went from creating symbols to creating letters, and now are returning back to the use of symbols and a lot of ways but we still use them on everyday products, right? They're on our remote controls, they're on signing, like when you're driving around, they're on they're in your car, like they're everywhere. And the use of a visual representation of what that thing does is stronger than using a word by itself. Lindsay  21:15Oh, I love that so if you ever noticed people were like, do you use emojis or nice words I was like, You're both sometimes so I don't really care but the whole point is that it's pattern interrupt. So how people read what we're trying to get them to do is look so bullet points work and emojis work like that. It gets more interesting and it makes it you can tone like if you okay, if you give me a thumbs up by itself, I have a really big problem with it. Okay, so anybody listening you ever give me a thumbs up? I'm gonna be kind of ticked off about it. And I'm gonna think that you're like whatever. Bye Felicia That's what I think. Okay, but if you put in like a harmless I never just like like things I always hurt them because I want you to know that I'm invested emotionally and I like it it's kind of like I'm like I felt like I needed to so and that actually Facebook rewards things like that like like is that same thing kind of like yeah, that's how they reward the algorithm and here so get in there and use the other symbols. So I want you to break it down and think about using bullet points and you can sharpen this like this is a great start so I want you to know you are better than 93% of people out there now me okay, but I want you to get there in the very bottom I want you to add I want you to go through that skill section on your resume. either put through pipes or maybe stars or bulletin push pins, whatever, just do skills because what we're doing is keyword optimization. So Randy was talking about that first off I love that owner of my blank genius. I might do that. I thought genius Oracle is when Oh I thought emojis were seen as non professional, DO IT professional, most unprofessional influencer that is on this platform if I bought it which is crazy because I'm an HR but I also was CEO and he's like we're struggling for this and I go Do you mind if I swear Do you mind if I tell you the fucking truth? And he's like hit me with it and so I told him and he was like, Yes, so just know. Okay, and yeah, people are gonna have issues with it just be 100% authentically you Abby  23:12I was gonna say is it unprofessional? Or are you just authentic because Lindsay  23:16haha so I am like the market let me just tell you the time when my my freedom when I broke the chains of my prison of corporate I cut off my hair and I dyed it purple and pierced my nose that was when I got promoted for it when I stopped caring what anybody else thought okay, so this is where people were like Oh, they didn't pick me because they didn't like that I wanted to change the status quo and I go so are you telling me that you the universe said hey, this is actually not a good fit for you because you'll die slowly in that job every single day. So we're not going to give you that opportunity because we know better Okay, so I also believe in trusting the universe to give you what you need here but don't look at every job as an opportunity if they said that was a problem. You mean you have a problem with them? You should be thankful okay. Yeah and LinkedIn I want you to be authentic like they they do get a little bit on swearing sometimes I still do but but that's about it go with emojis go with everything purple or pierced nose I did it also okay let's see here. I can't pull the source when I recently saw a chart or at least an influencer talk about being more authentic and sharing on the platform thankfully Okay, there's so many things I love when we can't all be Gary Vee Gary Vee is just I don't I'm not a big Gary Vee fan if I'm really honest, I think that he he has different motives in particular, which you know what I good for him that that people follow Him, in fact, one of my clients so I'm never going to be against what you want to do, let's how I work my what I want has nothing to do with what you should do. And what I want you to do is have a job that you pay paid handsomely. You do work that fills your cup and fills your soul? Do you do it for an organization that aligns your purpose? If that's it, I don't care where it is okay. So when you What did you say what should we write in the what person you are not a brochure you write in first person I am, I am is the strongest declaration to the universe is why we can do it. When I talk about people don't know this, why I do this is that the law of attraction says we are what we declare to the universe, I am the most powerful invocation of your power. So choose what you are. And that's why I made you go and say it and I might keep refining it, refining it, because as soon as you say, then you are that's the moment then you are, okay. And this is actually if it's a if you want to look it up, but look at this technique called frame disruption. There's some guy named pitch are here his name, but his book is called Pitch Anything. And I use that same psychology technique and what I use to break the frames around psychology about how people view others, that's actually what I'm doing. So you're I am is not just I'm using some metaphysical things here, but it's also one of the most powerful ways to actually break in science science world. Scientifically, we can do that. Okay, so that's what I would like to see here. It's just adding some of that, but this looks really good. The only thing I really want you to do is that I love a good challenge. And I want you to say like, what makes when I say the challenge because it's like, it's Come on, bro. Like, I'm a problem solver. I'm like, so is everybody. That's great, but it's just not it's not so what is the challenge? Like I love a challenge that is unsolvable by traditional means. Right? Okay. I like to use like, I like to believe in teams who leverage their differences as strengths. Like I see people's differences as their opportunities for making the most impact. I would like that forward thinking, Oh, I love this one forward thinking innovation fully break down and are driven by a desire to learn and improve every day, learn, improve, disrupt the status quo, something a little bit deeper, and then with unwavering positivity. So we're gonna go deeper into this cuz we're gonna improve upon this inside of the elevator pitch section, but you actually have done what I'm asking you to do, which is to declare what you really want. Okay. Let's see here. Oh, thanks, Randy. for being here. I refined my profile all the time. Yeah, that's always like, once you do something over here, like your brand, you might get something Oh, this is really powerful. It resonates because remember, we're bad at predicting, I'm giving you the framework here. But we prove it through the concept. I'm bad at predicting what will land what will land matters more than what I think or what Abby thinks it's what proves out. So if you see this, this is really important. I know Do you hear them? They're whining, sorry, my dogs. They're like, please. Like my dog, Carmen is the one who used to go to Amazon with me. So what I want you to do here is just prove it. So if you have caught like concepts and people like wow, like I just said, you know, distill your effing genius. That's what I do that resonates. Randy just gave me a case for doing it. Let me maybe that's something I try. Maybe that's something I talked about. So I talked about zone of genius all the time. And it's kind of a hot buzzword, but it's been I've been doing it for years now. So whatever it is, we just passed it out. So anyhow, you have an excellent here. So the only thing I'd like you to punch it up with some emojis is bullet points and bullet points can be the most it can be the actual bullet point just and break the text, not more than three lines, okay? And what we're gonna talk about is like, what I'm looking for next is going to be the part that I'm looking for. Because people will be able to tell that or what I'm really excited about. I'm excited about and passionate about Connect. I invite people to take the next action and invite them to take the next step. I'm Stacy, I'm actually talking about how to optimize your profile for whatever if you're running a business or if you're looking for a job. I'm talking about how to do it for both. So I'm so glad you got to tune in here too. All right. So let's see next up is going to be your serious Alright, I are people I like purely because of your pets. I know this is where I'm like you can be pet Mom, I've had somebody who said 240/7 best beer on LinkedIn and I was like it's so funny that it just makes you stop it's the same technique that like when they say like William and Kate divorcing and you're like Wait, what? It's not that I'm actually gonna buy that magazine but it makes me something uh what's going on there and I just want to peek behind the scenes and we get that two clicks so how many views are we getting on your profile? Guess what on mine Mine are 1000s 1000 views Okay, so what we're trying to do is get point of getting people to your profile okay? So what we're trying to do is just that part the first time and optimizing it actually through the other things okay, so inside of your experience, I'm going to give you the path done it is your profile It is beautiful. The only thing I would change here to say change is first person like I lead a team so just add to it so it's not as third person but that's a really big requirement. Okay. All right. So I would like to see your education because I really scroll down before I really get in I know the promo Yeah, your plane photo is important. The Ohio State I want you to not choose the mantle campus I want you to go to Ohio State I want you to connect it to the university because and I don't want your years on there. Okay, are your high school so take those years off. And you don't have to high school. I have mine so I'm against I do things against the book. It's up to you. But for this I want you to connect it like Ohio State that's a notable University gives you more credibility all we're trying to do is hack the process folks okay go ahead and put hashtag hack in the chat for me if you're following along here. Okay, next now I've covered a lot of things here but I'm going to go up to the very top which is her cover photo Okay, so in full transparency the cover photo was busy Yeah, Abby  30:24I was worried about that. Lindsay  30:25Yeah, go box Jason's See look at this you're I'm proving the concept here that people will have a Abby  30:33fetish I'm from Ohio just think Lindsay  30:36that yes I feel that so it's a little busy but I believe in the power of people I believe curiosity and impatient drives our future I believe that possibly so I love this I think that's great. I love him so I'd love to see is Abby Miller signs but I really want you to declare your zone of genius okay on the top so what it is is it's just because the instant impression so you can just have a boring profile you're gonna have that blue background that they come with but we have a way to enhance it and what I want you to think is the most richest experience so what do we know about design less is more typically right? Less is more so I want you to try to optimize this with some zone of genius The best example I can give you if you go look at Brandon Smith and he is he is a business coach for his this most simple image ever because the business coach for Amazon in the logistics supply chain last mile transportation and it literally because he said that and it's a shipping container that's red and it says oh shoot What does it say now? I think it says logistics but but let me just double check is this oh I have to go look I'm so sorry. Let me tell you what it is because it's just so good. Yeah, this is logistics and just logistics and so immediately I know what he does without having a second glance and I can get him one second. It is the best example okay, but if you look at any of the clients that I've had, you can see their profiles in fact I'm gonna give a shout out here to Jason Castel he's one of my favorite profiles it's a more it's a more cluttered image and I mean that in the loving way because he actually but it shows his his his face, it shows his warmth and it shows Yeah, and there are images you can definitely pick up inside of LinkedIn. So just just the only thing here is that it's not going to make or break anything. I just want it to be interesting and I want to increase your authority and influence Okay, so like for me, I'm going to go put all my PR on there so I'm gonna say Forbes entrepreneur, Sherm Yari Glassdoor I'm gonna have that all on there Guess what, that's an authority building piece so that's all I'm trying to get is credibility and authority. Okay, so that would be my my ask for that one. All right. So let's go into what's next Okay, so I'm going to go look at your a couple other things here. These are just bonus sections for you guys. Your URL is customized and it says UX savvy. Awesome Okay. Um, I love that Ohio State's on my profile That's awesome. Okay, so now I'm gonna go look at your contact information. All right, so we have your website I know you can have more than one so that's amazing. Ooh, you have dribble on there awesome. You're Abbi you're I am I just anybody use it on these days okay. Abby  33:10But I think it's Lindsay  33:12and you know what, it has been only a month I'm sick five weeks since we've been connected it's not a nice day. Oh my goodness. Okay, so now there's another section in here where it's like your featured section and I don't know if that's limited to creators or not, but your highlights show up and highlights would be things that are happening so there's highlights and then there's activity so if you could add anything on your highlights I would love or your your featured I'd love to see you pin your posts that was really really powerful that's your dear hiring manager so the things that are most submitting a my authority so I have case studies testimonials I link to my website but the most powerful ones I put like if I like the one I talked about where I said Google's decreasing pay what do you think oh, I flamed that big time right and so um so that was that's one of my things on there because I wanted to see what people had to say about it so whatever it is it gives them another way to benchmark Okay, okay, so some extra tips here. Abby  34:09I feel like I looked at that but i i couldn't figure out how to change it I'm gonna have to play around with that a little bit Hey, Lindsay  34:15that wasn't I might be a creator thing because I'm considered a creator on the side of this platform. Alright, so I'm going down so your your profile settings appear to be open I see that you have a badge here which means that you're paying for LinkedIn that actually increases your results and let's see leadership Okay, so a couple things here a skills endorsement, so leadership is not good. As much as I did totally endorse you for that. So Abby  34:40I know 16 Lindsay  34:43Yeah, so my and I'm gonna tell you my own is awesomeness. So if you are tuning in and watching me right now, I'm going to go ahead and make it ask where you go endorse me for awesomeness. And it is because I'm quirky, right? Like awesome. This should not be a really bankable skill set. But it was one of the very first ones people the very first adopters LinkedIn actually got got the chance to create their own tag and awesome. This was one of them some shout out to Steven who gave me that tag. And it is my top ranked skill, okay, but what I want you to know the top three show up here and you can have up to 50, your goal is to get to 99 plus leadership is your number one. So I want you to think about this as you're starting to connect with people, ask them to endorse you, if you're in a networking community, ask them to endorse you. Okay, whatever that is. So Abby dreamed up hack your group there, that's the place to start asking for that. Okay. Next is recommendations. So like I have over 50, here's what recommendations are there social proof. Social proof, okay. Increasingly, increasing someone's pay increases their buy in, it can as long as they're doing purposeful work, and it's in a great environment. Absolutely. So I want to see your recommendations to be up to 20. Okay. And then the next stage here, so you are so close. When you get to 500. Abby  35:52Plus you I know I'm like little they're beaming. Guys, yes. So Lindsay  35:57right. If you're, if you're not connected, please just go connect with her. So send her a connection request, let's get her that 500. This is gamification in play on that badge. My goal for you actually, at the end of this is to be up to 2000 connections. Okay, so that's what, because that's enough of a number. And people are like, well, I only accept this. And I'm like, unless I'm trying to pitch you off, I want you to think that people do the platform. Well, so just accept people because it doesn't hurt you until you get to a place like me where I'm at 30,000. I don't have enough room for anybody else. Okay. So, but what we would rather focus on is quality versus quantity. Okay, so there is my my hacks for LinkedIn to optimize your profile. My question for you is, what is your social selling index? Have you measured it today? Abby  36:42Not today. Let me see if I can find it. Dude, do I know it didn't I just started doing me like, add, adding or following? You know, so many companies today? And oh, yeah. So you had me it's like, 20? That's a lot. I'm sending one. And following on Lindsay  37:07company, Abby  37:09like, do I even know 20 companies that I haven't already follow that I want to? So yeah, I have to find them. Lindsay  37:16If you are going through and when you're doing it, you'll see on the right hand side will give you suggested companies follow or suggested connections, take that as your opportunity to easy follow for some of them. Abby  37:27I have been Yeah, if you have any, like tips on how to find people, I've really just been been like going through like any any posts that I've liked him going through the comments and like seeing what other people have written and I'm following the people that I you know, think had something good to say or if they posted something that they like. And then as far as organizations go, like things that are industry related to me or, you know, just companies that I like or products that I use, that is Lindsay  37:53exactly what I want you to start I am literally forcing you to do things slowly at first. And I know it may not feel that slowly, but little by little and painfully because it'll become easier. So I actually do have a bunch of tips for this. But we're going to cover that inside of network Ninja, which is the session after that. Abby  38:12Okay. Sorry, give me a second here. It's like asking me to sign back in for some reason. But I am signed in Lindsay  38:24technical difficulties social selling index, I'll just give a little preview of what this is. So your social selling index is how well LinkedIn when they were trying to sell you something, and I'm going to actually recommend you buy it at one point, but they are trying to get you to buy Sales Navigator wants you to know that you do not need to buy Sales Navigator, especially not yet. But Sales Navigator has its place. But what it's measuring is how well you are effectively using the platform in a way that we can quantify. So I can tell you how good branding is. But I can actually measure it here through LinkedIn. It gives us a benchmark okay. Stacy, this is actually the what Abby's going through is intentional career design, which is kind of the the enhanced version of dream job hack. And if you want to learn about dream job hack, which is the one that's literally graduated, I had somebody yesterday came back with an offer of $270,000. Before I did my workshop, that's a workshop if you want to know that program is open now just go to dream job hack.com it's right here below and you can check it out and get access to it. Abby  39:22It says I'm at 48 which I feel like is not much different than last week yet. So Lindsay  39:26we're gonna do it so we're gonna keep increasing it. So what I'm doing is having you for 47 a week ago, at one point is still we're still moving up, okay, so don't don't take yourself too much. You also already use a platform and a lot of great ways but I promise you it's gonna continue to increase. Okay, so we're gonna say this now. We're going from 48 we're gonna try we're gonna get Abby in the 60s by the end of this. So problem. Yeah, no big deal. In fact, Jason. I would love to know where he's at. He is a super LinkedIn. He even got top 1% of posts. Going through this so he is amazing. Alright so next time What we're going to do is we're going into branding and branding is going to be the most fun one, Abby's a storyteller we're going to tell her story we're going to get bigger into this. So the next session that we have, we're gonna go live and I'm gonna talk to you about building your brand. Now if you want to know how the heck I created, I built a web a web presence I built a LinkedIn presence and I built a business that's created with the two comma club is what I just want which means I've generated seven figures inside of a single sales funnel. If you want to know the secret here are how I became a best selling author without actually selling the book but somehow people still bought it it's because of personal branding and that's what I get asked talk about I talked at Microsoft I talked at Amazon I get talked at the women's summit I've talked at the recruiting Innovation Center here in Seattle this is this is what I get paid to talk 1000s of dollars per hour we're going to actually coach you here live we're going to do it together your brand is what is the most valuable thing so when people get when they haven't invested inside of their brand, that's what's causing them to actually be stuck in their career Okay, so here's the deal, do not sacrifice the business of Lindsey anchor Abby Inc, for doing the work for some other business, okay, you need to put your business first. Everything I do is in alignment with my purpose and my business. And that may sir in turn serve other businesses. But unless you put yourself first unless you pay yourself first, unless you invest in yourself first, you will get stuck here again. So my goal here is to recession-proof you what happens you need equity in this brand. Okay, it's the most efficient skill set for executives. So that's what we're going to be covering on our next section. This is gonna be a lot of fun for you, because you're saying I can't wait for you to see how you connect it to product. So going and covering with you the next time and I can't wait to see how this one goes for you. All right. So if you are interested in continuing to follow the journey, please follow me to connect with Abby. We're going to have a live we're going on a module-by-module week-by-week basis right now. So follow us and if you are interested in figuring out how to land your six-figure dream job how to do it without applying please go to dream job. hack.com enrollment is open right now people it's right now the universe is just waiting for you to take some action to bring it to you. Abby is proof of what can change in just a few weeks with you. Okay, and I got seven different job offers as of this morning from people this program, okay? It is not magic. It is strategy. All right. Love to you all. I will see you on our next session. Bye Bye, guys.