Conor’s ‘fight or flight’ approach to starting his business.    6:43 – Now that people have become comfortable with doing a guided workout over Zoom, attendance has picked up.8:37 – The importance of physical fitness for mental well being.9:22 – How to hustle when you have no connections or experience.11:13 – If you’re going to sell yourself, you have to sound different than everyone else.13:38 – Mistakes that gym owners make, not keeping overhead low to start.15:20 – Lean Startup principles in action15:40 – Persistence and creativity again.18:10 – Finding the balance between delegating tasks and still being involved, particularly in a business where your clients choose you.22:40 – Building a culture is about selecting the right people and creating repeatable systems.32:23 – How to tell if a personal trainer knows what they’re talking about.35:15 – What are the main exercises people should focus on if they’re short on time.38:00 – You’re the only one responsible for your health.40:22 – Conor’s story44:50 – How Conor has had to be creative throughout the pandemic.46:18 – How Conor thinks about growth and cash management for his business. More on my guest:These photos will give you a sense of the gymSweatFitCo – Website (Crossfit Hintonburg)SweatFitCo - InstagramConor Oakley - TikTokOther businesses mentioned:Drip House – Coffee ShopRelated Reading: Influence by Robert Cialdini is one of the best business/psychology books ever written. Conor uses some of the principles from the book early in his journey.Grit – Angela Duckworth probably the most important attribute for an entrepreneur is Grit.