
Choosing between in-house production or working with a contract manufacturing partner can be a difficult decision. This episode helps to dissect the pros and cons of each option, while also providing a third alternative.
Benefits of in-house
- Proximity between design and production
- Opportunity to be scrappy
- Theoretical potential to capture greater gross margin
- Confidentiality is simpler
- Greater flexibility
- Quality and delivery is within your control
- You care more
Benefits of CM
- Able to get to market faster
- Predictable costs
- Reduced capital investment
- Higher net profit margin potential
- Ability to leverage relevant, specialized knowledge
- Ability to focus on core competency outside manufacturing
- Greater reliability and performance (if you pick the right CM)
Question - what do you do if you want to get the best of both worlds?
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Jul 17, 2024
11 min

The conversation discusses the effective, efficient, and reliable introduction and launch of a new product in a new market, focusing on five key tips. These tips include starting small, leveraging manufacturing best practices, determining what is 'good enough' for the new market, using the right suppliers, and maintaining tight communication and collaboration between product development, business, and manufacturing functions.
Takeaways:
- Starting small and validating the market before investing heavily in capital is crucial for a successful product launch.
- Leveraging manufacturing best practices and determining the quality and reliability standards for the new market are essential for delivering a high-quality product.
- Selecting the right suppliers for the application and maintaining tight communication and collaboration between key stakeholders are critical for an effective product launch.
- Collaboration between design, business, and manufacturing functions is imperative.
Keywords
product launch, new market, manufacturing best practices, market validation, supplier selection, communication and collaboration
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Jun 10, 2024
8 min

When launching a new product or version, it's important to balance speed, cost, and quality. Start with a strong and flexible foundation, understanding the unique requirements of your product. Turn the dials appropriately by finding the right balance between formal processes and speed. Be efficient with capital by starting with manual processes and introducing automation when necessary. Don't forget about in-process quality checks, but be intentional about when and where to implement them.
Takeaways:
Start with a strong and flexible foundation for production
Understand the unique requirements of your product
Find the right balance between formal processes and speed
Be efficient with capital by starting with manual processes
Implement in-process quality checks strategically
Keywords
product launch, speed, cost, quality, strong foundation, unique requirements, formal processes, automation, in-process quality checks
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
May 10, 2024
5 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The seventh tip is to understand that reliable production is critical for business success.
The following questions are addressed in this video:
Why is manufacturing so important for an AV company?
What role does production play?
Why is trust so important in a relationship with a manufacturing partner?
Key themes include:
AV production
Operational efficiency
Production performance
Partnership
Customer-centric manufacturing
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Apr 11, 2024
4 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The sixth tip is to choose the right things to optimize.
The following questions are addressed in this video:
What variables should be optimized during prototype builds?
What should be optimized for low volume production?
Why is supplier delivery and quality so important?
Key themes include:
Cost
Manufacturing optimization
Continuous improvement
Production strategy
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Mar 28, 2024
4 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The fifth tip is to build and execute within a robust supply chain.
The following questions are addressed in this video:
What is the biggest risk posed to AV manufacturing operations?
Why is supplier selection and supplier quality so important?
What elements are most critical when establishing a supply chain?
What activities are required following goods receipt to assure that materials and components are available when and where they are needed?
Key themes include:
Supply chain optimization
Supplier quality
Material planning and logistics
Inventory management
Supply chain strategy
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Mar 14, 2024
5 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The fourth tip is to optimize for human-centric production processes.
The following questions are addressed in this video:
Why will AV upfits and retrofits be a manual-heavy process?
How should automation be applied for AV assembly?
What are the most important considerations for controlling quality for manual processes?
Key themes include:
Poka-yoke
Production process
Operator work instructions
Repeatability
Operator screening and selection
Operator training
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Feb 29, 2024
5 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The third tip is to plan for traceability in manufacturing processes.
The following questions are addressed in this video:
How can AV companies assure quality throughout production
How does the APQP process apply to AV assembly?
What role does traceability play for AV production?
How should product genealogy be handled?
Key themes include:
Advanced Product Quality Planning (APQP)
Design Failure Modes and Effects Analysis (DFMEA)
Process Failure Modes and Effects Analysis (PFMEA)
Quality planning
Data capture
Manufacturing traceability
Quality control
Quality plans
Quality Management System (QMS)
ISO9001
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Feb 15, 2024
5 min

This video is part of a series focused on 7 Tips to Reliably Scale Autonomous Vehicle Production. The second tip is to optimize your manufacturing strategy for flexibility.
The following questions are addressed in this video:
How can volatility be overcome in the autonomous vehicle market?
How can manufacturing systems be designed for flexibility?
Why is capital efficiency so important?
How should engineering changes be managed?
Key themes include:
Change management
Flexible manufacturing
Agile production management
Agile planning
Capital efficiency
Flexible production
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Feb 1, 2024
6 min

This video is part of a series focused on 7 Tips to Reliably Scale
Autonomous Vehicle Production.
The first tip is to Begin the Production Planning Process Early.
The following questions are addressed in this video:
- When should production planning begin?
- What should be considered during early production planning?
- What aspects should an initial manufacturing strategy include?
- How does the APQP process apply to production planning?
- Why is early production planning crucial?
Key themes include:
- Design for Manufacturing
- Design for Assembly
- Advanced Product Quality Planning (APQP)
- Production Planning
- Production Capacity Planning
About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.
Edison website: https://edison-mfg.com/
Edison LinkedIn: https://www.linkedin.com/company/70992427/
Brandon Bartneck LinkedIn: https://www.linkedin.com/in/brandonbartneck/
Jan 21, 2024
3 min
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